1. Why determine the characteristics of paying customers?
First of all, what is the marketing strategy? Marketing strategy, that is, strategy, is the specific method and steps taken to achieve the long-term goal of the main traffic side.
For example, the success of a website is inseparable from the acquisition of website traffic and the establishment of user trust. In addition to Google SEO to obtain traffic, website design is also a crucial part. Only by creating trust in users through design can users be encouraged to register, use and pay for your products. In addition, email marketing is also a way to generate trust from users. Through email communication, the product can be connected and established with users.
So how do you determine the right traffic channel for you? three steps
Step 1: Find a niche competitor
Competitors are the products or services that are most similar to yours, with prices, products, and services similar to yours.
There are many ways to find competing products, such as finding your competitors through core search terms, or using tools such as ahrefs and similarweb to find similar websites.
List the top competing websites as shown in the figure
Step Two: Analyze Your Competitor’s Traffic Channels
When analyzing competitors' traffic channels, it is necessary to count and sort the traffic channels of each competing website.
You can use the functions provided by similarweb for statistics, as shown in the figure below.
Step 3: Choose the right traffic channel for you
Choose the appropriate traffic channel according to the matching between your own capabilities and the Top traffic channels.
In the cold start stage, it is necessary to comprehensively consider its own capabilities and traffic channels to find the most suitable matching solution.
In the stable stage, the most suitable top channels should be selected to obtain more users.
original
https://bysocket.com/saas-digital-marketing-channel/
Source: Official account "Programmer Mason" Blog: https://bysocket.com/
The content covers research and knowledge sharing related to Java back-end technology, Spring Boot, Spring Cloud, microservice architecture, operation and maintenance development, system monitoring, etc.