How to improve the WeChat search ranking of Mini Programs? AdSet takes you to understand the five key elements that affect the search ranking of Mini Programs:
Key Factor One: Recently Used
Among the sorting rules of applets, there is one that is the most overbearing and also the first priority-used. As long as the user has used this applet, the next time the user searches, as long as the name of the used applet contains the keyword the user searches for, the applet will definitely be ranked first.
Therefore, when promoting your own small programs, you must make full use of this point:
•Associate the mini program on the introduction page of the official account;
• Access the applet in the custom menu of the official account;
•Insert applets in push pictures and texts;
• Print small program codes on offline materials to guide users to use the small program;
• Fan groups and WeChat groups push mini programs;
• Encourage users to share the Mini Program with friends, WeChat groups, Moments, etc.
As long as the user has used your applet, your applet will be ranked higher when the user searches for the applet!
The second factor that affects the search ranking of mini programs: keywords
Mini Programs can set 10 keywords, and WeChat estimates the services provided by the Mini Program based on these 10 keywords, and recommends the most matching Mini Programs for users. Fill in the 10 keywords when submitting the Mini Program code to WeChat for review. Be sure to use up all 10 keywords, and fill in the most frequently searched words by users!
Three Factors Affecting Mini Program Search Ranking: Mini Program Introduction
The function introduction of the mini program cannot be ignored. In order to match the mini program service with the user to the greatest extent, WeChat will recommend the mini program to the user according to the matching degree of the function introduction of the mini program. Regardless of the name factor, WeChat gives priority to recommending the mini-programs with the highest matching degree between function introduction and user search. Therefore, the 120-word mini program function introduction should be used well.
Four Factors Affecting Mini Program Search Ranking: Launch Time
There is a principle in the ranking of applets called "first-mover advantage". The earlier the applet is launched, the higher the ranking. Therefore, in any case, register for the Mini Program as soon as possible. For mini programs that have already been used, WeChat is recommended first.
Five Factors Affecting Mini Program Search Ranking: Mini Program Quality
WeChat will rank the mini-programs based on the quality of their content, and the better the quality of the development, the higher the ranking of the mini-programs will be.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!