Double Eleven and Double Twelve are both days for e-commerce promotions. Although the former attracts more attention, the latter is still a time that merchants cannot miss to carry out activities. Among them, WeChat is the main event scene platform. Use its Ecological public accounts, communities, friend circles, private messages, mini programs, etc. achieve different effects.
Through the [ Yuke ] platform, there are a variety of Double 12 interactive mini-games , exquisite page functional controls and gameplay, which can achieve the effects of increasing public account fans, brand communication, user promotion and retention, channel drainage and other effects.
A variety of interactive templates can be used directly in the background, such as the template "Double Twelve National Receive Express Delivery, Crazy Grabbing Red Envelopes, Blood Recovery Double Twelve" and many other templates. On the settings page, you can adjust some elements of the template and set the time, title, and introduction of the event. Can create exclusive activities for enterprises, microblogs and communities to attract target customers for the channel;
There are also official account-specific activity controls and passwords, participating region restrictions, activity forms, notifications, and other content. In terms of prize distribution, it supports lottery, participation in coupons, distribution according to ranking, and distribution after registration. Merchants can choose different methods according to the actual situation to achieve the desired effect.
User participation opportunities, winning rates, number of winnings, lottery opportunities, team participation, etc.; various award and prize settings and online and offline prize redemption methods, such as store traffic, online e-commerce traffic and other scenarios can flexibly reach customers.
Brand information, channel jump within the event, QR code link poster mini-program, etc. sharing and event security.
The backend can manage activities, view activities, user data and details, authorize public accounts, mini-programs, WeChat accounts, etc., and of course there are multi-store activities and points marketing and reward modes, which are especially suitable for chain stores.
After the activity setting is completed, go to [Enterprise Center-Account Service] to activate the marketing activity version (you can flexibly select the version according to the version required for the activity and the functional controls used. Please contact customer service to activate the monthly or quarterly version).
Then you can officially launch the event and use it online. Now search the [ Yuke ] platform to create Double Twelve H5 marketing to achieve a variety of effects.
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