UI design patterns are proposed solutions to common user interface problems. When a solution is proven, it is used frequently and eventually evolves into a reusable design pattern.
Designers can choose to use corresponding website UI design patterns according to different website function types, thereby creating a consistent and efficient website UI interface.
This article recommends 8 common website UI design patterns.
late registration
Website UI design patterns are particularly common in e-commerce platforms. As the name suggests, this website UI design pattern means users can delay registration. The user is not registered until the actual checkout. The website UI design pattern can meet the needs of users who simply want to experience the website without formally registering.
This website UI design pattern makes it easier and faster for new users to browse the website and add their favorite items to the shopping cart, without hindering new users from experiencing the website because they have not created an account. When the user finally checks out, it means that the user has demand for the website and needs to create an account. This website UI design pattern can meet the needs of new users to a greater extent, has a sense of relaxation, and gives users a better experience.
Breadcrumbs
Breadcrumb Navigation, also known as path navigation, is a classic website UI design pattern in design and is suitable for most websites. Currently, breadcrumb navigation is popular among many websites. Website UI design patterns usually appear in websites that contain a large amount of content and information, such as e-commerce platforms, social-style magazines, and news journals. Most users have become accustomed to this navigation mode due to widespread and long-term usage.
This website UI design pattern can guide users to quickly understand the website architecture, help users always understand their position in the product structure, reduce the number of operations for users to jump to advanced pages, and provide users with a quick way. But not all websites are suitable for this model. For example, breadcrumb navigation is not a suitable choice for smaller sites, sites with fewer pages, or sites with a cross-structure.
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card layout
Card layout is another website UI design pattern that designers often use to display content. This mode is very flexible and can effectively solve the display problems of content of different forms and lengths. In other words, card layouts make the most of available space in web and mobile designs.
Card grid systems appear best when users are casually browsing the site rather than searching for something specific. Its characteristic is that the content and form of each card can be independent of each other without interference, and different cards can carry different content on the same page. Cards are independent and more informative than lists, visually grouping together digestible information and keeping it organized. This website UI design pattern is intuitive and charming, satisfying most users, and provides users with a clear visual hierarchy.
Tag navigation
Tabbed navigation, also known as tab navigation, is a form of high-frequency navigation that most users are accustomed to using. This website UI design pattern is very suitable for complex content that requires hierarchical classification to help users quickly find target information.
Tab navigation not only helps the page maintain visual balance, but also helps users locate it quickly. Tab navigation effectively solves the problem of organizing content in a flat structure, always showing the user's location to the user. The function entrance of this mode is intuitive and clear, with strong visibility. You can flexibly switch between pages with just a single click. The structure is clear and easy to understand, which can help users quickly locate their goals. Tab navigation and hierarchical navigation are also suitable for use, but do not work well in a tab system with a small number of categories.
Pagination and continuous scrolling
Pagination is a website UI design pattern that divides content into different pages, while continuous scrolling is a design pattern that allows users to browse large amounts of content by scrolling. Both of these website UI design patterns are generated by providing content for users.
On the one hand, we need to break the content into separate parts so that users can digest and understand the content more easily. At this point, paging mode comes into being, giving you full control over moving back and forth, including the previous and next pages, and jumping directly to the beginning or end of the content. Paging mode allows users to have more control over the interface, more accurately determine whether the target content exists, help users estimate the time required to find the target content, and give users an immersive experience.
Continuous scrolling mode has fewer usage scenarios and is more suitable for browsing and discovering content quickly.
Bottom navigation
Bottom navigation, also known as fat footer, is also a common design pattern. It is mainly used to meet the needs of users to bypass the main navigation system and directly enter product-specific pages.
This mode is typically used on websites where specific pages are visited more frequently than other pages, such as a FAQ page. The functionality is similar to adding shortcuts without worrying about the general hierarchy of the website.
floating window
Floating windows, also known as floating windows, are also very common in website UI design. For example, for online stores and blogs, the floating window website UI design pattern provides them with a great way to attract users’ attention. Designers use this pattern to draw users' attention to sales, important news, and other information that requires attention.
Floating windows are a website UI design pattern that deliberately interrupts users' browsing and attracts their attention. In addition, the floating window mode works extremely well, works extremely quickly, and creates little hindrance for users. Therefore, it makes sense that it is widely loved by designers.
Carousel
When using the carousel website UI design pattern, users can browse content by swiping and dragging left and right. Its power is that it allows users to see more options and focus all their attention on one of them. Carousels can intuitively present content to users, making the user experience very smooth. This also means that carousels can be a very persuasive way to reach users.
At the same time, due to its small footprint and large display content, the website UI design mode is easy to use. This is a highly visual method, but if the content that needs to be displayed is not visual, such as a written document, the carousel mode is not suitable.