Being far ahead has become a special slogan during this period. However, slogans cannot replace reality. In the two industries that have attracted widespread attention - the automobile and mobile phone markets, it has been shown that the real leaders are American companies, and it has become increasingly difficult for latecomers. Caught up.
In the mobile phone industry, Apple has been criticized for its dusty lenses and curry-flavored iPhones, which are all very loud. However, after the iPhone 15 was officially launched, Apple’s offline retail stores once again saw a rush to buy, highlighting Apple’s high-end Unparalleled competitiveness in the mobile phone market.
Apple has such a strong position in the high-end mobile phone market because it has established its own good brand reputation. The far-leading performance advantages of the A-series processors make it difficult for Android phones to match it. The security advantages of the iOS system make high-end consumers highly regard it. Recognized, it has a market share of nearly 70% in the high-end mobile phone market.
In comparison, the performance not only lags behind Apple, but also lags behind Qualcomm. The performance is only equivalent to the iPhone 11 a few years ago, but the price is more expensive than the latest iPhone 15. The performance and price do not match. Netizens may be shouting slogans. However, when it comes to paying for it, they immediately calm down. All this can be seen in the sales volume, which can best explain their choice.
Another industry is the automotive industry. With the influence of the Internet on car manufacturing, the marketing model of the mobile phone industry has also been transmitted to the automotive industry. This marketing model seems to be more difficult to work in the automotive industry, and as time goes by, the mobile phone industry The influence of the marketing model is declining day by day.
The sales ranking of new energy vehicle models in August shows that model Y tops the sales list. Other new energy vehicle companies can only rely on low-priced models and car-sea tactics to compete with Tesla. The American automobile company Tesla is in the new energy vehicle market. Its leadership position seems to be unshakable, even though Tesla has a lot of controversies, and consumers give priority to Tesla when purchasing models worth more than 200,000 yuan.
Consumers' recognition of Tesla lies in their recognition of its advanced technology. One of the key technologies of new energy vehicles is the power battery system, and the power battery system is not only the company that supplies batteries, but also tests the automotive companies' understanding of power batteries. Integration; in addition, electronic control systems, motor technology, etc. also affect the life of the battery. It is obvious that after several years of testing, consumers have recognized Tesla's advantages in battery technology.
New energy vehicle industry For new car manufacturers, traditional car companies are gradually becoming a mountain above their heads. As traditional car companies increase their efforts to enter the new energy vehicle market, new car companies are under increasing pressure and hope. The more remote it becomes.
Sales ranking data of new energy vehicle companies in July show that only Ideal and NIO are among the top ten. New vehicle companies that once dominated the new energy vehicle list are gradually being squeezed out of the top ten. In contrast, traditional vehicles The competitiveness of enterprises is getting stronger and stronger. Traditional automobile companies that were once ridiculed have regained the recognition of consumers. What is particularly special is that they ridiculed traditional automobile companies such as BMW for switching from oil to electric power. However, BMW has ranked first among new energy companies in the global market. Fourth place in the automotive industry.
The new energy vehicles of traditional automobile companies have regained recognition because consumers gradually realize that cars are products related to life safety after all, and traditional automobile companies have more advantages in safety; another reason is that the service life of cars is long In 10 years, after-sales service will be very important, and the strong after-sales service system established by traditional automobile companies is more trustworthy. Consumers do not want to be unable to find a 4S store after buying a car a few years later.
From the reality of the mobile phone industry and the automobile industry, we can see that shouting marketing slogans loudly has a certain use, but the effect is becoming less and less obvious. Consumers can follow the slogans for various reasons, but when it comes to taking out their wallets, they often give Different choices must be made, so market competition still depends on the competitiveness of one's own products. If the product is not competitive enough, everything will be in vain.