Nowadays, CRM system is the preferred tool for enterprises to achieve digital transformation and increase sales revenue. But there are many CRM brands on the market, each with its own characteristics and advantages, how should enterprises choose? Next, let's compare the mainstream CRM systems and talk about which CRM products are better ?
What are the mainstream CRMs:
1、Salesforce
Salesforce is the founder of the online CRM system and is the global leader in CRM solutions for customer needs. Its product functions cover sales, marketing, service, partner management, etc., and it has a PaaS platform that supports custom functions, standard or custom reports and analysis, and expansion possibilities. It is worth mentioning that Salesforce will dissolve the China region in 2022, and will hand over the business in mainland China and Hong Kong, China to Alibaba Cloud for sales.
2、Zoho CRM
Launched in 2005, Zoho CRM has more than 250,000 corporate users worldwide, covering more than 180 countries and regions around the world. The advantage of Zoho CRM is that it has very comprehensive functions. In addition to basic customer management, sales management, marketing and other modules, it also provides practical functions such as AI artificial intelligence, BI data analysis, performance management, and sales activity management. Zoho CRM can not only be deeply integrated with nearly 50 Zoho applications, but also supports seamless integration with common tools such as WeChat, DingTalk, and Office 365. With Zoho CRM, you can customize fields, forms, and function modules, and even modify the UI interface to create a CRM system that is unique to your company and better meet your needs.
3、SAP
SAP is an established software giant and a leader in the global business software market. SAP provides a CRM solution covering the three modules of marketing, sales and service. The market module includes potential customer management, analysis and database, market forecast, etc., which can help enterprises better retain the most valuable customers. Although SAP has very powerful functions, its cost is too high for small and medium-sized enterprises to afford.
4、Microsoft Dynamics
Microsoft Dynamics is a product of the software giant Microsoft entering the CRM field. It has also been recognized by users abroad, but it has just started in China. Microsoft Dynamics CRM integrates contact management, schedule management and e-mail functions including Microsoft Outlook, and at the same time integrates with Access database software, which greatly promotes its acceptance by enterprise users.
Which CRM is better?
Among the above CRM systems, it is recommended that you use Zoho CRM. Below I will explain the advantages of Zoho CRM from three aspects: ease of use, price and service:
1. Ease of use
Zoho CRM is a SaaS cloud CRM customer management system that does not need to be deployed locally and can be used only by connecting to the network. It is easy to operate, has a friendly interface, and supports multi-language and multi-currency, even if your employees and business are overseas, it is still easy to use. You can also customize modules, fields, and processes according to your own needs, and you can also use developer tools and APIs to integrate with other applications.
2. Price
Compared with the other products mentioned above, the price of Zoho CRM can be described as quite conscientious - the product pricing is only one-third of the same echelon products, and the highest version is even only one-sixth. This is because Zoho adheres to the concept of no financing and no listing, does not engage in large-scale and high-cost marketing, does not pass on costs to customers, and focuses on products and services that benefit consumers.
3. Service
Zoho has a R&D team of more than 10,000 people to ensure the stable operation and continuous upgrade iteration of Zoho CRM. Enterprises can enjoy the latest and best products and functions without any operation and maintenance. Zoho CRM has also set up a professional technical support team in China to solve problems in use for users. Users can obtain help through online consultation, 400 telephone calls, training courses, etc.