Toutiao is a popular news information platform. In order to ensure the quality and diversity of content, it only includes articles published by some websites. As a senior media practitioner, I have been fortunate enough to participate in the submission and review of many excellent articles, and I have a deep understanding of Toutiao’s content requirements and review standards. Here, I will share some experiences and insights, hoping to provide some reference for websites that want to publish articles and be included in Toutiao.
1. Professional media website
First of all, Toutiao strongly favors professional media websites. These sites typically have a team of experienced editors who write, edit, and review articles. They have strong news gathering and editing capabilities and independent reporting capabilities, have in-depth understanding of current affairs hot spots, industry trends, etc., and can provide authoritative, objective and unique perspectives.
2. Well-known self-media platform
In addition to professional media websites, Toutiao also accepts articles published by some well-known self-media platforms. These platforms usually have a large number of fans and influencers, and can generate high reading and interaction. Their authors have certain industry experience and professional knowledge and can provide valuable and insightful original content.
3. High-quality original content
Whether it is a professional media website or a self-media platform, Toutiao places more emphasis on high-quality original content. The content should be unique, in-depth, and useful and meet the needs and interests of users. At the same time, the structure of the article must be clear, the information must be accurate, and the language must be concise and vivid.
4. Diverse themes
Toutiao focuses on providing diversified content, so it does not have too strict restrictions on topics. Whether it is in the fields of current affairs, finance, technology, entertainment, health, education, etc., as long as the article has sufficient value and appeal, it will have a chance to be included.
5. Exclusive reports and unique perspectives
Toutiao pursues the exclusivity and uniqueness of news. When reviewing articles, it will be more inclined to those with exclusive reports or unique perspectives. These articles may involve cutting-edge topics, in-depth reports or exclusive interviews, which can bring freshness and unique perspectives to readers.
6. Rich media resources
If a website can cooperate with other media resources to share news reports, graphic information, etc., it will also increase the chance of being included in Toutiao. Such cooperation can improve the credibility and authority of the article and increase readers' attention and trust in the content.
7. User interaction and social sharing
Toutiao also attaches great importance to user interaction and social sharing. If a website's articles can attract readers' attention and interactions, such as comments, likes, shares, etc., then it is more likely to be included. Therefore, after publishing an article, the website should also actively interact with readers, respond to comments, and provide more valuable information.
8. Article layout and illustrations
In addition to the content itself, Toutiao also pays great attention to the layout and illustrations of articles. An article that is neatly formatted, clear and easy to read, and paired with high-quality and attractive images can not only improve the reading experience, but also increase the chance of the article being included.
9. High-quality external links
Adding some high-quality external links to your articles is also a way to increase your chances of being included. These external links can be references to relevant reports, authoritative data or in-depth analysis, which can provide more reference and support.
10. Compliance and Norms
Last but not least, articles published on the website must comply with laws, regulations and social ethics, and must not contain vulgar, false, infringing, etc. content. Only by complying with compliance and standards can we ensure that our articles are included in Toutiao.
The above are some of the key points and experiences I summarized from my personal experience in publishing articles that were included in Toutiao. I hope it will be helpful to websites that want to publish articles on Toutiao. Remember, content quality and innovation are the most important. Only by continuously improving your professional level and writing skills can you stand out in the fiercely competitive Internet era. come on!