Producer | He Xi Typesetting | Ye Yuan
From the end of August to the present, the popularity of Huawei’s mobile phones and cars has not subsided.
Today's Huawei products, from mobile phones to AR glasses, from smart screens to cars, almost all products are hard to come by.
Huawei’s autumn full-scenario new product launch conference held on September 25 pushed Huawei’s entire ecosystem to a new height.
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Popular Huawei mobile phones
Looking back at the press conference on September 25, the author is still immersed in the warm atmosphere like the "Spring Festival Gala". Judging from the popularity index of 100,000+ on major live broadcast platforms, as well as the barrage of "far ahead" that fills the screen, Huawei's return is indeed a long-awaited return of the king. In this wave of the Huawei brand's rise to the top, the mobile phone series closest to most consumers is undoubtedly the "pioneer" in the entire product matrix. Especially the popular Mate 60 series.
There are four models in the Mate 60 series, with prices ranging from 5,499 yuan to 12,999 yuan. Among them, the basic model Mate 60 was suddenly officially announced for sale on Weibo on the morning of August 29, without any preheating. Soon after, the more powerful Mate 60 Pro and Mate 60 Pro+ in this series were also put on sale. On September 25, Mate 60 RS was also launched for sale. Although it is completely a "cold start", the entire Mate 60 series has quickly set off a rush to buy across the entire network due to its advantages such as the self-developed Kirin 9000S chip, 5G networking capabilities, and innovative satellite communication functions. Judging from the official website and major e-commerce platforms, every model of the Mate 60 series has been "swept out" by enthusiastic users as soon as it was put on the shelves. Offline stores are also crowded, with many users even queuing up the night in advance just to pick up the goods as early as possible.
Similar to the situation with the Mate 60, Huawei's new generation folding screen flagship model, the Mate X5, also adopted a "cold start" mode without preheating and suddenly went on sale on September 8. Mate X5 has the same dimensions as its predecessor, Mate X3, and both have a four-curved body design. However, the lens module using the "Universal Star Gate" design style is more fashionable and technological. Its biggest highlight is the self-developed 5G chip Kirin 9000S and the basalt tempered Kunlun glass on the external screen. With the support of Hongmeng operating system, the new phone has deeply adapted the UI interface of the application, bringing users a more immersive "native" folding screen experience.
The truly autonomous 5G capabilities and better folding screen experience make consumers flock to Mate X5. The first batch of pre-orders sold out instantly on the day of release. The second batch of reservations that were opened immediately were "quickly sold" by a swarm of users within a few minutes. From that day on, Mate X5 became a hot item that everyone wanted to buy everywhere on the Internet. Although the official has opened a 90-day pre-order subscription and said that after paying for the subscription, you can receive the phone after waiting for a period of time, persuading users that "there is no need to rush to buy it", the huge demand has still made this model so popular that it is "hard to find one." . It is understood that as soon as the Mate X5 was released, the markup in the offline market was raised to several thousand yuan by third parties. Many users even "complained" that even if they are willing to increase the price by more than 10,000 yuan, the price is high but there is no market, and "it is impossible to grab it."
No wonder many people in the industry lament that Huawei’s new Mate 60 and Mate X5 machines are now “earned when you buy them.”
02
Best selling Wenjie cars
At the press conference on September 25, the audience enthusiastically responded with "far ahead". In addition to the Mate 60 RS Extraordinary Master, another product that has attracted great attention is the World series of cars made by Huawei. Yu Chengdong told everyone that the goal of the Wenjie series is to create "the best SUV within 10 million." This bold statement is well-founded—As an ecological car brand built by Huawei, Wenjie has brought a new business model to the market. In this model, Huawei provides core software and hardware technologies such as electrification and intelligent components, and helps car companies sell good cars through product definition, user experience, quality control, channel retail, and brand marketing, and helps car companies achieve commercial success. At the same time, it will drive the large-scale sales of Huawei’s smart auto parts.
Since its development, the Wenjie brand has gained an excellent reputation among consumers, and it is even more promising in the future. Public data shows that the Wenjie brand has sold a total of 75,000 cars in 2022. For a brand that has just been established, this result is not unspectacular. On September 12 this year, Wenjie released a new M7 series of models, which attracted great attention from the market. Like the Mate 60 mobile phone series, the new M7 is also a "hot seller upon launch" and is well recognized by consumers.
For Wenjie Automobile, Yu Chengdong attaches no less importance to mobile phone products. On the day the model was released, he set a very high positioning for the new M7 series with famous phrases such as "cockpit ceiling", "intelligent driving ceiling", "intelligent safety ceiling", and "better than far ahead". The sales data in the past half month have indeed proven that the market has a high degree of recognition for the new M7 series. Yu Chengdong personally told everyone at the Panoramic New Product Launch Conference on September 25 that in just a few days after the new M7 series was launched, its average daily maximum order volume exceeded 1,500 units, and the cumulative order volume exceeded 20,000 units. The prospects are very imaginable. .
Wenjie's new M7 is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system, which is the first to realize high-speed and urban high-end intelligent driving that does not rely on high-precision maps. It is expected that by December this year, Urban Intelligent Driving Navigation Assistance (Urban NCA) will realize an intelligent driving experience that can be driven nationwide and the more you drive, the better. Attracted by the excellent product experience, middle-class users are very enthusiastic about the new M7 series and have visited Huawei stores in major cities with their families. For example, at the Huawei store in Cinda Jinmao Plaza in Guangzhou alone, the test drive appointment for the new M7 has been scheduled for nearly a week, and the purchase order is "all scheduled until November."
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Behind the sales of mobile phones and Wenjie cars , Huawei’s ecosystem has entered a new stage of development
Generally speaking, the current best-selling Huawei products are not only reflected in one or two single products, but also in the general situation of "hard to find one machine" and "hard to find one car" across the entire range of products. The author believes that the huge sales of all Huawei products shows that Huawei has forged a new path through careful efforts in the ecosystem over the years. Taking the currently hot-selling new M7 car as an example, on-site store sales staff generally said that most users who come to test drive will be attracted by the "efficient linkage" of the new car's intelligent system and mobile phones and other terminal devices. Users found that the new M7 can be linked with all Huawei mobile phones with the same version of the system. "For example, if you watch a video on your mobile phone for 10 minutes, you can continue watching it on the car from this time point after getting in the car." And other extreme experiences such as "touching" the mobile phone to continue watching TV series, games and other applications, and mobile phone aerial photography can also be transferred to the cockpit screen, have become important factors for new users to make car purchase decisions in a short time.
In fact, Huawei's ecosystem not only realizes the linkage between cars and mobile phones, but also performs well in fields such as smart offices and smart homes. In family life, Huawei's smart screens have assumed the central role of entertainment and intelligence in the entire home, bringing people full-scenario intelligent life enjoyment. In the office scene, Huawei's independent Hongmeng system, coupled with innovative StarLight technology, connects tablets, PCs, mobile phones, monitors, printers and other products to become part of the smart office ecosystem, bringing seamless flow and borderless flow to enterprises. Communicative office experience. In various industries, including manufacturing, commerce, education, and finance, the value of Huawei's ecological integration is becoming increasingly prominent.
From Kirin chips to Hongmeng OS systems, from mobile phones to cars, from smart offices to smart homes, Huawei's ecosystem has entered a new stage of integrated development, showing strong performance, wide compatibility, high value, strong links and other characteristics, and reflects Later, it used its ecological advantages to promote the hot sales of more products.
From the "cold start" of the Mate 60 series at the end of August to the new product launch "Reinventing the Spring Festival Gala" on September 25, which caused a sensation across the Internet, Huawei has created multiple market "miracles." Huawei is the first mainstream brand in the country and even the global market to directly launch its flagship series of mobile phones without pre-announcement, and it has also achieved unprecedented sales. Huawei is also rare in the world. It can span many fields from telecommunications to manufacturing, and its products cover many categories from personal terminals to commercial applications. It has achieved top sales performance in almost all categories. Successful business.
When people use "far ahead" over and over again to express their admiration for Huawei, we can't help but recall the ups and downs Huawei has experienced in the past three years. From 2019 to 2020, with the support of strong product strength, Huawei once surpassed Apple and caught up with Samsung in the mobile phone market, and is about to reach the top of the world's largest manufacturer. However, under the sudden and unreasonable pressure from external forces, the sales of Huawei's terminal products dropped sharply in a short period of time, so much so that it was included in the ranks of "Others". However, Huawei has never backed down in the face of suppression. Even when executive Meng Wanzhou was at the extreme disadvantage of being illegally detained abroad, it did not give up its efforts in independent technology research and development. After three years of adversity and carrying forward a heavy burden, Huawei finally "crossed the mountains with a light boat."
Huawei's struggle experience from strength to strength has brought society not only a better product experience, but also demonstrated the valuable "Huawei Spirit". From carrying heavy loads forward to crossing thousands of mountains in a light boat, Huawei's spirit has established emotional resonance with a large number of users around the world and has won widespread recognition among user groups. People recognize not only Huawei's chips, mobile phones, and cars, but also its unyielding spirit and the brand's increasingly prosperous panoramic ecosystem. This recognition can be seen in the data disclosed in Yu Chengdong’s speech that “8 users upgrade on average per second, and it is expected that 200 million Huawei users will upgrade to the Hongmeng system by the end of this year.” From the “hard to find” Mate 60 mobile phone , and the new M7 car's "hard to find a car" are clearly visible.
Behind the huge sales of mobile phones and cars, Huawei’s ecosystem and “ecosystem” have entered a new stage of development.