In May, at the just-concluded Douyin E-commerce Ecological Conference, Wei Wenwen, president of Douyin E-commerce, disclosed that the GMV of the platform has increased by more than 80% in the past year. Among them, the mall GMV increased by 277% year-on-year, the e-commerce search GMV increased by 159% year-on-year, and the shelf scene GMV accounted for more than 30% of the platform GMV. In the past year, Douyin’s e-commerce live streaming has averaged over 2.9 billion views per day, e-commerce intention searches have exceeded 400 million per day, and the platform has sold over 30 billion items throughout the year.
At the same time, more than 180,000 growing new merchants have an annual revenue exceeding one million. Quanyu interest e-commerce has demonstrated great value, but Douyin e-commerce is still in the early stage of "Quanyu". The boundary of Quanyu interest e-commerce is very large. In the future, "Quanyu" will be an overall ecology, covering all kinds of traffic, and fully satisfying various transaction needs of users. The continuous development of global interest e-commerce has brought more new opportunities and new challenges. On this occasion, Douyin e-commerce industry belt service providers continue to recruit!
Industry belt service providers play an important role in the Douyin e-commerce ecosystem, providing merchants with localized settlement, cultivation, logistics, customer service and operation services, and helping merchants grow rapidly in the Douyin e-commerce ecosystem.
In order to promote the business development of the Douyin e-commerce industry, we sincerely invite high-quality service providers from all over the country who have multiple capabilities such as supply chain, investment promotion, and marketing, and can provide multiple services such as Qianchuan streaming/training/on behalf of operation/live broadcast incubation to join , to help the industry bring businesses to quickly get started and develop at a high speed in the Douyin e-commerce ecosystem! In the future, multiple rights and interests such as platform certification, policy incentives, and platform training will be opened to support settled service providers.
There are people, goods, and space:
Trendy brands "global co-ignition" in Douyin e-commerce
"In Douyin e-commerce, the GMV of trendy brands has achieved a year-on-year growth of 325% in the past year. This figure is ahead of the apparel and e-commerce market. 46 brands have exceeded 100 million, 24 brands have exceeded 50 million, thousands of There are 65 10,000-level brands.” At the Sneaker Con event, Zhang Xinyang, Operation Director of Douyin’s e-commerce clothing industry, shared the development of Douyin’s e-commerce trendy brands in the past year.
"Our vision is to make Douyin e-commerce the 'birthplace of trends'. This year, Douyin may become the number one trend track in terms of transaction scale," Zhang Xinyang said. The reason why Douyin e-commerce is confident To do a good job in trending is to have three core factors, namely, people, goods, and space.
Douyin industry belt service providers need to provide the following information:
1. Provide screenshots of the background flow of 3 Douyin stores of corresponding categories
1. Stores of the corresponding category
2. The flow of three months this year will be fine, and the demand will increase trend. It is best to increase by more than one million per month.
3. If the Douyin data is not enough, you can provide external sites, but you need at least one Douyin data, the more the better.
2. Company introduction PPT (we need to understand the general situation of the company to optimize)
3. The main member structure of the company. Member name + position + photo (can be provided later) 4. Company business license + legal person ID card and hand-held photo + contact phone number + email of the person in charge (contact phone number can be used as an account for later login background)