Micro letter applet as a lightweight application is likely to be the future of mobile main form of Internet applications, it is characterized by small and fast, but we think it will not replace all of the App, because micro-channel applets main purpose is to solve the problems of small applications , the focus is flexible, fast, run out and go. According to statistics, the applet on the first line there are more than three hundred set off a boom, but the trend point of view, the current small program activity has been declining, we believe that there are two possible reasons: First, no entry easy to find, a waste of user time; the second is part of the user after the early adopters to return to the native App, because the native App experience may be more abundant. This you can see, App have some time still relatively safe.
Meanwhile applet may give micro-channel AppStore bring some functions, some applications get a little diversion way, but it is difficult to replace App store, the reason is that a little, small micro-channel application program is mainly to solve small problems. From the development point of view, although its popularity has declined, but the micro-channel applet future use of space is still very large, its value also need the test of time.
Here to talk about the "little value" applet:
a user point of view
places for users, small PC program goes to the page, the public number, H5, APP can not touch, and it was born summary is to help users solve Some special needs, such as the user does not have time, I want to control the phone memory,
1, just need to use low-frequency service. Small program to reduce the use of low-threshold services like APP, open the applet need to use, run out you can turn off the phone's memory would not have been accounted for, do not want to use can also be deleted. It features just run out and go to meet the needs of users when using a low frequency service classes APP, such as opening a small program to buy tickets when buying tickets close it, such as when to use open again, avoid APP has been accounted for in the phone memory yet Rarely used.
2, when the use of the service line. Value applet next in line is the more noteworthy, since users online at consumer demand is "fast," "flexible," "run out and go." For example, in a la carte restaurant, simply scan the two-dimensional code, you can access a small program, a la carte can be done immediately, without having to download APP, do not concern the public number, do not wait in line for the restaurant staff, while loading speed than H5 fast, convenient payment method than H5, the user, can be said to be a more convenient way.
3, meet the individual needs in special scene. Individual needs may only last a short time, and for this short period of time going to allow users to download the APP often feel tired heart, such as I am sure you have this kind of experience, want to see this movie today, down a player , I want to see the movie tomorrow, and down another player, this time using a small program if watching movies, can be the perfect switch, and do not have a pile of video player in the phone.
Two, APP angle
combined with the applet on the value of the user's point of view, there is a small program for APP is good and bad, we classify it.
For the trade-off between 1 APP high frequency of use, they do not worry though it is unloaded, but need to be in a certain loss of marketing, user experience time high, with a multi-channel benefits, because no one knows little the program will become their channels, or that they do the wedding dress for the applet.
2 For the middle of the sandwich, which is the general frequency of use, simple tools APP, the applet perhaps a huge blow, mentioned above, the applet is more suitable scenario is "low frequency" "service" and "demand" , then the applet is likely to be robbed of such users of APP.
The angle of the line business
and for the business, a large part of the value of the program comes from the small micro-channel micro-channel, micro-channel will be large user precise guide to the business, but also easy to provide user preferences and other information for businesses. And according to a small program team introduced over a period of time there will be some new adjustments applet, open up more scenarios, reduce development costs and barriers to access, such as the user can "find - a small program" in the micro letter in the "near shop "applet found nearby, so that users can more easily see what other nearby small program, so for the business, import passenger applet brings even greater. Some people think so much of the value of small programs hidden "below the line", is not unreasonable.
Combined with the above points, I believe it would be more valuable applet has the following types:
1, O2O Services applet
to a restaurant, for example, for them to be a relatively unrealistic app, and now consumers simply scan two dimensional code, you can access a small program, you can immediately see the menu, thus completing a la carte, shopping and other transactions. Not only that, after the consumer will retain user information, the equivalent of micro-channel directly to the members of the merchant docking system, and then learn the user's spending habits easily through micro letter, preferences, targeted to make the recommendation to induce the purchase, membership benefits and so on.
2 + small number of public programs
for self media, play a small program far more than we imagine.
First realizable way the public could have more numbers, in addition to ad placement, with a small program to carry out education and training is also a possibility; H5 program in place for marketing promotion is more feasible mode. The more worth looking forward to is the public number + small program to do the electricity business, the public would have a lot of numbers to make electricity providers realized, after the public has little program number is more convenient.
The Enterprise can put a small program as an entry, and then lead back to public traffic numbers