In recent years, the mobile Internet revolution made rapid user from the social, shopping, office and entertainment to games, etc., are increasingly moving from traditional PC-side steering end. The popularity of mobile payments is to let more consumers choose to buy products from a mobile terminal. More business colleagues also see business opportunities, which led to the electricity supplier popular social development.
As we all know, with the development of mobile Internet, social electricity supplier, which is well-known micro-channel shopping has begun to enter everyone's life. This new form of retail industry broke a lot of barriers. Before the PC era, consumers under a single order via the website, although convenient but can not do anywhere, anytime. Mobile Internet has changed this situation, consumers through electricity supplier APP, can shop anytime, anywhere, greatly facilitate life. Later, with constantly updated micro letter, circle of friends and a completely stimulated the development of social electricity supplier. Social and electricity suppliers in the process of steady development in silently combined with each other, thus was born from the media, and now the most popular red network of social electricity supplier. Social electricity supplier as a new business model, will gradually replace the traditional electricity providers, a key point to achieve new retail. This provides a rare opportunity for development for the early layout electricity supplier social enterprise.
Social electrical business has grown in strength, the speed is unprecedented. This may reflect the number of participants from multiple angles, the number of brands, scale and so on. This fully shows that innovation is accepted by the majority of consumers. At the same time, we should also note that the industry growth rate, in 2017 the social scale electricity supplier practitioners about 2018.8 million, an increase rate of 31.5%, social electricity supplier industry participants will gradually cover every area of social networks .
So why social electricity supplier in today's environment will be showing such a state of development? This trend has manifested as what characteristics? This is actually present and people's consumption behavior characteristics, accepted changes in the way information is closely related, etc. . Social Electric's recommended content of the traffic scene fragmentation, the promotion of media channels, user management of large data, in the channel depth, breadth and velocity category compared to traditional electricity providers have a unique advantage. Relying on the social development of electronic business social relationships, enhance consumer confidence in the online shopping path.
Compared to the efforts of people are sinking in the retail channel dynamics, social electricity providers actually sinking more thorough, social electricity supplier channel sink, more focused lower-tier cities and rural markets.
In commodities, social electricity supplier and centralized business platform (Jingdong, Taobao, Lynx, etc.) compared to a small minority of differentiated merchandise stand out on a large platform can not break through sales of niche products but showed no socially electricity supplier poor, because people naturally clusters according to preference, which will help minority preference under diffuse social relationships at the same time, user demand for high-quality cross-border trade continues to grow, you continue to see friends in purchasing their own circle of friends, is a good side confirms, in particular cosmetics, clothing bags, and food imports. For social business platform, its core the show is no longer a big centralized platform for electronic business location and location, and different from the type merchandise display shelves, with more experience, evaluation class spread premium content, content and shopping guide content marketing plays an important role. Users can activate the exact social behavior; procurement of goods from upstream to downstream end-user delivery, supply chain security capabilities make the whole chain of different platforms shopping experience a difference, but also the social elements form the core of future electricity supplier barriers to competition.
crmeb a social system is the electricity supplier and to create a micro-channel, applets electricity supplier system that combines social CRM + customer relationship management system electricity supplier, capable of good management, user management platform. Consumer behavior analysis by the user to select different marketing activities to stimulate the user to repeat consumption. Coupon system integration, to fight groups, spike, bargain, distributors and some other marketing tools. Combined with micro-channel social software can quickly attract fans to purchase orders, lock the customer base. crmeb system based on user needs, business systems into a single, multi-merchant system, system agents, joining multiple versions of business systems, electricity providers to address the needs of different users, suitable for department stores, clothing, agricultural products, office furniture, school stationery online sales of goods and other industries, combined with the current relatively hot social electricity supplier, through distribution, to fight groups bargain spike and so quickly transformed micro letter friends intention of customers, promotion of commodity sales business, the background of commodities accurate inventory management, data analysis , logistics tracking and other powerful features close to the back-end platform Taobao, Jingdong, convenient and efficient business management operations, so that businesses online and offline business to achieve seamless.
Programs related to small mall open source projects: github.crmeb.net/u/cc Welcome to the discussion hit the bricks!
Reproduced in: https: //juejin.im/post/5d0c227f6fb9a07ed74084d5