What should one operator when to do it every day? Operations personnel are a few things which need doing every day?
morning:
A, it is determined whether the target data
Operations up first thing every morning, is to look at the data. According to previous plans, the monthly sales volume or sales to daily implementation, this time to do a simple judgment: sales compliance or non-compliance? After the judgment, there will be an overall analysis of thinking: Where standards do well, then place? Non-compliance and poor, then where? Comprehensive analysis of various situations to find out the reasons behind it.
Second, shop analysis
For store analysis, the key is to look at the business staff, then combined with the promotion of the daily routine customer service record and record a comprehensive analysis. Customer service supervisor daily to record as an example of what needs to analyze it?
The first is the total sales is one measure, then we are accurate to several major single product. In general the three core: traffic, conversion rate, customer price. Customer price almost less change, the conversion rate within a certain time is relatively balanced, and that the most important thing to do it? Analysis of the number of visitors!
Third, analysis of competitors
When reading their own, in addition to a need to focus the attention of rival stores. I usually look at the top 10 shops, and shops I have to see the same level over and over. why? Because I want to know if there are other shops up new, baby describe what new changes, sales volume is the number of sellers is how the evaluation ...... These are all I need to understand the data, as a reference to adjust arrange their own shop.
Fourth, paid promotion analysis
On the whole front of their shops and stores make a rival analysis, then began to refine their own pay is reasonable traffic. Such as train, you can choose hot products, analytical CTR, average click cost, displaying rankings, conversion rate, turnover, input-output ratio.
V. ACTIVITIES
Activity has been the means to lead a large flow of new customers and is draining weapon, we must create conditions more involved as much as possible, usually in the morning to see how the progress of the case before the registration activities.
in the afternoon:
First, the planning, the decomposition
Morning all cases combed again in the afternoon to begin planning for the problem, and then break out: Which piece of departments need to handle coordination.
Some may ask here, everything is a person I do, I do not help, how decomposition ah? Do not worry, you can still functional decomposition, you're just one person to do the work of several positions only, such as some operators do a promotion, as well as do customer service. If the operation and promotion of repeated, and that is to find out why the identity of the operator, and then to promote identity to solve this problem.
Second, the exchange
If weekly meetings, they held together. Usually alone can communicate one to one, the question roughly say it, and let the promotion of art, customer service are his own views and solutions.
Third, the promotion (traffic operations)
Responsible for the promotion of traffic in this area operators need him to present their views and Solutions. If the data is substandard goods, the advantage is reflected in where? Whether can be copied to other baby, how to do it? If non-compliance, where the difference? Which flow aspects of a problem? How to promote the need to supplement flows, the budget is the cost? These will have to figure out.
Remember to guide the promotion of their own thinking and problem solving, the operator is responsible for the overall global and should not be completely into one place, resulting in no time extricates itself, runs the risk.
Fourth, the art (conversion operations)
Note that approximately two aspects of art: New things, to determine the time period, when completed, how complete? Old product, then, how to improve product conversion rate? How to adjust the page? There are ideas and experiences 2:00: Foreign, attention to art 10 stores every day, analyze each other's point of change, what was good, what you can learn from perfect; after internal, able to do so, you can reach a certain amount of sales, each product set aside $ 1 profit to the artists, she has continued to improve the conversion of enthusiasm.
V. customers (conversion operations, Member Operations)
Support two jobs, first is transformation. Requirements for conversion, the first step you can use the Red Rabbit conversion rate as a reference, to call a raise than the industry average requirements. Then find a customer for the shop's average level, higher than average share their own experiences, lower than the average level of need to think how to enhance and improve, thereby increasing the interaction between customer service and initiative, so that they themselves proposed Some suggestions for improvement and ideas.
Another role of customer service is affiliate marketing. New customer traffic cost is six times the old customers, so customer service requires a multi-functional and indicators: how the customer settle down, do the members operate? Taobao micro Amoy best position is, of course, can make use of microblogging and other social tools.