He scored the highest floor of the San Francisco skyline and then a generous Salesforce. Local time on June 10, Salesforce official announced acquisitions worth $ 15.7 billion, the company took data analysis Tableau.
Five days ago, Google was for $ 2.6 billion acquisition of data analysis company Looker. In the battle with the cloud service, Salesforce less than Google, but occupied the leader (CRM) segments of the customer relationship management, and announced the acquisition of six times the value after Google.
How to seize the business opportunities of cloud services?
Salesforce and Tableau have started to develop software, post-service transition to the cloud, but it has exposure to the Amazon, Microsoft, Google and other giants of cloud services and fierce competition battlefield.
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Salesforce customer relationship management services accounted for the largest share, while Tableau specializing in visual data analysis, the two companies teamed up to fight another day innings, customer data and analytical tools complement each other, seems to be the ideal path to avoid market suffered swallowed eroded.
"We will combine the world's first supplier of CRM and analytics platform leading together .Tableau help people see and understand data, Salesforce to help people understand and attract customers. It's really the best of both worlds for our customers." Salesforce CEO Mark joint · the reason for this acquisition Benioff (Marc Benioff) explained in a press release.
Salesforce Since its founding in 1999, customer relationship management (CRM) service started, and gradually developed into a cloud services market segment to be reckoned with. According to the International Data Corporation (IDC), Salesforce 6 consecutive year the largest supplier in the field of CRM status, market share than Microsoft, Oracle and other giants.
But the throne is not unshakable, cloud services giant is also eyeing this piece of the market, such as Microsoft, Oracle, IBM and so develop the same kind of Tableau Business Intelligence (BI) products. As more and more corporate clients to master data, data analysis and processing, to assist business decisions, it became the focus of cloud giants compete for the market to consolidate customers.
上周Google更宣布将以26亿美元的价格，全现金收购视觉化数据分析公司Looker。Google云端业务新掌门人汤玛斯・库里安(Thomas Kurian)接手以来一改Google云端人工智能的重心，更加强调为企业客户提供服务，也为Google的云端服务赢得商业利益。
库里安在Google部落格写到：「将Looker添加到Google云端中，将帮助Google为客户提供更完整的分析解决方案，从提取数据到提供视觉化分析结果，并将数据和分析集成到客户的日常工作流程中。
它还将帮助Google在关键的垂直领域提供针对行业的分析解决方案，比如零售业的供应链分析，娱乐业的媒介分析，或全球范围内的医疗保健分析。」
Salesforce为何敢溢价收购?
此次Salesforce做出了其史上最大的收购。据彭博社，该交易价格相当於Tableau周五收盘价的42%溢价。Salesforce在新闻稿中宣布采取全股票交易收购，Tableau的A类和B类普通股每股将兑1.103股Salesforce普通股。
Tableau於2003年在加州山景城成立，目前总部位於西雅图。Tableau宣布目前拥有超过86,000名客户，包括美国主要电信服务商Verizon以及影音网站Netflix。此次收购完成后，Salesforce也将西雅图视为第二总部，Tableau现任CEO亚当·塞利普斯基(Adam Selipsky)仍将负责当前业务。
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同是提升产品线，Google花出26亿美元，Salesforce撒出157亿美元，导致业界疑问Salesforce付出的价格是否太过高昂?
Salesforce自身的营收成长能力也因此受到质疑。在过去20年间，收购一直是Salesforce保持规模的手段。《Crunchbase》已经记录了Salesforce的59起公司收购，此次收购预计将在10月31日前完成。
Investors seem to have doubts about this acquisition, Salesforce shares fell 5.23 percent Monday, closing at US $ 152.79. Tableau shares were soaring 33.7%, closing at $ 167.41 per share.
Benioff even an interview to defend this high acquisition premium, he said on "CNBC": "Tableau does not want us to pay cash, they want our equity, because they know the true value of this acquisition is that we work together to create company, we are very happy to give them any money they want, but in the end they want our stock, hey, I can not blame them. "
Salesforce is expected that the acquisition will make it increase by about $ 350 million to $ 400 million in fiscal year 2020 total revenue. However, operating margin fell by about 75 basis points, while earnings per share decreased by approximately $ 0.37 to $ 0.39.