1) What is NPDP?
NPDP stands for New Product Development Professional. NPDP certification is a professional certification launched by the World Product Development Association (PDMA). It is designed to assess and recognize an individual's expertise and skills in the area of new product development.
NPDP is a comprehensive knowledge system that integrates theory, methods and practice. It is highly recognized and widely used by the world's top 500 companies. The entire life cycle of new product development, including 7 major processes including product strategic positioning, market research, business analysis, product development, and subsequent operations (maintenance), as well as the tools, technologies, methods, and suggestions involved.
2) Application conditions
3) Application and examination time
The registration channel for the NPDP exam in the second half of 2023 is expected to open in mid-October, and the exam is expected to be held on Saturday, November 25 this year (the final time is subject to the release of the foundation website). Please refer to the notice on the foundation website for details.
4) Exam related information
The examination registration fee is uniformly 3,200 yuan per time globally, and institutional training fees are generally 3,000+.
5) How about the gold content?
1. Currently, NPDP is the most valuable and recognized authoritative certification in the field of new product development in the world. It has been tested in practice in more than 50 countries and regions for about 20 years.
2. It is a bonus for job seekers to enter the product industry. When there is a lack of practical experience, the NPDP certificate can provide job seekers with more job opportunities and more positions to choose from.
3. PMP/NPDP and other certificates have been added to talent awards in many cities, such as Beijing, Guangzhou, Nanjing, Hangzhou and other cities. Including children's schooling, medical care, housing, recognition of professional titles, etc.
4. For enterprises, employees with NPDP certification can improve the company's new product development capabilities and promote the company's innovative development.
5. There are many positions to choose from and you are qualified for core positions. For example, product assistant, product manager, product director, test manager, project manager, requirements analyst, agile coach, R&D manager, etc.
6. After obtaining the NPDP certificate, you will have more strength to get promoted and get a salary increase, and you will also be more capable of becoming a product manager.
6) Who is suitable for applying?
1. People engaged in new product development and management
The certification content of NPDP mainly involves knowledge and skills in new product development and management, so people who are engaged in new product development and management are most suitable to apply for NPDP.
2. People who want to improve their career development
NPDP certification is an international professional certification with high visibility and authority, which can help candidates gain more opportunities and advantages in career development.
3. Stakeholders related to the product
Generally, they are people who want to switch to product careers, such as R&D team managers, product managers, project managers, marketing managers, technical engineers, designers, market researchers, etc.
4. Product managers who want to become more professional
Product managers who hope to systematically learn international authoritative new product development management and obtain NPDP certification.
7) What does the exam cover?
The main content of the exam is the seven areas of new product development knowledge. The names of the seven areas are as follows:
1. New product strategy (20%) : The strategic focus is to provide direction for all functions and activities of the enterprise, focusing on innovation strategy.
2. New product process (20%) : Each process has its own unique features and is suitable for different scenarios.
3. Market research (10%) : Market research provides information for decision-making, helps reduce uncertainty in the new product process, and increases the possibility of new product success.
4. Tools and metrics (20%) : Scamper strategy, brainstorming, mindmapping, storyboarding, brainwriting, six thinking hats Thinking Hats), SWOT analysis.
5. Culture, organization and team (10%) : The ultimate factor for the success of an organization is its people.
6. Product life cycle management (10%) : Product life cycle management, including the product life cycle from initial market introduction to final demise.
7. Product portfolio management (10%) : The most important task of portfolio management is to provide the overall direction and framework for trade-off decisions and ensure the correct priority and balanced relationship between product development and product management projects.
8) What’s the use of taking the exam?
1. It is an authoritative certification for the product manager position and is authoritative.
2. The NPDP certification system is scientific, reasonable, just, open, fair, unified and standardized, and has international standards.
3. Passing NPDP certification can enhance product managers’ knowledge and skills, and improve product quality and competitiveness.
4. Obtaining NPDP certification can improve personal professional quality and broaden career development space.
5. Passing NPDP certification can bring more business opportunities to enterprises.
6. NPDP certification can enhance personal job security because it is an authoritative certification for product manager positions and requires systematic learning and practical training to obtain certification.
7. NPDP certification can be used as one of the recruitment standards for product manager positions because it is an authoritative certification that can prove an individual’s professional ability and professionalism. When recruiting product managers, companies usually require candidates to have relevant professional background and experience, but they also need to consider personal professional qualities and potential. Passing NPDP certification can prove that candidates have these qualities and abilities, making it easier to gain favor from companies.
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