Recently, with the launch of "Sister Lang 4", the "Wang Xinling Effect" has finally begun to germinate, and the topic of Japanese contestant Mei Yiliya's popularity gap has also been posted on Weibo.
Why did Meiyi Liya suddenly become popular?
Looking at the hot searches on Weibo in the past few days, more than a dozen hot searches in a day are all about Sister Lang. The program team invited many stars to stage a memory kill, and even arranged for "The Temptation of Going Home" such as Reunited with Ellie. But after the show was broadcast, it was more of a carnival for fans of variety shows and entertainers.
Japanese contestant Reya Meiyi amazed everyone with a song "The Pure Land of Ultimate Bliss" in the first stage singing. The dynamic brainwashing drumbeat combined with the butterfly step, and the singing and dancing ability of full-on wheat attracted wave after wave of audience. The Japanese part of the original song The lyrics were changed to Chinese, which made the audience call out their sincerity.
As early as 2016 and 2017, this song swept station b with its tune, choreography, and the outstanding expressiveness of the three dancers (Mei Yi Li Ya, 217 and Miume). It can be described as a two-dimensional song. Phenomenal Divine Comedy.
Seven years later, this second-dimensional divine song once again swiped the screen of station b, and also attracted a large number of second-generation fans from all directions, just to vote for Miss Mei Yiliya, the original singer of "Elysium Pure Land", to help her from 33 Stand out from the three older sisters and become a fault. The traffic brought by Meiyi Liya is not only the variety fans of Mango TV, but also includes many passers-by who are fans and a huge two-dimensional group.
The trademark "Meiyiliya" has already been registered
With the explosion of "Meiyiliya", some netizens discovered that "Meiyiliya" has already been registered as a trademark. According to the official website of the State Intellectual Property Office, in 2018, a natural person named He applied for the registration of the trademark "美伊丽萌 MARIA", which was classified as Class 41 in the international classification, and was successfully registered on November 28, 2019. In 2019, a natural person named He applied for the trademark "美伊丽茶 MARIA", which is classified as Class 25 in the international classification and is currently invalid.
With the popularity of Meiyi Liya, some companies or applicants may maliciously register unlicensed celebrity name trademarks in order to be associated with celebrities, take advantage of the benefits of celebrities, and drive their own business development, so as to achieve "free riding" quickly Occupying the market, selling trademarks at high prices and other improper interests, such trademark registration applications will most likely fail to be approved and registered. Applicants should not only focus on the popularity of celebrities, but ignore the disadvantages of malicious squatting. When registering a trademark, the bamboo basket fetches water in vain.
In addition to not maliciously registering the names of well-known public figures, what else should we pay attention to in the daily registration and application of name-type trademarks?
What are the restrictions on registering trademarks of names?
At present, my country has not clearly stipulated the relevant registration standards for name trademarks, but through some provisions of the "Trademark Law", we can still determine which names cannot be used as trademarks.
1. The name of the leader of the country, region or political international organization
Trademarks that are identical or similar to the names of leaders of countries, regions or political international organizations, or that damage national sovereignty, dignity and image, or have political meanings shall be rejected.
2. Names of political, economic, cultural, religious, ethnic and other public figures
Article 10, Paragraph 1, Item (8) of the "Trademark Law" stipulates that trademarks that are sufficient to negatively and negatively affect China's political, economic, cultural, religious, ethnic and other social public interests and public order shall be rejected.
3. Names of other well-known public figures
Any behavior that is likely to cause the relevant public to mistakenly believe that the designated goods or services are authorized by the public figure or has a specific connection with the public figure shall be rejected.
4. The name of the deceased public figure
Since the deceased public figure will still have a great influence on the society or ordinary consumers after his death, the name of the deceased celebrity has corresponding property properties and has certain value, so the trademark registration is not allowed.
5. The name of the natural person who has applied
Article 32 of the Trademark Law stipulates that the application for trademark registration shall not damage the existing prior rights of others. That is, the same name, and if someone else has registered a trademark before you, you can no longer use that name to register a trademark for similar goods or services.
Since there is a certain cycle for successfully applying for a trademark, trademark applicants should pay attention to the above situations before registering a name trademark, and avoid pitfalls. You can also learn about common reasons for trademark registration failures in advance, take timely countermeasures, and improve Trademark registration application efficiency.
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