China's automobile market is huge, and home ownership has become a standard feature. In addition, the high growth of new energy vehicles in recent years has further promoted the growth of the industry. The automotive aftermarket has also ushered in a series of changes. The customer service path before and after needs to be improved. How should merchants operate digitally?
Next, let’s take a look at how [Pan Ning Auto Maintenance Shop] solves the service pain points of auto maintenance shops , improves the path before and after customers enter the store, and refines operations to achieve high consumption and high stickiness of the customer base.
01
Car shop mini program improves online exposure
Car maintenance stores mainly serve customers in the same city. The three kilometers around the store are the main core group. Beyond the three kilometers, they need to be expanded in a certain way. There are many peers and fierce competition. Traditional store offline advertising, leaflet promotion and other methods are not effective and costly. Target customers.
In order to solve the dilemma of attracting customers through traditional offline promotion, Paning built a car maintenance shop applet through the Yuke online store system platform , accelerated online promotion and expanded the target range, and targeted car owners who fit the consumer profile through WeChat and Douyin. Reach, based on platform sharing, also cooperates with offline gyms, hotels and other places to post leaflets (built-in mini program code) to sink the market.
The mini program operation is more in line with the platform ecology, such as customer search, sharing, card display, etc., which can be quickly accessed. Paning embeds the mini program into the official account, and cooperates with message notifications, official account template message push, etc. to achieve a close connection between the two. Use their respective effects to build a private domain traffic pool, and coupons, reservations, product purchases, etc. can be converted in time.
In addition to these, Paning also often uses the functional system of Yuke.com, such as the national promotion function to encourage users to help promote stores and easily attract customers through promotion rewards, employee promotion, clear performance/data, and multi-person group fission to create private friends. , and so on to generate more responses from car owners.
When communicating with the Yuke.com specialist, the person in charge of Paning said: There are also many customers participating in the experience service. The low price itself attracts traffic, which naturally attracts many customers to come and experience it. In addition, our high-quality service guides customers to scan the QR code. After registering as a member of the program, many customers will spontaneously promote themselves to attract more private friends. By retaining the member information, we can reach out again in a variety of ways. In addition, with newbies’ gifts, coupons and other marketing methods, regardless of whether the customer attributes are accurate or not, most of them will Can be converted more than twice.
02
Membership system improves customer retention and repurchase
In terms of customer management, the car store membership system is used - member information is clearly presented, and labels and levels can be marked. Coupled with the SMS system to issue coupons and greet festivals, birthdays, etc., small discounts promote big business, and member savings are added The value and membership point system accelerates the withdrawal of funds and enhances customer stickiness.
The person in charge of Paning said that there are many services and products in the store, and customer consumption is unstable. In the past, customer sources, consumption frequency, sales channels, etc. were relatively confusing. Since the use of the car maintenance shop system, customer information has been entered into the file after registering as a member . You can check member rights, consumption amount, etc. at any time.
At the same time, the points mall function is used to place automobile derivatives or services in the points mall for users to redeem points, and points can be obtained through registration, login, consumption, etc., which further cultivates the habit of users to enter small programs for consumption, and closed-loop connections create continuity benefit.
03
Services&Products&Reservations&Backend Management
For car maintenance shops, many service management and reservations are also very important. Paning uses the service reservation applet of the Yuke store system to display all services in multiple specifications, and has set up WeChat payment, card payment, membership balance, etc. Payment method, set reservation items by category and introduction of each service; users enter the member terminal applet to select services (time, staff, etc.), fill in the information and pay, and the reservation is successful. At the same time, a message is sent to notify both parties, and the merchant can view the complete version on the backend. Prepare order information and assign staff or employees to grab orders, etc.
Some services will also set up long-term service plans, which will automatically notify car owners and stores to prepare. Members can also view reservation content, points, balances and other information on the member terminal.
Related products will also be sold in the Paning Car Wash Shop mini program. Multiple delivery methods can increase revenue. There are also different card item settings. Service/product incoming and outgoing data are clearly presented, and order/operation data can be clearly viewed.
Different from traditional store operations, it is difficult to perfect everything from traffic conversion, repurchase retention to fission communication. Through the car maintenance store applet, we can undertake the online platform traffic and efficient spontaneous expansion, reduce the customer churn rate, and quickly increase the repurchase rate, with the help of tools Reduce human and material expenditures and empower customers to make online reservations and purchases conveniently.
Build a membership system, the private domain system continues to bring value, all information is clearly presented, employees' performance can be clearly viewed, customers can be reached to cultivate their consumption habits, and multiple ready-made mini program templates can be quickly built and launched.
Through the Yuke store system, we help car maintenance shops solve offline problems and quickly acquire online capabilities.