As a very mature social e-commerce platform, the Xiaohongshu platform has attracted the attention of many brands due to its strong social attributes. If you want to spread the word on Xiaohongshu, in addition to finding experts, it is also necessary to place some platform advertisements. Today we will take stock of the Xiaohongshu advertising formats and what are the differences?
Common forms of Xiaohongshu advertising
1. Information flow
Information flow is a display form that the Xiaohongshu platform actively pushes to users. Before this type of advertisement is launched, users will be classified based on user portraits, user attention habits, etc.;
And match the corresponding display content according to its characteristics. Generally, it will appear in the 6th, 16th and 16th positions of Xiaohongshu's "Discover Page", followed by 10 positions, and there will usually be a clear advertising logo.
2. Search advertising
Search advertising is a form of content in which brands determine relevant keywords based on the content and characteristics of their products or services, write display content, and set prices independently.
Searches cannot be actively pushed to users. Users need to search first before they can be pushed to users randomly. This type of form must be matched with the corresponding keywords. Whether the keywords are accurately delineated will also affect the delivery results of this form.
3. Open screen advertisement
As the name suggests, the opening screen advertisement is the content that appears on the jump page when the Xiaohongshu APP is opened. The exposure rate of open-screen ads is very high, but because the jump speed is very fast, if you want to get better communication results, it must be very attractive. Open-screen ads can be pictures or videos.
4. Expert notes
Expert notes are directly related to the expert. Brands can find experts on their own, or they can place them through Xiaohongshu’s official platform.
Expert notes are carried out in the form of experts writing notes and disseminating products. The main factors that affect the results of advertising are the number of fans and the stickiness between the fans and the fans. The higher the quality of the expert, the stronger his grass-growing ability will be.
5. Heating French fries
French fries are similar to Douyin’s dou+. French fries can allow notes to get more traffic and accelerate exposure. Brands can choose to heat French fries, delineate a fixed user group, and increase the exposure of a single note. That is to say, a single note can be seen by more users.
The above are the common forms of Xiaohongshu advertising. When brands consider brand marketing, they need to make comprehensive considerations based on their own brand characteristics, costs, and communication purposes. A variety of delivery forms can be used in combination to achieve better results in actual use.
The above is the sharing about "What are the advertising forms of Xiaohongshu". I hope it will be helpful to everyone.