Catch the 618 "Enough Savings" express, the mobile phone industry "diving", home appliances and home furnishing CP to give benefits, which brands are more direct to users' minds? In addition to the strongest 618 blessing, which "out of the circle" actions of 3C brands have attracted the most attention? Brand social media performance, just look at SMI, scroll down to find out more!
No. 1 mobile phone industry
Social Power
core interpretation
In the newly released ShushuoStory June mobile phone industry social media intelligence brand list, Apple once again stood at the "top of the mobile phone brand topic", firmly sitting at the top of the social media intelligence; The interest index and reputation index also dominate the list; OPPO's new "telephoto portrait" with 618 subsidy express, this month's list straight to the top five.
apple
Apple’s Tmall official banner premiered on 618, and the world-renowned Apple WWDC 2023 is coming. As an advanced representative of leading technology , Apple once again stands on the “top of the mobile phone brand topic” and firmly sits at the top of social media minds. On May 31, Apple officially announced that the 2023 Apple Worldwide Developers Conference (WWDC 2023) will be held soon. Stimulated by various news, Apple’s discussions before the conference were unprecedentedly heated. The major node 618 e-commerce promotion is coming. Apple launched the world's first live broadcast of Apple's official banner on Tmall on May 31. This year, Apple also participated in Tmall 618 for the first time with a direct price drop. The iPhone 14 series "diving" , the biggest winner of the 618 cost session, firmly seated at the top of sales.
iQOO
With the new debut of iQOO Neo8 Pro, the "powerful dual-core" shows its cool demeanor, not only the configuration is crazy, but also the interest index and reputation are at the top of the list, and the social media mind leads the top two. iQOO mobile phone and star Zhou Shen jointly created the popular #iQOONeo8 Series Release# new phone topic on Weibo, which aroused a lot of interaction and brought more exposure and attention to the brand; iQOO, which focuses on "youth and high energy", Neo8 The individual performance of the series of mobile phones in terms of game performance and camera ability is still very good, which has attracted the attention of game and photography enthusiasts. Social media channels such as Douyin, Xiaohongshu, and Bilibili have frequently published evaluation content, further enhancing the brand awareness.
OPPO
The brilliant debut of the OPPO Reno10 series followed closely the subsidy rhythm of the 618 express, and O fans were all crazy, and the SMI list in June went straight to the top five. OPPO released a new product of the Reno10 series of mobile phones on May 24th. The "Telephoto Portrait" is indeed a hit. It only took 10 minutes for the sales to break through 100 million on the entire network, which has attracted widespread attention from social media users. Not long after the OPPO Reno10 went on sale, it immediately joined JD.com’s 6.18 billion subsidy. The key user interactions came from Douyin short videos and Xiaohongshu planting grass. At the same time, OPPO also launched a global video creation platform #OPPOSuperImageContest# on major social media platforms, attracting 45,000+ users to participate and contribute.
No. 2 Kitchen Appliance Industry
Social Power
core interpretation
In the newly released ShushuoStories June list of social media mental brands in the kitchen appliance industry, Midea renewed its contract with Manchester City, taking the top spot; Boss Electronics teamed up with Wang Yibo, and the gentleness at the beginning of the "favorite" hand took the top two brand minds ; Joyoung played with the fan economy, and the new generation of fans in the charm circle was shortlisted in the top ten.
beautiful
Midea renewed its contract with Manchester City, launched #同感蓝色力力# and other topics to win this month's "top prize", which is simply "blue". The news of the renewal of the global official partnership between Midea and Manchester City Football Club has been widely concerned and reposted as soon as it was officially announced. Moreover, the two parties have jointly launched high-profile and industry-award-winning creative projects, such as "Midea Home Challenge" and "Delicious Tactics", which are not only interesting, but also able to attract the attention of fans and audiences.
In addition, the "Midea World-Class Player Award" creative activity launched by Midea at the end of each season is also very popular among fans. At the same time, the super-sized double-layer LED display screen of the Baping Ittihad Stadium presents the Midea brand and its series of home appliances, and effectively reaches hundreds of millions of fans and spectators around the world through the broadcast of the game.
ROBAM
Boss Electronics teamed up with Wang Yibo to give you pampering "from the hands". This damn gentleness has triggered a "popular trend" belonging to Boss dishwashers, which is frequently searched. Together with the spokesperson Wang Yibo, he launched the theme activity of "Love Your Hands". This activity has aroused widespread attention and discussion among social media users. The hot topic on Weibo #王一博同样汽车# triggered 1.661 million discussions in one day , the number of readings exceeded 270 million. On TikTok, the official announcement of Wang Yibo as the spokesperson's topic #喜爱从手手开始# has also received widespread attention and discussion.
Judging from the fans and user groups of both parties, the young people represented by Wang Yibo are also people who have infinitely beautiful imaginations about kitchen life, but do not want to worry about washing dishes. The double-top flow linkage realizes the breakthrough of dishwasher users and cognition, and provides a new marketing paradigm for the kitchen appliance industry to break the stock competition. In addition, Robam Electric is also very "competent" in product innovation. ROBAM has an accurate insight into the diverse needs of Chinese kitchens for dishwashing, pioneered domestic dishwashers that "can wash pots" and released the industry's first all-in-one decontamination machine, making a big step forward for the popularization of dishwashers in Chinese households step.
nine Sun
Joyoung continues to use its spokesperson Xiao Zhan to join forces with various IPs to join the new generation of fans in the glamor circle. Compared with the list in May, Joyoung rose 8 places and entered the top ten. At the beginning of May, Joyoung Space Technology series 2.0 products were newly upgraded, and the joint spokesperson Xiao Zhan distributed new product exclusive benefits to fans, attracting many "Peter Pan" to interact spontaneously to win spokesperson benefits. In addition, Joyoung not only makes its products better and better, but also builds a fan base, and has dreamy linkages with other brands endorsed by Xiao Zhan (such as Xinxiangying, Beiqing, etc.) . Welfare, a good connection with fans, arouses users' emotions.
It is noteworthy that in the past year, many new products of Joyoung have been applied to "space technology". In the aviation industry that everyone pays close attention to, Joyoung plays an important role: Joyoung is the research and development of my country's manned spaceflight "space kitchen" Unit, Joyoung not only allows astronauts to eat and drink well, but also moves the mysterious "space kitchen" of the space station to the homes of ordinary people, turning "space technology" into fireworks in the kitchen, and launching many new products. Give people a new experience of health and gain a lot of praise.
◎Data description: Monitoring time: From May 1st to May 31st, 2023, consumers interact with and speak out with brands on global social media platforms.
Based on the SMI (Social Mind Index) index of Shushuo Stories, Shushuo Stories provides more social media insight report services. Tailor-made reports, start here:
✔ "Research on the Trend of National Life in 2023"
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✔ "Effect Monitoring of Brand New Product Launch Conference"
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Shushuo Stories provides brands with a closed-loop service of "data-insight-review", helping brands understand market trends in a timely manner, capture potential opportunities, and empower brands to "touch-interact-convert" consumers more scientifically and efficiently.
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About Shushu Stories Social Media Mental Index SMI
SMI (Social Mind Index), the first social media mind index in the storytelling industry, is based on consumers' global social media behaviors and based on consumers' mental models, and constructs comprehensive performance indicators from consumer interaction to voice to praise .
The SMI comprehensive index is composed of core indicators "cognition index", "interest index" and "reputation index", which comprehensively reflects the brand's influence on consumers' minds on social media in multiple dimensions, and intuitively presents the vertical industry segment positions in which the brand is located mental status. Help enterprises achieve long-term promotion in brand positioning, diagnosis, concept promotion, product value, value planting, social media marketing, sales conversion, etc., and improve brand intelligence and decision-making efficiency.
