Data intelligence industry innovation service media
——Focus on digital intelligence and change business
If you ask what is the biggest feature of Netease, the answer may be "stable". Since its establishment 25 years ago, NetEase, which has repeatedly launched explosive models, seems to be calm and even a bit Buddhist. The root cause is that it has formed a mature growth model by emphasizing innovation and user reputation over the years. The highly data-based native Internet gene gives it the confidence to move forward steadily without fear of market competition.
NetEase, which is famous for mailboxes, music, and games, actually has a long-term layout in the B-end market. The main body of this business is NetEase Shufan. It has three major product lines: cloud native, big data, and artificial intelligence. It has helped more than 300 companies in more than ten industries including finance, manufacturing, energy, and medical care to carry out digital practice.
Build a digital asset center, empower yourself first, and then empower others
Looking at the entire Internet industry, many companies are performing a similar story: chasing the trend and making a quick start, the roller coaster is like rapid expansion, repeated adjustments, and rapid contraction, and the gains and losses are hard to describe. However, NetEase has gone very steadily in all businesses and has not experienced too much pain. This is inseparable from Netease's consistent insight into user needs. According to Wang Yuan, vice president of NetEase, executive director of NetEase Hangzhou Research Institute, and general manager of NetEase Shufan, NetEase is very patient in cultivating new businesses. The platform has grown over the years. The growth of Netease Shufan also experienced a similar process.
As online and digitalization are increasingly valued by various industries, as early as 2015, NetEase launched cloud services such as NetEase Yunxin. In 2016, it established NetEase Cloud, which is positioned as a "scenario-based cloud service". , NetEase Cloud changed its name to today's NetEase Shufan, and continued to optimize iterations. With the accumulation of enterprise service experience, Netease Shufan has become more and more aware of the needs of enterprise users for the accumulation of digital capabilities, and defines "digital assets" as the core indicator for measuring the value of enterprise digital transformation, focusing on software, data, and wisdom. The big digital asset segment has created a leading digital productivity model and technical solutions to help enterprises accumulate digital assets and implement digital transformation.
NetEase is the cradle where the concept and model of digital assets first grew. Netease's data asset center first landed in the Netease cloud music business, and then replicated to more business sectors, and began to provide external services after verification and maturity. Wang Yuan said that the establishment of a data asset center does not mean that all assets must be concentrated in one center, but that it needs to be built in layers and share data based on the commonality of the business. Taking NetEase as an example, he said, "There are dominant data platforms and data assets at the group level, and each subsidiary or business unit (BU) has its own data asset center. It is a concept of multiple centers and multiple centers."
Wang Yuan summed up the key to sharing data: there must be corporate strategy promotion, compliance, security and privacy protection, and a benefit distribution mechanism so that all parties who share data will be rewarded. "For example, in Netease, the content of music can be displayed on the media or knowledge highway, so as to realize multi-channel application, combined with the sharing mechanism, it can also generate corresponding benefits."
Long-term planning and implementation are the key to building digital assets
If an enterprise wants to build digital assets, it cannot just take a formality, or only do part of the immediate work.
One of the most common problems faced by enterprises in the process of digital transformation is the lack of long-term planning, which is easy to be led by the nose by the heat of the market. Many innovative technologies are introduced in the early stage, but it is difficult to form a closed loop, which easily leads to duplication of work and waste of resources. There are situations where digital assets are full of loopholes and cannot really play a role. Wang Yuan repeatedly emphasized: "All digital actions of an enterprise need to build corresponding digital assets, and in the process, it is necessary to make full use of the existing digital assets of the enterprise."
Netease Shufan once built a data governance system for Northeast Securities from 0 to 1. After sorting out the organizational structure and business processes, it integrated metadata management, data standards, data security and other capabilities into the data development process to help Northeast Securities successfully complete the high-level management system. The construction of quality data assets realizes the capitalization, value and intelligence of data. Jin Ye, general manager of NetEase Shufan Enterprise Business Center, emphasized, "The delivery process of all our projects is standardized, and anyone can implement it smoothly step by step. What we pursue is to use as many systems and platforms as possible to carry the needs of each team. output, rather than falling on the document."
In practice, in order to continuously improve the ability to solve problems, Shufan combines macro market research insights with a large number of micro information from front-line sales and pre-sales personnel feedback, finds the biggest combination point between the two, and screens the industry accordingly. Focus on exerting force. Taking the financial industry as an example, companies such as securities and banks have accumulated a large amount of user data and transaction data, and their digital maturity is relatively high, which makes it easier to form data assets, and once formed, it is easier to rely on convenient services and more valuable data content Engage users. In addition to Northeast Securities, Shufan has also served Huatai Securities, Industrial Bank, etc. Another example is the pharmaceutical industry, which has accelerated the process of digital transformation due to the impact of the epidemic. In fact, they generally have huge and high-value data that can be converted into assets. So far, Shufan has served Jiminxin, Kyushu, and Dean Diagnostics. and many other pharmaceutical companies.
Compared with many giants, Shufan is a low-key existence that is often overlooked. However, relying on NetEase's accumulation of Internet technology for more than 20 years, its strength should not be underestimated. A series of basic software products and technical solutions launched by Netease Shufan have been verified by customers in various industries in terms of technological advancement, performance superiority, product maturity, safety and reliability. Today, Shufan focuses on the six major directions of finance, manufacturing, distribution, medical care, energy, and government and enterprise, helping enterprises implement digital transformation. Jin Ye concluded that this is the result of the joint choice and promotion of the market, customers and Netease Shufan.
Make parts instead of complete vehicles: Adhere to the concept of openness and build the market with partners
Netease Shufan has a very clear understanding of its own positioning, so it does not do specific applications for certain industries, but for the production, operation and management of software and data, providing general technologies and supporting different industries across industries. Application scenarios. In Wang Yuan's words, "We prefer to make parts rather than complete vehicles, because no company can provide all the services of enterprise digital transformation."
Jinye took financial customers as an example, "Financial customers are very sensitive to security. Many top bank or brokerage customers often have 3-5 years for each system iteration. It is impossible for us to help customers do such a large For the migration and iteration of the underlying system business on a large scale, what we can do is to help customers provide parts and components, and slowly connect some points in the process to form a specific idea and a specific style of play. This is easier to be accepted by the market and customers. "
Netease Shufan always adheres to the needs of enterprise transformation and takes "openness, open source, and cross-cloud" as its technical concept to continuously optimize and upgrade its business and strategy, including cooperation with other manufacturers to jointly promote digital technology and segmented businesses Deep fusion of scenes. For example, in terms of the industrial Internet, Netease Shufan has joined hands with Shugen Internet; at the underlying infrastructure level, it has cooperated with Alibaba Cloud, Kingsoft Cloud, AWS, Microsoft Cloud, etc. Wang Yuan concluded: "What we advocate is that from the application to the middle layer, to the underlying infrastructure, we should cooperate with corresponding external manufacturers and partners to jointly create an ecology of comprehensive service functions for customers."
The business of Netease Shufan itself has been evolving and changing. In 2020, NetEase Shufan launched four business lines, Qingzhou, Youshu, Yice, and Yizhi, and concentrated its efforts. Later, Yice was integrated into Qingzhou system as a production testing tool, forming three main business lines. Wang Yuan recalled that two years ago, Qingzhou’s capabilities were still low-level, with only the cloud-native base part. In the past two years, the production, operation, and low-code development of software assets have also achieved in-depth precipitation and external output. Data is also evolving rapidly. Two years ago, the capabilities were more focused on data technology and some data applications. At this stage, it has been supplemented in data assets and data operations.
Software, data, and wisdom: enhance product strength and create the future with customers
Today's Shufan is firmly evolving around the three roads of software, data and wisdom. Software, data, and intelligence correspond to the three major business lines of cloud native, big data, and artificial intelligence, and continue to evolve and grow under the guidance of the three productivity models. Each of these three productivity models incorporates the most mainstream technologies and thinking in the current industry.
Netease Shufan's ability to help users sort out and build data assets is inseparable from the strong technical support and global thinking behind it. The differentiated competitiveness of Netease Shufan is mainly reflected in two aspects:
First, the technology stack is relatively thick, the product strength is strong, and open source and openness are emphasized.
Taking the field of big data as an example, most manufacturers have relatively single products, while Shufan can provide a full-link data productivity platform, and can deeply integrate and collaborate BI and middle platform. For example, Shufan customers can directly see the index caliber of the data platform in BI, and at the same time open up the task output of the data platform, so that BI can automatically refresh the cache according to the data. In addition, the data lineage of the whole link can also help customers more Manage data assets well. For another example, the open source project of the Arctic streaming lake warehouse service released by Netease Shufan this year is very compatible. Users can integrate it into their own platforms, allowing the data center system to seamlessly expand to real-time scenarios, and realize the integration of lake warehouses. The real landing of the structure.
It is worth mentioning that Netease Shufan has also contributed to the localization of basic software. For example, the big data basic platform NDH launched this year has begun to run smoothly with other original software in many enterprises. Qingzhou cloud-native platform is also widely adapted to domestic operating systems such as Kirin, as well as domestic hardware, which provides great convenience for enterprises to run various business scenarios.
Second, the ability to modularize software, data, and intelligence is relatively high.
Shufan's products cover the upper, middle, and lower levels, and at the same time, they can be split in terms of architecture design. Customers can use a complete platform, or just one or two of them, which is highly flexible. And it can be well connected with the products of cloud manufacturers and Xinchuang manufacturers, as well as the base storage of data processing.
For the future, in order to better improve service capabilities and help customers solve problems, Netease Shufan released an ecological plan called "Yangfan Project", which combined with the status quo of business development, defined three types of partners: solution partners, technology Service partners and channel resource partners cover more comprehensive ecological capabilities, and plan to work with partners to create more than 100 industry case benchmarks.
Text: Qingmang / Data Ape
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