Mentioned core competitiveness of enterprises will have to mention the CRM system, a good CRM is an intelligent technology enterprises necessary, can help companies improve customer management level to the actual value of the customer and enhance customer satisfaction, improve customer loyalty, and sustained purchasing power of customers, especially to make the sales cycle to shorten the sales management level, and effective control and reduce costs on the basis of the above.
So a good CRM system should have what kind of nature?
First, the customer management
first as a system, in particular a management system must have a basic customer management, but also CRM system. Customer biography, transaction details, and email correspondence or business enterprise more information can be unified management, while ensuring business continuity in the progress of intangible corporate assets can be tangible, so as to avoid because mobility to the enterprise resulting in unnecessary losses.
Second, the sector to work together
in a high-tech enterprise, collaboration between the various sectors is very important. Process and schedule of a project needs to match exactly the smooth progress of various departments in order to ensure that the project docking, but the traditional way of docking inevitable flaws, while the CRM system can be a good solution to this multifaceted cooperation from the coordination department to assess business opportunities seamlessly.
Third, data analysis,
a good CRM system should provide multi-dimensional decision analysis, customer analysis through visualization, business analysis, business analysis, multi-dimensional data analysis, managers can make a comprehensive understanding of the implementation of the business, monitoring implementation of the results, and provide the basis for new decisions. In order to ensure that enterprises can in the fierce competition.
Fourth, Marketing Management
Marketing Management provides a standard set of service processes for the enterprise, enabling enterprises to quickly and efficiently respond to customer demand for our customers a great experience. Thereby enhancing opportunities turnover rate of enterprises.
Fifth, channel management
channel management companies and distributors to provide a communication and collaboration platform that allows companies to conduct timely communication with partners in the industry chain and efficient collaboration in hand, thereby greatly increasing sales efficiency.
Sixth, knowledge management
Knowledge management provides a platform for sharing knowledge have spread in the country. Employees can easily share product knowledge, project stories, and through this platform, and employees to achieve rapid growth in self platform.
Complete CRM system should contain at least six functions, in addition to other enterprises also need to add additional applications according to their actual situation. Either way, the ultimate goal is to achieve the ever changing customer needs to respond quickly, thereby enhancing the efficiency of enterprise sales, marketing to help companies out of the woods.
SMEs, for example, most enterprises have yet to adopt information management system, or to record customer information, sales data through large and complex excel file. But with the development of the business, with the way excel file records are often faced with confusion customer management, customer information is difficult to protect the safety, customer follow-up is not timely, the boss is difficult to control the state sales and other problems, if not the traditional manual management to improve the company's survival and further development will be affected.
ps: This article reprinted from Europe intelligently please specify