What is the difference between WeChat open platform and public platform?
1. Different service objects
The WeChat open platform mainly targets mobile application/website application developers, providing them with WeChat login, sharing, payment and other related permissions and services.
The WeChat public platform is used to manage and open WeChat public accounts (including subscription accounts, service accounts, and enterprise accounts). Simply put, it is the backend operation and management system of WeChat public accounts.
2. Different functions
The WeChat open platform provides a data statistics function for developers to count the login, sharing and other data of access applications.
The basic operational functions of WeChat public platform: group sending function, automatic reply, custom menu, and voting management.
3. Account differences
WeChat public platform accounts are subdivided into service accounts, subscription accounts, and enterprise accounts.
The WeChat open platform only provides interfaces for third-party mobile programs, allowing users to publish the content of third-party programs to friends or share them in Moments.
Merchant platform
Whether you are applying for a public platform merchant or an open platform merchant, after successful application, you will have a merchant platform account and can log in to the merchant platform for operations.
The merchant platform is mainly used for WeChat payment. If the APP or official account needs to access the payment function, then you need to apply for a public platform merchant on the public platform, or apply for an open platform merchant on the open platform. After the application is successful, a merchant platform account will be assigned.