With the widespread use of WeChat, the development of WeChat in marketing has shown a trend of diversification, and many marketing models based on social environment have been derived. The distribution mall system is one of them. Many companies use the distribution mall system to develop their own distributors and fully tap the private domain resources of the WeChat social system. Let's take a look at the modes, functions and features of the distribution mall system together.
There are mainly three types of distribution mall system models:
1. Vertical channel system model
The vertical channel system is composed of vertical integration of producers, wholesalers and retailers, whose members belong to the same company, or members with exclusive franchise authorization, or enterprises with sufficient control ability. Each member is a member of the distribution system, concerned about the success of the entire vertical system.
2. Horizontal channel system model
Horizontal channel system, also known as symbiotic marketing channel relationship, refers to a distribution channel system in which two or more companies combine horizontally to jointly develop new marketing opportunities.
Its characteristic is that two or more companies combine horizontally to form a new organization, give full play to their respective advantages, and realize the effective and rapid operation of the distribution system. In fact, it is a kind of horizontal joint operation. The purpose is to exert the synergy of resources and avoid risks through joint efforts.
3. Multi-channel system model
A composite channel system (also known as a multi-channel system) refers to a distribution system that uses multiple channels for the same or different market segments, and refers to a company that establishes more than two channels for distribution activities.
Each of the company's channels can achieve a certain amount of sales. The breadth of distribution channels is an expansion and extension of the width. It refers to how many channels a manufacturer chooses to distribute a product, rather than how many wholesalers or retailers.
What are the functions of distribution channel system?
1. Expand the sales channels of the enterprise, and build a product distribution channel for the enterprise that belongs only to itself.
2. Accelerate the speed of enterprise distribution, enhance enterprise popularity, establish brand image, and increase user trust.
3. It is helpful for enterprises to quickly recruit many high-quality distributors and agents.
4. Accelerate the return of funds. The online distribution system can shorten the payment period and make the payment return as soon as possible.
5. Solve the problem of inventory backlog in enterprises. Due to the accelerated product distribution, it solves the inventory backlog problem that many traditional small and medium-sized enterprises have faced for a long time.
What are the characteristics of distribution channel system?
1. Enable enterprises to realize electronic, informatization and intelligentization, improve work efficiency and reduce manual errors.
2. The online distribution and wholesale system has dual functions of retail and distribution, which can not only sell independently, but also distribute and wholesale.
3. Be able to cultivate and develop distributors and agents for enterprises, and rapidly expand the market scale.
Of course, every model of the distribution mall system is not perfect, and there will be more or less defects. Therefore, enterprises must operate flexibly according to different business models, which is the foundation of the acquired operation of the mall system.