As a life sharing platform, Xiaohongshu often gets some negative notes. More users' browsing, likes, favorites, and comments will make the note more popular and the note search ranking will be higher. If the brand does not properly handle the negative public opinion, it may affect the company's brand reputation and lead to the loss of users.
The public opinion of Xiaohongshu must be analyzed according to the specific situation, and a suitable solution should be found. Today, Kyushu Business Federation will share with you three ways to solve the negative public opinion of Xiaohongshu!
1. Xiaohongshu’s official complaint
If you encounter false negative information, first choose to protect your legitimate rights and interests through official reporting. The first step is to select the corresponding report type, and the second step is to point out the details of the illegal content of the note, and then wait for the official review and processing of Xiaohongshu. Generally, the negative side can be dealt with if the information is complete.
2. Xiaohongshu positive note suppression
Resolving public opinion through positive suppression is a routine operation. The first step is to publish a large number of positive notes through the Xiaohongshu expert account, and the second step is to optimize the positive notes to the top of the search ranking. This method is suitable for a large area of public opinion. It can suppress the negative side of the enterprise and at the same time help the enterprise to promote its image from the side. This method is time-consuming, and a professional public opinion optimization company can be hired to do it for it.
3. Negative public opinion sinks to the bottom
If the negative notes of Xiaohongshu are too high, you can reduce the weight of the notes to make the notes sink to the bottom, so that when users search for keywords, the notes will not appear in the front row of the search results, reducing the exposure of notes and public opinion risk of expansion. If you need to deal with the negative public opinion of Xiaohongshu, you can find Sichuan Jiuzhou Yinglian or consult our technical gulan_shan to prevent stepping on the pit.