When it comes to paid search traffic promotion, the first thing that everyone thinks of must be Baidu!
But friends who have actually worked on Baidu know how pitiful Baidu’s intelligent recommendations are. If you don’t adjust to non-intelligent recommendations, the traffic fees will be consumed without any actual benefits.
Toutiao's algorithm recommendation is somewhat different from Baidu's keyword recommendation. The algorithm recommendation can more accurately recommend and display target users, improving the accuracy of traffic.
But how to divert traffic to WeChat requiresa special traffic redirection tool.
What are the specific operations for making headlines to attract traffic?
The first step is to open a massive engine account
Anyone who makes marketing ads within the Toutiao system needs to open an engine account first. Only the giant engine can configure the landing page and material components for advertising.
Step 2: Create jump links for external links every day
If you want to achieve the effect of jumping from outside the site to WeChat, you need to jump to external links.
Step 3: Place the links generated by Tiantian External Links on the landing page created by the giant engine
Generate links that can be jumped through Tiantian External Links, and then create a landing page in the giant engine. Set a button with external links. Users can click the button to open the link generated by Tiantian External Links, and then adjust the time. Open WeChat, press and hold to add friends, or directly access the functions of WeChat applet!
The above is how to achieve demand scenarios such as adding friends on WeChat and following public accounts through clicks in promotional advertisements!