The electric curling iron that can add points to styling has become an "artifact" that almost every modern woman has on her way to pursue beauty. And do you also realize that although a lot of styling tools are impulsively purchased, their final destination is often "shelved". And what are the difficulties and obstacles behind this, making everyone stop on the road to beauty?
The relevant survey on consumer usage habits shows that about 80% of consumers worry that they lack styling skills, and hair styling tools often have high requirements for personal techniques, the process is cumbersome and time-consuming, and the effect is often mediocre. Efficient styling tools; nearly 40% of consumers mentioned that traditional hair styling often uses high temperature styling, which can easily cause thermal damage to hair. If you persist for a period of time, you will find that your hair becomes dry, yellow and yellow like being "burned". Fragile, permanently damaged, the loss outweighs the gain; some consumers are also worried that the traditional curling iron with a high temperature of nearly 200 degrees may cause burns when it is close to the face and hands.
It can be seen that it is of extraordinary importance to choose an efficient, convenient and safe hair styling product. It is not difficult to think of Dyson, the king of the hair dryer industry. Its ace product hair dryer subverts the use of airflow to achieve fast drying. Airflow instead of high temperature styling Airwrap™ multi-functional hairdressing bar, which uses the "Coanda effect" in aerodynamics to achieve airflow styling, and can meet a variety of styling needs without excessive high temperature. Moreover, the airflow styling does not need to touch the hairdressing iron with your hands, which can effectively protect consumers from burns. It can be said to be a "best of three" choice.
Styling depends on technology rather than high temperature
Dyson helps you control your daily style with peace of mind
With the diversification of life scenes, consumers' demand for styling is also becoming more and more changeable, and they are no longer satisfied with unchanging hairstyles and styling techniques. And Dyson, who always pays attention to the invisible needs of all consumers, also considers the needs of different face shapes and hair qualities for various styles when creating styling products.
The Dyson Airwrap™ multi-functional hair stick can be matched with up to 12 different styling accessories. A set of products can achieve smooth, fluffy, curly hair, multi-function and high-efficiency integration, more flexible and diverse styling, unlocking infinite possibilities. Consumers can change as they wish every day, boldly try multi-faceted images, choose the hairstyle that best suits their face shape and occasion, and don't have to worry about overheating hair damage. Regardless of hair quality and face shape, the Dyson Airwrap™ multi-functional hairdressing stick can bring about eye-catching changes. You can easily complete the rapid creation from lightweight partial styling to exquisite full-head styling at home, and respond to diverse needs The modeling needs of life scenes.
As the first hair styler to use the "Coanda effect", the Dyson Airwrap™ multi-function hairdressing stick uses aerodynamic phenomena instead of high temperature to enhance the control of hair strands during styling. The Coanda effect is an aerodynamic phenomenon, which means that when a high-speed airflow meets an object with a curved surface, the airflow will change direction along the curved surface of the object, flow along the arc of the curved surface, and drive the surrounding air to do various things. A radian flow. Dyson engineers subversively applied it to hair styling. With the help of the strong airflow generated by the "Coanda effect", it can meet the needs of curly hair, smooth hair and smooth flyaways without excessive high temperature. The powerful and compact ninth-generation digital motor patented by Dyson can help drive strong airflow and assist the Coanda effect to achieve airflow styling. As the core of Dyson technology, it rotates at up to 110,000 revolutions per minute and can generate 41 liters of powerful airflow per second, which can help quickly dry hair surface moisture without relying on excessive heat.
It solves the problem of cumbersome operation of traditional styling tools and damages hair quality, allowing users to try their favorite styles efficiently, freely and safely every day. Made Dyson's concept of "everyday styling" possible.
Ingenious technology dedicated to safety considerations
Dyson brings you a comprehensive sense of security
Have you ever paid attention to the traditional curling tools with a high temperature of nearly 200 degrees during use. In addition to causing permanent damage to the hair, it will also become a "time bomb" safety hazard? The reason behind it is precisely because traditional styling tools use too high temperature to break the chemical bonds in the hair, and then reshape to achieve the styling effect, which will not only cause the loss of hair luster and cause irreversible damage, but also cause hair Temperature" and "overheating" have caused a series of safety issues.
近期一则有关“卷发棒爆炸”的新闻就在网络上流传，消费者韦女士购买的卷发棒在按说明存放与使用过程中突然爆炸，导致她的小臂二度烫伤，10余天后依然红肿并可能留下永久疤痕。此类传统造型工具在高温操作下造成伤害的事件绝非特例，使用时稍有不慎造成头部及面部烫伤的新闻屡见不鲜，甚至在专业美发师手中也无法避免；此外，在洗完澡洗完头手湿的情况下也会有触电危险，许多卷发棒也不设温控调节，而会在接通电源时造成温度不断上升，严重的会把外壳烧红，进而造成火灾隐患。
作为期待消费者可每日使用的造型工具，“安全”是基础，也是戴森从打造产品伊始就考虑的重心。围绕戴森Airwrap™多功能美发棒各项核心科技的另一个“安全感“，即防止造型工具过度加热，保证消费者使用的安全；而其所使用的气流造型原理，即气流会将头发自动缠绕在卷发棒上，也避免了用户不必要的上手触碰操作，进一步降低了烫伤的风险。
戴森Airwrap™多功能美发棒搭载的智能温控系统，便是为了防止造型工具突然飞温导致的过热损伤。戴森将智能温控系统应用在了所有头发护理品类产品中，每秒40余次精准监测风温，并实时调整风温不过热。通过精准温控，帮助保持秀发自然强韧，减少因此产生的头发断裂。
为了避免过热损伤，戴森的工程师还研发了一个每秒能测量90次，每次能在头发上10个点位测量的设备，以了解热量如何发挥作用，以及造型器产生的热量对头发造成的影响。
由此可见，戴森以革新科技，助力消费者将高效、安全的造型轻松融入日常生活。戴森Airwrap™多功能美发棒能减少头发对过高温度的依赖，有效防止过热损伤，助力打造多样造型；同时也避免了因过高温度而可能造成的安全伤害，让每一位女性在日常中都可高频使用。
一切从消费者需求出发
将高效安全造型融入日常生活
戴森工程师们总是从发现“易被忽视”的问题开始，为消费者带来创新的解决方案。
造型安全、便捷、不伤发，看起来很简单的需求，实践起来却并非易事。戴森的技术壁垒，得益于十余年来始终致力的头发科学研究。戴森在各地的头发科学实验室投资了超过1亿英镑，全球共有超过 6000 位头发领域的科学家、工程师和专业造型师共同深入研究从气流动力学到头发细胞结构的一切，在这个过程中测试了超过1600公里的真实人类头发——这一切让戴森以科技改变生活，让头发造型更便捷、高效和安全的愿景成为可能。
而戴森在研发和测试产品时也会将用户的使用安全和体验放在最重要的地位，通过模拟出复杂多样的使用场景，从空气动力学到头发的细胞结构，逐一比对测试，真正帮助消费者们在不损害头发的前提下，实现卓越的护发造型效果，从而真正实现“每日造型”。
颠覆性的戴森Airwrap™多功能美发棒为日常的头发造型提供了真正的科学解决方案，适用于各种头发类型和不同生活场景，帮助消费者更快捷、更简单、更高效地完成造型，从面世至今一直引领着行业的高水平，不断获得专业机构和时尚美容媒体的一致肯定与背书。而戴森也始终不遗余力地专注创新科技的投资，将持续以时间和口碑印证的创新性科技，引领高科技美发造型行业的革新和发展。