Internet marketing becoming more and more attention because one of the main reasons is "accurate." Compared to the old form of traditional media advertising, Internet marketing can bring more precise results and returns for advertisers and more traditional media does not have real-time interactivity. Many enterprises by means of accurate network marketing has become well known brands. Many success stories to attract more companies plan to invest in online marketing to the tide. So before we do network marketing should know the basics of what it? Subtle broad database marketing begin to explain to you one day. First, let's look at a few common basic terms Internet Marketing: CPA, CPS, CPM, CPT, CPC
Their English name and basic meaning are:
1.CPA (Cost Per Action) Cost per action. CPA is a practical effect by ad pricing of advertising, according to a response that is valid questionnaires or registration to billing, but not limited amount of advertising. Email Marketing (EDM) There are many ways during all CPA.
2.CPS (Cost Per Sales): to convert the number of actual sales of products to the amount of ads. CPS is a kind of advertisement to the number of actual sales of products to calculate advertising costs, more suitable for this kind of advertising class shopping, shopping guide class, site navigation class website requires precise flow can lead to a conversion.
3.CPM (Cost Per Mille) cost per thousand. CPM is a display paid advertising, as long as the show's advertisers advertising content, advertisers will pay for.
4.CPT (Cost Per Time) cost per time period. CPT is a kind of advertising time billing, many domestic websites are in accordance with "A week how much money," this model to charge a fixed fee.
5.CPC (Cost Per Click) cost per click. CPC is a pay per click advertising, fees based on the number of times the ad is clicked. As a general keyword advertising using this pricing model, typical of a Google AdSense for Content advertising alliance Baidu Union Baidu bidding and advertising.
Through the above information we know:
(1) CPT and CPM to show only a first step in advertising costs charged that the media just to ad to your audience, advertising costs can be charged to advertisers.
(2) CPC only charge the cost of the second step, after the consumer sees the ad and clicks later, media advertising costs charged to advertisers.
(3) CPA and CPS in the third step, that is, consumers see an ad and clicks on an ad to learn more about the completion of certain acts in the advertiser's website after the event circumstances (such as payment of consumption, filling registration, etc.).