The basic features of PPC is pay per click to promote the information appears in the search results (usually the front position), if not the user clicks, the promotion fee is not charged.
In search engine marketing, PPC characteristics and main role is as follows:
(1) Pay-for relatively low cost;
(2) appear in the search results page, highly correlated with the user to retrieve content, increasing the degree of localization of the promotion;
(3) Auction results appear in the search results ranking position, likely to cause the user's attention and clicks, thus the effect is significant;
And the effects (4) natural search engine ranking search results is limited, especially for poor performing sites natural ranking, using PPC can be very good to make up for this disadvantage;
(5) companies can control their own click price and promotion expenses;
(6) businesses for statistical analysis of user clicks.
PPC is a Pay-for-Internet promotion methods. With a small amount of investment can bring a lot of potential customers to the enterprise, effectively raising the corporate sales and brand awareness.
PPC in accordance to the enterprise potential customers visit billing, enterprises can flexibly control network to promote investment, maximum return.
advantage:
1, effective : recharge after setting the price of keywords you can enter immediately after.
2, unlimited number of keywords : You can set many keywords to promote in the background, the number of their own control, without any restrictions.
3, keyword, regardless of the degree of difficulty : No matter how popular keywords, as long as you want, you can even enter the first three.