App retention is critical to user growth. Even if the acquisition strategy is successful, if the app cannot retain users, it will be difficult for it to succeed. So it is very necessary to do a good job in user retention.
A high retention rate indicates that users use the app frequently and have a very good experience, and that the app is useful to them. A low retention rate indicates that users don't need the app and don't want to open it again. If the app has a low retention rate, product and marketing teams need to
How to improve user retention?
1. Bind users through the functions of sign-in and supplementary sign-in
Daily sign-in by users can effectively increase user activity:
When you click to sign in, the rewarded video is pulled. After watching the rewarded video advertisement, the user can get some in-app rewards (points, gold coins, gold beans, etc.), and the rewards can be distributed according to the APP ecology. Just pay attention to the conversion ratio.
Added sign-up function;
When the user clicks on the supplementary sign, the rewarded video is also called, which not only increases the amount of advertisement display, but also makes users rely on the rewarded video, increasing the stickiness between the user and the APP.
Optimizations will be made in subsequent product updates.
2. Create a smooth hands-on experience
It is necessary to consider the scene when the user opens the App for the first time: Can the interactive interface meet the user's psychological expectations? Does the operation process conform to the user's usage habits? In particular, the registration and login steps after downloading should be simple. If the app displays a lot of content and the operation is more complicated, you can consider providing a clear tutorial at the beginning to guide users to experience the usage process without barriers.
3. Regularly communicate with users and pay attention to user feedback
Offline communication and after-sales from time to time are not to be underestimated.
For APP members or team leaders, conduct offline communication from time to time. Only by letting customers know the planning and current development of the project APP can users feel more at ease.
For most users, good service quality represents professionalism. Especially in the era of mobile Internet marketing where APP competition is fierce. In terms of APP functions, it is best to have a window for direct communication between users and customer service, so as to solve problems in a timely and effective manner and ensure that users will not be lost easily. ,
4. Continuous monitoring, testing, and iteration
Iterating App functions and optimizing promotion strategies based on user feedback is a good start. A high retention rate is inseparable from multiple iterations in the later period. The newly launched product page optimization function of the App Store can use A/B test to monitor the acquisition efficiency of different product descriptions. You can try to involve both the product design team and the marketing promotion team, and use this function to actively monitor the efficiency of App conversion and retention.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!