The main goal of online development of fruit shops is to sell goods. With the development of e-commerce economy, traditional offline stores are facing many difficulties. Some online merchants will choose to enter e-commerce platforms and takeout platforms. However, while harvesting traffic, there are also High traffic fees, commissions and other costs make it difficult to promote externally and open up internal processes, which is relatively restrictive.
Nowadays, the private sector is booming, and many brand merchants choose to use their own mini programs to promote and promote through multiple channels, acquire customers, convert them, and complete delivery, retention, and repurchase.
So what effects can be achieved by building a fruit shop mall applet through the Yuke platform ?
1. Product display and sales
Different from traditional WeChat communities that publish a large number of pictures and texts, all product modules can be presented in a classified manner through the mall, including specifications, prices, introductions, delivery methods, etc., which can be displayed directly. Customers can enter the mini program to find the products they need and place orders for shopping. , and you can check orders, delivery logistics, etc. in the personal center.
Merchants manage goods loading in various ways in the background, order messages notify quick stocking/delivery, and business data is clearly visible.
Regarding the delivery of fresh fruits and vegetables: express delivery, intra-city delivery, both merchants and customers can see the logistics/delivery information, and in-store pickup to meet the shopping needs of customers in different scenarios and the needs of merchants to expand their business.
Various settings in the backend make delivery easy and enhance the overall customer experience.
2. Member management
Fresh fruit products have high repurchase attributes and brand promotion effects. Since there are many peers in the market and competition is fierce, it is not only necessary to attract customers, but also to retain customers and continuously explore their value.
After the customer registers as a member in the mini program, the merchant can view all the member's information and set up other membership system functions in the mall backend, including member junior high school, membership points, membership tags, membership cards, etc. The settings are easy and reflected in the mini program, allowing customers to freely participate.
3. Product distribution
The platform's operating functions of distributors, promoters and fruit community leaders allow merchants' products to quickly gain promotion and business revenue through other people's private domains. Merchants can recruit multiple promoters/community personnel to freely share products and earn commissions .
The merchant manages all personnel in the background, including application information, cash withdrawal management, promotional materials, UI lighting effect data, etc., so that every revenue can be traced.
4. Product marketing
The use of marketing can increase the sales rate of fruit products, and it can also play a role in attracting conversions, promoting repurchase and retention, etc., such as coupons, newcomer gifts, combo packages, group bargaining, live broadcasts, short video shopping guides, points malls, etc. These are commonly used functions with higher effects.
The backend of the mall is set up, and customers can participate and view it in the mini program to continuously increase business revenue, including sharing and promoting marketing in private communities, and the effect is also very good.
5. Multi-merchant system
You can invite peers or other merchants to open stores in the mall, and sub-merchants can independently manage the delivery, delivery, cash withdrawal, promotion, etc. in the backend;
The mall administrator manages merchant entry information, store display, star rating, cash withdrawal application, product review, etc. in the backend, checks all merchants and coordinates management, which enhances the competitiveness of the mall market, allowing more customers to shop in the mini program, and merchants also You can get more benefits, such as commission on withdrawals, etc.
Of course, there are more ways to play in the mall. The ready-made fresh fruit delivery mall applet template can reduce the difficulty of merchant establishment, save manpower and material costs, quickly load goods, set up a store, and achieve business growth through online sales.
Let’s build a fruit shop applet mall through the platform now.
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