For machine vision companies, 99% of companies implement the sales priority principle, and 99% of business owners are generated from sales staff. Therefore, machine vision brothers should be cautious when starting a business.
The essence of an enterprise is an organization that obtains profits through sales. Sales is the foundation. Without sales, starting a business is like going rogue. Therefore, all activities of the enterprise are centered around sales, and both the salesperson and the boss are the operators of the enterprise's profits. The boss is the largest salesperson of the enterprise. Therefore, from salesperson to boss, it is just a small tree that gradually grows into In the process of making a big tree, it can be said that 80% of the traits of a boss are the same as those of a salesperson, which determines the salesperson’s way out and becomes a boss.
So why do most of the bosses of machine vision companies have a sales background rather than a technical background?
First of all, we need to clarify the responsibilities of the two positions of sales and technology:
Sales has only one job: to sell products;
The technical responsibilities: serve customers well, provide technical support before and during sales, and after-sales, and spend most of their time debugging equipment on site.
After clarifying the responsibilities of the two positions of sales and technology, we can see the difference between sales and technology:
1. Different abilities
Because in order to sell products, salespeople need to understand the products, understand the industry situation, and constantly deal with customers. Simply put, sales require the ability to put money from other people's pockets into your own pocket. Technology is more about technical work, such as solving on-site problems, providing technical consultation, etc.
In a company, sales is the revenue department, while technology is in the cost link, which is equivalent to a tool department and must depend on the company for its existence. Being a boss and being a salesperson have one big thing in common - they are the operator of the company's revenue, and the boss can be said to be the biggest salesperson in a company.
2. Different properties
Due to work requirements, sales need to go deep into the front line and be active at the grassroots level, so they will naturally have a clearer understanding of the market. Because sales generally involve working alone, and under pressure from performance, sales will generally take the initiative to understand and master the corresponding rules of the game so that they can successfully win customers. As for technology, people are more likely to sit on site and serve customers on the front line. They don’t know much about the actual market situation, almost zero understanding.
The different nature of working alone and working as a team determines that sales have a better understanding of the market and are more proactive in grasping industry trends. In the face of front-line emergencies, sales individuals often have stronger execution capabilities and can make better decisions than technical teams.
In fact, the relationship between sales and technology is like an interdependent relationship. Sales solves specific problems, while technology provides technical solutions. If you only have sales, you will eventually fall into the dilemma of talking on paper and unable to implement the plan. The most taboo thing about being a boss is talking on paper. The boss must be proficient in practical operations and proactive. While having a deep understanding of industry rules, he must also have decisive execution and decision-making capabilities. These requirements coincide with the requirements for sales, which largely determines that most bosses have a sales background rather than a technical background.
Machine vision brothers should be cautious when starting a business. It is impossible to start a business without sustainable resources to obtain profits. If you only rely on the existing machine vision technology you have, the number of small-profit projects may be relatively high. If there is no sustainable acquisition of resources and the entire industry is in decline, you'd better rely on sales. If you go it alone, you will be eliminated early.