As one of the most famous mobile phone communication companies in my country, Huawei once became the most popular mobile phone brand in China with its unparalleled innovative design and reliable and practical user experience. In addition, the sales volume of Huawei mobile phones in overseas markets is not far behind. Not only are the quality excellent, Huawei mobile phones even outperform Apple in terms of communication stability and reliability. However, due to well-known reasons, Huawei is subject to many restrictions from the United States and other Western countries. Many hardware and software products are no longer compatible with Huawei mobile phones. For this reason, Huawei has specially developed its own Hongmeng operating system. Once launched, It is widely praised by consumers.
It has to be said that it is a risky move for Huawei to avoid potential risks and abandon the Android system to promote its own Hongmeng operating system. After all, Google Android and Apple IOS are divided into two worlds, which have already formed the basic market structure of mobile phone operating systems today. It is not easy for Huawei to break the existing market balance by itself. Sure enough, Starlight paid off. Huawei’s strong user base and consumer stickiness, as well as its strong technical strength, allowed Hongmeng OS to quickly build its own application ecosystem and become the world’s third largest mobile terminal operating system. , it is worth mentioning that this is also the first widely used terminal operating system in China.
From the internal Internet of Things system to the terminal operating system introduced to the market, Hongmeng system has become an upstart in the field of electronic terminals overnight. The name "Hongmeng" first came from the Chinese classic "Zhuangzi", which means creating the vitality of the world and renewing forever. Huawei's ardent hope for this self-developed operating system can be seen from this. However, as Huawei's Hongmeng system completely deleted all Google's underlying code and successfully upgraded to version 4.0, Huawei Group broke bad news. Huawei's Hongmeng trademark has been pre-registered, and in subsequent legal proceedings, Huawei Also lost. This will inevitably surprise the majority of netizens and people who care about the Hongmeng system. Is Huawei Hongmeng really going to change its name?
The "Hongmeng" trademark has been preemptively registered . There is no doubt that the Huawei Hongmeng operating system is definitely a proper Huawei self-developed product. With the compatibility that Android and IOS do not have, Huawei Hongmeng operating system can stand out among many smart device systems, and it really fits the current development trend of the Internet of Things "Internet of Everything". It is the outstanding advantages of the Hongmeng system that also gave Huawei, which had not yet commercialized it at that time, full confidence. Therefore, in 2019, Huawei Technologies Co., Ltd. began to widely register various trademarks related to the Hongmeng system. However, when Huawei submitted the trademark application to the Intellectual Property Office, their request was unexpectedly rejected.
The reason is simple. Two other companies have already registered the trademark "Hongmeng" first. In order to protect intellectual property rights and maintain a standardized market order, the industry and commerce department had to reject Huawei's registration application. The companies that previously registered the "Hongmeng" trademark were Beijing Coast Hongmeng Standard Material Technology Co., Ltd. and Hebei Hongmeng Advertising Development Co., Ltd. Because the business scope of the two companies is different, both companies can use the Hongmeng trademark. However, the business scope of Beijing Coast Hongmeng Standard Material Technology Co., Ltd. overlaps with that of Huawei to a certain extent, so Huawei's application for registration was rejected. In fact, this is beyond reproach. After all, the word "Hongmeng" comes from a traditional Chinese book and has such a good meaning. It is also a very normal business practice for everyone to come up with a good name and register a trademark. However, for Huawei, if the operating system developed by itself does not have a suitable trademark, its influence in the market will be greatly reduced. You know, before Ren Zhengfei named the company "Huawei", he always disliked the use of a closed accent. If the brand hadn't started to fight, he might really have changed Huawei's name. Therefore, Huawei is very concerned about the brand. For this reason, it even took the State Intellectual Property Office to court, hoping to obtain the right to use the Hongmeng trademark. In addition, if you search the official account Linux, you should learn how to reply "Linux" in the background and get a surprise gift package.
In order to obtain the right to use the trademark, Huawei's appeal failed. Since 2020, Huawei has been appealing through judicial procedures for the right to use the "Hongmeng" trademark. For Huawei, it means a lot. Huawei stated that if the name of the Hongmeng system is changed due to the restrictions on the use of trademarks, it will inevitably affect Huawei's recognition among consumers, and even affect Huawei's corporate image. Obviously, Huawei's statement is a bit far-fetched and untenable in the judicial process. Of course, Huawei also pointed out that the two companies that have registered the "Hongmeng" trademark have not used the relevant trademark for three consecutive years. Therefore, Huawei's self-developed operating system uses the name "Hongmeng". The effect of confusing the masses.
However, despite the fact that Huawei's "Hongmeng" trademark has a fundamental visual difference from the previous trademark application, and the reasons given by Huawei are reasonable, the State Intellectual Property Office still believes that Huawei's lawsuit lacks legal basis, so it still rejects it. Huawei lawsuit. Therefore, Huawei ultimately failed to register the "Hongmeng" trademark. Because the "Hongmeng" trademark has not been obtained, Huawei's Hongmeng system may have to change its name and register a new trademark to reshape its brand influence. Obviously, this is very unfriendly to Huawei. After all, Huawei has made a lot of publicity and promotion efforts for the Hongmeng system before. Once the name is changed, these efforts will be in vain. However, things are not without room for change. If Huawei may acquire the company that previously registered the trademark through commercial operations, or let the registered company transfer the "Hongmeng" trademark to Huawei, the Hongmeng system does not need to be renamed. After all, with Huawei's size and influence, it is not difficult to achieve these two things. After all, the Hongmeng system is already well-known, and with Huawei's style of doing things, there is a high probability that it will not be forced to change its name because of trademark issues.
Although the current trademark squatting has brought a lot of trouble to Huawei, it is relatively feasible for Huawei to change the system name or obtain the "Hongmeng" trademark through acquisition or transfer. As far as Huawei is concerned, this trivial matter does not make any waves at all. After all, wherever Huawei's strength and technology lie, no matter the name changes, Huawei's core is always the same as before.
