Taking games overseas refers to pushing game products to foreign markets to expand the user base and increase profit margins. So what aspects need to be considered in order to successfully take games overseas? Let’s talk about this in this article!
1. Target market selection:
Choosing a target market suitable for game products is the primary consideration when going overseas. It is necessary to analyze the cultural background, population base, purchasing power, competition and other factors of the target market to determine the market with the most potential.
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2. Localization
Before a game enters overseas markets, it needs to be localized, which includes translating game content, optimizing the user interface, adapting to localized payment methods, etc. Localization can improve the game's acceptability and user experience in the target market.
3. Laws and Policies
Understanding the laws and policies of the target market is also crucial for taking games overseas. Different countries have different game review systems, game launch regulations, data protection laws, etc. Developers need to comply with relevant regulations and apply for necessary licenses. .
4. Marketing Marketing
is an indispensable link in the process of taking games overseas. Developers need to formulate promotion strategies for the target market, including online advertising, social media promotion, cooperative promotion, etc., to increase the popularity and users of the game. Get channels.
5. User retention and product updates
After the game goes overseas, it is necessary to pay close attention to user retention and carry out corresponding product updates and improvements, understand the user needs and preferences of the target market, and launch new game content and functions in a timely manner to maintain user activity and Improve user stickiness.
6. Localized customer service and operations
Establish a localized customer service team and operations team to better understand and meet the needs and feedback of users in the target market, handle user problems and complaints in a timely manner, provide personalized services and activities, and enhance user A sense of trust and loyalty to the game.
7. Payment and settlement:
Support the payment habits and payment methods of different countries to ensure that users can conveniently consume and pay in the game. At the same time, you need to understand the settlement rules and policies of the target market to ensure the compliance and stability of income.
8. Data analysis and market research:
Through data analysis and market research, understand user behavior, competition, market trends and other information in the target market, and provide data support and decision-making reference for the game's overseas expansion.
Only by comprehensively considering and formulating appropriate strategies can we successfully promote game products to overseas markets.