This article is reproduced from: http://www.seolhj.com/baidujj/244.html Author: Muzi seo
If you have ever been exposed to Baidu bidding network advertising,
have you often heard the words CPC, CPM, CPT, etc. at work, but
you don’t understand what they mean, what are the differences and connotations between them, what is next? Let me introduce these Internet advertising terms to you!
What does CPC mean?
Full English name: Cost Per Click; Cost Per Thousand Click-Through
Cost per click/cost per thousand people clicks is a type of pay-per-click advertising that charges based on the number of times the ad is clicked.
What does CPM mean?
Full English name: Cost Per Mille
is a type of paid display advertising. As long as the advertiser's advertising content is displayed, the advertiser will pay for it.
What does CPV mean?
Full English name: Cost Per Visit
display advertising, also known as rich media advertising, pay per impression, that is, it is charged according to the number of impressions on the advertising website. The website is charged once when it is opened, and it is charged according to thousands of IPs.
What does CPT mean?
Full English name: Cost Per Time
is a kind of advertising that is billed by time. Many domestic websites charge according to the fixed charging model of "how much does it cost per week".
What does CPA mean?
Full English name: Cost Per Action
. Cost per action is an advertising method that is priced based on the actual effect of advertising, that is, it is charged based on the response to a valid questionnaire or registration, without limiting the amount of advertising.
What does CPD mean?
Full English name: Cost Per Download
, which is billed according to the user's completion of APP downloads. It is more common in app stores, points walls, and traffic alliances.
What does CPI mean?
Full English name: Cost Per Install
. Cost per installation is billed according to the user's activation of the APP. There are relatively few channels settling under this model. It is usually only used as one of the indicators for advertisers to measure the effectiveness of advertising internally.
What does CPS mean?
Full English name: Cost Per Sales
uses the actual number of products sold to convert the amount of advertising. It is an advertisement that calculates advertising costs based on the actual number of products sold. This kind of advertising is more suitable for shopping, shopping guide, and website navigation websites. , requires precise traffic to bring about conversions.
What does CPR mean?
Full English name: Cost Per Response
, which is billed based on each response of the viewer. This kind of advertising billing fully reflects the characteristics of online advertising of "timely response, direct interaction, and accurate recording."
What does CPP mean?
Full English name: Cost Per Purchase
. In order to avoid the risk of advertising costs, advertisers only pay advertising site fees based on the number of sales after network users click on banner ads and conduct online transactions.
What does CPL mean?
Full English name: Cost Per Leads
charges based on the amount of potential customer lists collected, that is, each time a specific link is used to respond to inquiries or surveys, provide other information, register as a member, etc., the pre-agreed commission fee is paid to the affiliate member. The way. A common advertising model is to pay after successful registration. This is what we usually call lead registration, like "Asian Dating".
What does PFP mean?
Full English name: Pay For Performance
is a new business based on online market services. Compared with the company's traditional online advertising model, this new business has a higher return on investment.