The Lacoste Global Tour experience immerses players in a gamified world based on the brand’s history.
The Sandbox is excited to announce a new partnership with Lacoste to create Lacoste global cruise experiences.
The experiential event will bring together fans of the Lacoste brand from around the world, allowing them to uncover the secrets of Lacoste Island, home to the legendary crocodile tribe, and search for hidden treasures in different themed locations such as Tokyo, São Paulo, Paris and Golf Island. To celebrate Lacoste’s 90th anniversary, we’re connecting the brand’s most active sports, fashion and lifestyle communities. Each location has its own visual identity and mini-games, representing an international Lacoste community. The game market platform has an exclusive Lacoste digital product portfolio, where players can show off their style and express their love for the brand in the virtual world.
Arthur Madrid, CEO and Co-Founder of The Sandbox, said: “We are delighted to welcome a beloved brand like Lacoste to our ever-expanding ecosystem. This partnership symbolizes the fusion of timeless classics and cutting-edge innovation that is the hallmark of Lacoste. The long tradition represented by the crocodile emblem and the French tradition of sport and fashion collide with the unlimited potential of The Sandbox. Together we will bring the development of fashion, culture, creative and digital experiences to the next generation. We are excited to stand At the forefront of this new era.”
Sebastien Borget, co-founder and chief operating officer of The Sandbox, said: "We are very pleased to welcome Lacoste, a world-renowned golf and tennis brand, to The Sandbox. This collaboration opens up a whole new realm of opportunities for players and creators to enjoy this classic brand. Immerse yourself in a vibrant and fun environment inspired by experience.”
Benjamin Blamoutier, Vice President of Global Brand and Customer Experience at Lacoste said: “Lacoste is proud to partner with The Sandbox, one of the leaders in the Metaverse, to create new gamified experiences for our fan community. Explore Web3 opportunities starting in 2022 We've been treating these emerging trends as an important part of the customer experience for a long time. Our fans contribute to the growth of the brand every day, so it's natural for us to reward them with a fun and immersive experience. Celebrate our 90th anniversary with a groundbreaking virtual experience.”
Join the Metaverse
Want to get involved? Now is the time to discover, earn and create in the Metaverse!
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Visit The Sandbox website and click the "Create Account" button at the top right of the page.
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Select registration method. Accounts can be created through Web3 wallets or other methods such as email and Google.
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After registering an account, you will be asked to set up a username and password to protect your account. You will also need to provide an email address in order to receive notifications (such as pending rewards or support requests that you can apply for).
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Click the "Play" button at the top right of the page to see a list of events. Choose an activity you like, then follow the prompts to download The Sandbox game client and start playing!