It has almost become a fixed impression that doing hair and changing hairstyle is a big project. Although the curling iron has become almost a "must-have" hair styling tool, it is often "very skinny" to use. Either the frequency of use is extremely low, or it is put on the shelf. It can only be a kind of hair styling every day. "Beautiful imagination".
In the past, the reason why it was difficult for consumers to achieve "daily styling" was that they were limited by their inherent impression of the concept of "styling". The effect is not satisfactory; moreover, frequent use of traditional high-temperature styling tools will damage the hair quality, and you may accidentally burn yourself due to overheating of the styling tools. These disadvantages greatly reduce the frequency of use of styling tools by consumers , let alone be able to realize the bonus effect of hairstyle on the overall image in the daily "beauty".
However, modern people's pursuit of beauty is getting higher and higher, and "daily styling" has gradually become the rigid demand of many consumers. For example, white-collar workers in the workplace who need to frequently participate in business occasions and business trips, efficiently creating a suitable hairstyle is a reflection of professional image. A kind of help. There are also trendy people of Generation Z who are keen on fresh images. Not only do they need to change their hairstyles at any time for different occasions and different makeup looks, but they also need to deal with hair and scalp damage caused by high-frequency dyeing and perming, so as to keep their hair as smooth and shiny as possible.
Dyson, who has always insisted on "starting from the real needs of consumers", has also seen this pain point. A Dyson Airwrap™ multi-functional hairdressing stick that can efficiently and quickly style without overheating damage and can meet diverse image needs has come into operation. And born. From the ease of use, the diversity of styling to the long-term use without damage to hair, Dyson Airwrap™ perfectly solves the difficulties I encountered in daily care of home styling tools, allowing "daily styling" It is not an occasional "beautiful" flash of inspiration, but a real "daily" routine operation.
Simple and convenient to use, long-term use does not hurt hair
Make "everyday styling" truly possible
"I used to think that eight people didn't have the luxury of sacrificing half an hour of sleep every day to make hairstyles, until I discovered the Dyson Airwrap™ multi-functional hairdressing stick!"
As a good "investment", of course, the most basic needs of consumers must be solved first: fast and convenient styling without damaging hair. Dyson Airwrap™ multi-functional hairdressing stick uses the "Coanda effect" in aerodynamics to achieve airflow styling, enhances the control of hair strands during styling, and can quickly meet the needs of curly hair, smooth hair and smooth flyaways without excessive heat , to meet a variety of modeling needs. Dyson's patented "small body, big power" ninth-generation digital motor can also help drive and generate strong airflow, and assist the Coanda effect to achieve airflow styling. As the core of Dyson technology, it rotates at up to 110,000 revolutions per minute and can generate a powerful airflow of 41 liters per second to help quickly dry the surface moisture of the hair without relying on excessive heat.
"My job requires styling every day. To be honest, I used Dyson Airwrap™ with a little 'lucky' mentality, because the curling irons I used before would damage the hair quality. Now I have used Dyson Airwrap™ for more than a year. Surprisingly, the hair quality is better than before!"
Traditional styling tools use high temperature to break the chemical bonds in the hair, and then reshape to achieve the styling effect, causing irreversible damage to the hair. Frequent use for a long time will make the hair quality worse and worse. The intelligent temperature control system equipped with the Dyson Airwrap™ multi-functional hairdressing stick is to prevent overheating damage caused by sudden overheating of the styling tools. Dyson applies the intelligent temperature control system to all hair care products, accurately monitors the air temperature more than 40 times per second, and adjusts the air temperature in real time to avoid overheating. Through precise temperature control, it helps to maintain the natural strength of hair and reduce the resulting hair breakage.
Taking care of your hair in long-term styling doesn't happen overnight. Dyson Airwrap™ multi-functional hairdressing stick uses sophisticated technology to make hair styling easier and more convenient. It solves the problem of cumbersome operation of traditional styling tools and damages hair quality. It has also withstood the test of consumers' time and word of mouth. The concept of “Daily Style” has become a reality.
Personalized hairstyles at your fingertips
Let the "everyday look" have more space
With the diversification of life scenes, consumers' demand for styling is also becoming more and more changeable, and they are no longer satisfied with unchanging hairstyles and styling techniques. And Dyson, who always pays attention to the invisible needs of all consumers, also thoughtfully considers the needs of different face shapes and hair qualities for different occasions and diverse styling when creating styling products.
Although the Dyson Airwrap™ multi-functional hair stick is equipped with 12 accessories, the usage is very simple and easy to learn, and once you master it, you will never forget it. A fashion blogger who once owned a variety of styling tools made a very accurate summary :
"Compared to buying straighteners and curling irons of various thicknesses, the cost is lower, not to mention that each styling tool has different usage methods, heating time, high, medium and low temperatures. To use them proficiently, you need to master a lot of details. Relatively , Dyson Airwrap™ accessories have a unified operating standard, low learning cost, and it is very convenient to replace accessories. When you are proficient, you can upgrade more accessories, and even play freely with your feelings. There are unlimited styling combinations. In my dressing Naturally, she has a fixed position on the stage."
From simple local care:
"After wearing a hat for a long time, the top of the skull is flat. I used to need to re-wash my hair before going out to meet people. Now I can reproduce the fluffy and airy feeling with a smooth comb in a few minutes."
To lightweight styling that takes minutes:
"I have a typical round face, and I urgently need a well-parted figure-of-eight bangs to modify the shape of my face. I want the curl of the figure-of-eight bangs to be natural, and I will use the Dyson Airwrap™ multi-functional hairdressing iron with a larger 40mm curl Barrel. Wet your hair in advance, and keep the wet hair close to the roller. After the hot air stays for a while, "one-key cold air" will set the shape for 5-10 seconds, and the eight-character bangs on one side will be completed in one go. After the eight-character bangs on both sides are completed, you can use your hands. Open, the curled bangs are smooth and not stiff, and the effect of modifying the shape of the face is so good that it seems to have given me a special effect of beautifying and thinning the face."
Then to the romantic volume with its own WOW effect:
"If you want to 'weld' long hair and big waves that can create the most beautiful atmosphere on your head, use a 30mm long roller. Compared with traditional curling irons, Dyson Airwrap™ multi-functional hairdressing iron has airflow styling without worrying about burning To your own face and hands. The big waves elongate the horizontal width, and the soft curly hair can also neutralize the cold and hard lines of the round face, allowing people to bring beauty filters anytime, anywhere!"
From the "styling homework" shared by consumers on social media, we can also clearly see that the 12 accessories have a huge space for styling. Partial lightweight styling can also be used to create full-head styling, which is enough for styling novice to continue to improve and increase confidence during the daily "hands-on" process, so that they fall in love with styling; for those who need to change styles frequently for different occasions and moods A master of styling, the choice of a variety of accessories can reduce the cost of trying new styles, and can take care of the styling needs of all occasions such as different makeup, different dresses, so that the daily styling is not repeated, it is indeed a good profit " Beauty Investment", no wonder some people call her "the hexagonal warrior in the modeling world".
Help beauty to change the concept of modeling
Make "everyday styling" a long-term habit
A good product never stops at solving consumers' problems, but gives consumers emotional value and is committed to becoming a long-term companion. This is exactly what consumers use Dyson Airwrap™ for a long time. Feel after the hair stick.
"Many people don't realize how much a hairstyle can change a person. Choosing the right hairstyle can not only modify the face shape, but also smooth hair can also enhance a person's temperament. I just insist on using the Dyson Airwrap™ multi-functional hairdressing stick for styling every day. , My colleagues all said that they have noticed that I have become more beautiful, and they are still very happy!"
Indeed, the role of hairstyles is far greater than we imagined. Face problems can be modified to make facial features more colorful, and changing a hairstyle can make a huge change in the sense of atmosphere; when consumers can easily and safely become beautiful, get the surrounding With positive feedback from the environment, and realizing the power of hairstyles to life, you will enter a long-term virtuous circle of "falling in love with styling". If things go on like this, the concept of "daily styling" will naturally permeate into life, helping consumers to better show their image in daily life, so that "hairstyle" can benefit them like "skin care" and "makeup".
Time and word of mouth are the core criteria for testing whether a product meets the needs of consumers. The subversive Dyson Airwrap™ multi-functional hairdressing stick not only provides a real scientific solution for daily hair styling, but also helps consumers to complete styling faster, easier and more efficiently; it is also suitable for various hair types and different life scenarios , Encourage consumers to try more aspects of themselves, in the positive benefits day after day, develop far-reaching styling habits, and completely change the original concept of hair styling technology. It can be said that the Dyson Airwrap™ multi-functional hairdressing stick has really helped millions of consumers develop the habit of "daily styling" that can be persisted for a long time, leading the trend of hair liberation, and becoming a "long-term holding and rich income" Investing in Beauty".