Talent marketing is one of the important strategies of current brand marketing. With the help of experts, we can accurately define the target audience and achieve more efficient delivery of content. This is the advantage of expert marketing. So what are the strategies for launching home furnishing brands, and how to select experts?
1. Why should we carry out talent marketing?
To successfully use talent marketing, formulate reasonable advertising strategies, and achieve brand advertising, we must first build a correct understanding of talent marketing and fundamentally understand the meaning of talent marketing.
1. We must clarify the marketing purpose
It is true that experts are closer to consumers than brands, and they also control a large amount of traffic resources among their audiences. However, the purpose of letting brands spread by experts should not be to snatch or obtain these resources.
We find experts to spread the word, and the key purpose is to "bring one to ten, and one to bring tens of thousands". Through the personal influence of the expert, we can achieve the planting of grass within the fan group, and then use the secondary communication of fans to help the brand spread throughout the market. Increase awareness.
2. High-quality delivery
A successful advertising strategy should be of high quality in terms of talent selection and content preparation. We need to identify experts who are consistent with the brand based on brand positioning, product advantages, and target audiences, establish positive communication with them, and maintain good relationships.
In the process of content production, we must also clearly explain to the experts the product selling points we want to highlight, the way of expression, etc. Perfunctory content cannot gain traffic. Only content that is useful to consumers will be spread and remembered.
3. Plan a scenario-based talent matrix
In today’s era, simple, hard-edged content output is no longer able to impress consumers. We need to develop the mindset of placing stories in context. Promote simple products and elevate your lifestyle to a higher level. When we achieve spiritual synchronization with consumers, products and brands will become more impressive.
2. Steps to formulate the delivery strategy
Develop a set of delivery strategies for talent marketing, which are basically divided into five steps.
1. Determine the marketing purpose. This includes the target audience we have determined this time, the communication goals we hope to achieve, and the budget we can invest.
2. Verify the experts who need to be posted. Based on the purpose of the placement and the tone of the brand, you can identify the experts who need to be placed this time by yourself or with the help of a third-party organization.
3. Agree on the communication plan. The formulation of the brand communication plan should be discussed with the experts. Based on the content style, promotion frequency, fan structure, etc. of the master, we can basically confirm the form of communication, such as notes, videos, or posters.
4. Determine profit distribution. The communication cost of an influencer generally includes two parts. One is the cost of communication, that is, the cost of producing and publishing content; the other is the commission, which is the sales volume achieved through the promotion of the influencer. Commission is given to the recipient based on a certain percentage.
5. Data evaluation. After all communication tasks are completed, be sure to communicate with the experts in a timely manner and request accurate data for communication. Comprehensive analysis of these data can better judge the results of this communication, and then facilitate the formulation of the next communication plan.
The above is a sharing about "What are the home brand launch strategies and how to select experts". I hope it will be helpful to everyone.