With the advent of the 5G commercial era, the rapid development of mobile Internet, cloud computing and big data technology has bred and produced various new service models and applications. Dataization and intelligence run through all aspects of social life, such as taxi , takeout, express delivery and other location-based services. On the one hand, these services and applications collect relevant information of users, on the other hand, they provide users with precise and personalized services, which bring great convenience to people's lives.
However, the collected information often contains a large amount of sensitive information including medical history, income, identity, interests, and location. The sharing, collection, release, analysis, and utilization of such information will directly or indirectly leak user privacy. Bringing great threats and troubles to users.
In this context, data protection technology is considered to be one of the best tools to solve user privacy issues, and even many companies have enabled SSL certificates to protect privacy, so what role can SSL certificates play in data protection?
1. Protect data privacy
When a website uses the HTTP protocol, all behaviors of users accessing the website through a browser are in clear text, and it is easy for a third party to spy on or tamper with the content of the website. If the website visited by the user has deployed an SSL certificate, it means that the communication content between the client and the server has been encrypted, and it is even more difficult for a third party to snoop or tamper with it. Therefore, HTTPS encryption strengthens the barriers of privacy protection.
2. Distinguish phishing websites
When a website uses HTTP, its users can easily enter a phishing website directly and have their information stolen. However, when an SSL certificate is installed on a website, the identity has been authenticated when the SSL certificate is deployed, so that phishing websites and official websites can be effectively distinguished. It can also display the website's authentication information to users through the browser, allowing users to easily identify the website's true identity and preventing users from accessing phishing websites.
3. Ensure data integrity
After deploying the SSL certificate, HTTPS is a network protocol constructed by the SSL+HTTP protocol that can perform encrypted transmission and identity authentication. It is safer than the HTTP protocol, preventing data from being stolen or changed during transmission, and ensuring data integrity.
4. Avoid man-in-the-middle attacks
HTTPS is the most secure solution to protect network security. Although it is not absolutely secure, after being encrypted by the SSL layer, it avoids man-in-the-middle attacks to the greatest extent due to cumbersome decryption engineering.
5. Improve SEO ranking
HTTPS also plays a huge role in SEO inclusion ranking. HTTPS will not only not affect inclusion, but also achieve better SEO inclusion ranking. For example, Google, Baidu, etc. will give higher rankings to websites that install SSL certificates. It can be seen that regardless of whether they rely on network security, HTTPS is very important for enterprises, and the popularity of HTTPS has become a general trend.
In fact, the biggest advantage of SSL certification for HTTPS websites is data security, which can avoid the risk of information leakage and reduce the probability of the website being hijacked. At the same time, after the SSL certificate is enabled, the status of the certificate will be checked in real time, and by displaying the security lock, green address bar, certificate information, etc. on the browser, the website identity authentication information will be displayed to the user to gain user trust.