Based on the experience of end users, Nucleus Research measures usability and functionality, and divides the vendors that meet the requirements into four quadrants: Leader, Expert, Facilitator, and Core Provider. Among them, the Leader quadrant usually means that the manufacturer has made a lot of investment in functions and usability, and the potential return value is high. Zoho CRM was selected into the Leader quadrant of the Nucleus Research CRM technology value matrix last year. These vendors usually have a relatively comprehensive product matrix that can help enterprises deploy large-scale applications. And it can continuously develop and invest in new functions to respond to the needs of the market and users in a timely manner.
Product features are rich and can be integrated
Enterprise users use this product to manage customer relationships. It has a wide range of functions, such as sales automation. From leads to orders, it can automate the trivial sales process, allowing sales staff to concentrate on creating and following up business opportunities, and greatly improving sales performance. Another example is sales process management. Establish a standardized sales process based on effective sales strategies, formulate a unified success roadmap for the sales team, ensure that everyone in the team follows the correct sales process, and improve the performance achievement rate of the sales team as a whole.
In addition, it fully covers the needs of enterprises from marketing, sales to service, from office to collaboration, from finance to talent management, from projects to extended development, and integrates to help customers solve business management and office problems.
Highly Customizable
Zoho CRM is highly customizable. With high flexibility, enterprises can reshape their CRM system through customization in a wide range to meet business needs; secondly, the user interface is clear, easy to operate, low learning cost, and fields and modules can be edited just by clicking and dragging To make changes, there is no need to have a code base; finally, complex customization requirements can be met. Through custom functions, users can effectively customize complex business processes, perform internal operations or obtain data from external systems, such as ERP, financial systems, order systems, etc.
At present, with the continuous innovation and expansion of market players, CRM has developed to cover the entire life cycle of customer interaction. Excellent CRM products can minimize technical friction, reduce learning costs, optimize enterprise operating efficiency, and achieve target value.