If we surf the internet regularly, we've probably all heard of digital collections, and some of us are even obsessed with them. Some people may wonder why young people are so obsessed with this virtual thing. This needs to be analyzed from three aspects.
First of all, digital collections are a new thing, and young people are more receptive to new things and have the courage to be the first to try them out. Therefore, at the beginning of the development of digital collections, many young people bravely took the first step and then felt the joy brought by digital collections with satisfaction. Some people, when digital collections first appeared, took a cautious wait-and-see attitude until the first group of people reaped the benefits and some large platforms began to create digital collections. These people looked for the right time to enter digital collections. Even if we didn’t get into the digital collectibles market early enough to enjoy this great universe, it’s not too late to get in.
Second, digital collections are often associated with words like “limited” or “one-of-a-kind,” and many of them are sold in limited quantities around the world. The word "limited edition" is very tempting to consumers. Limited edition sneakers, limited edition bags, and limited edition accessories can all be sold at high prices. Limited edition digital products can also be sought after by many people.
Young people prefer "unique" items to "unique trends", so "limited edition" digital collection series are welcomed by many consumers. For example, NFT China, a popular domestic online trading platform, recently launched a limited edition of Aston Martin. 3K copies of this digital series were quickly sold out, fully reflecting people's love and pursuit of "limited editions". In addition to "limited edition", digital collections also capture another key word that contemporary young people cannot refuse, which is "blind box". When the concept of blind boxes first appeared, there were many blind boxes with figurines. Later, they gradually developed into blind boxes for clothes, blind boxes for cosmetics, blind boxes for perfumes, and even blind boxes for snacks, blind boxes for daily necessities, and blind boxes for electronic equipment... ... Until now, blind boxes have been connected to technology, there is a digital collection blind box. Consumers only know that they are purchasing a digital collection, but do not know what it is, which will bring a sense of tension and excitement to consumers.
Finally, it is not enough for digital collections to rely solely on their own excellence; they must also have the support of relevant departments. At present, the construction of my country's digital collection industry has been gradually standardized, and relevant national departments supervise the digital collection platform to ensure the safety and reliability of the platform. For example, NFT China, in order to ensure the safety of transactions, must always stay close to the regulatory system of relevant departments and fulfill the platform's own responsibilities.
To sum up, there are three reasons why digital collections are favored by consumers. One is the preferences and aesthetics of young people; the other is the uniqueness of digital collections themselves.