Grayscale release refers to the process of pushing a new version of an application to some users for testing and feedback, while the small program container technology is a technology that runs small programs inside the application, which can be released faster, safer and better and optimization applets.
In this article, we will discuss how to implement gray scale publishing in App development, and how to use the Mini Program container technology to release Mini Programs more quickly, securely, and optimized, so as to improve user experience and satisfaction, and promote user retention and growth.
What is App Grayscale Release?
App grayscale release means that during the application release process, the new version of the application is only pushed to some users, rather than to all users. The purpose of this is to conduct testing and debugging before launching a new version to ensure the stability and functional integrity of the new version, thereby reducing potential risks and adverse effects.
In a grayscale release, an app developer releases a new version of an app to a small percentage of users, usually between one and ten percent. These users are selected within the app's target audience to ensure that new versions are adequately tested and fed back. If there are no issues with the new version, the developer gradually rolls it out to more users until all users are using the new version of the app.
By using grayscale releases, developers can release new versions more safely, reduce potential bugs and unwanted effects, and test and debug without affecting all users. In addition, grayscale release can also help developers better understand user needs and feedback, so that they can be improved and adjusted in future versions.
The mini-program ecosystem is flourishing. Is it possible to embed mini-programs in the app to realize the ability of gray scale publishing?
The answer is YES. Using the applet container technology to run applets in the app can also achieve the ability of gray scale publishing. The exact implementation may vary depending on the application and applet container technology.
One way of implementation is to set a specific gray release flag in the applet container technology, so that only some users can access the new version of the applet. This method is similar to the traditional grayscale release, except that the target audience has changed from App users to Mini Program users.
Another implementation is to utilize the dynamic update function provided by the applet container technology, that is, to deploy the new version of the applet code to the server without updating the application itself. In this way, developers can test and debug the new version before it is released, and only users who pass the test can access the new version of the applet. This method can achieve grayscale release faster, and does not need to update the application itself, which can reduce the risk of releasing a new version.
Is there any advantage to running the applet in the app to achieve grayscale publishing?
Using the applet container technology, running applets in the app to achieve grayscale publishing has the following advantages:
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Faster releases : With applet container technology, developers can deploy applets to servers without updating the application itself. In this way, grayscale release can be achieved faster, reducing the time and cost of releasing new versions.
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Safer distribution : Using applet container technology, developers can push new versions of applets to a small subset of users instead of all users. This reduces the risk of releasing a new version and ensures the stability and functional integrity of the new version.
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Better user experience : With the applet container technology, developers can test and debug new versions of applets faster, and make improvements and adjustments based on user feedback. This improves user experience and satisfaction, and boosts retention and growth.
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Better data collection : With applet container technology, developers can collect more data and feedback to better understand user needs and behaviors. This can help developers better improve and optimize applets, and improve user experience and satisfaction.
Grayscale publishing using Mini Program container technology can help developers release new versions of Mini Programs faster, safer, and better, and improve user experience and satisfaction, thereby promoting user retention and growth. Some of the more well-known small program container technology products on the market include: WeChat, Alipay, Baidu, Douyin small programs, etc., all of which are based on the technology base to improve the small program ecology of the big social platform, and can provide third parties for privatization deployment There are: FinClip , mPaaS and other products.
It is understood that the small program container technology independently developed by FinClip can enable the enterprise's App to have the ability to quickly run small programs, and their SDK can also be embedded in functional device terminals other than App (such as Linux, Windows, MacOS, Kirin and other operating systems).
It is worth noting that no matter which method is used to achieve grayscale release, it is necessary to ensure the stability and functional integrity of the new version of the applet, and strictly monitor and manage the release process to ensure user experience and data security. The application management background equipped with FinClip can also allow enterprises to manage their own or third-party ecological applet applications, truly realize the penetration and relay of enterprises across devices and spaces, and obtain digital content and services anytime, anywhere.
What value does the gray scale publishing capability bring to the mobile application business?
Give two successful cases, everyone will understand:
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Meituan Dianping : Meituan Dianping achieved an incremental update of an important function through grayscale release. On the first day of Grayscale's release, the number of updated users accounted for 5% of the total number of users. After a week of testing and adjustments, Meituan Dianping gradually increased the number of updated users to 50%, and finally pushed the new version of the app to all users. Through this way of grayscale release, Meituan Dianping successfully launched a new feature without any negative impact on users.
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Ctrip.com : Ctrip.com has achieved a significant improvement in a key performance indicator through grayscale releases. On the first day of Grayscale’s release, the index score increased by 10%, and it rose steadily in the following days, eventually reaching a 20% improvement. Through this way of grayscale release, Ctrip.com has successfully improved the performance of the application, thereby improving user experience and satisfaction.
Through grayscale release, enterprises can achieve incremental update of functions and improvement of performance indicators, and can gradually promote, and finally fully release the new version of the application, thereby improving user experience and satisfaction, speeding up the update and iteration speed of the application, and thus obtaining Greater business success.
Grayscale publishing and applet container technology are very valuable tools and technologies in current App development. Through grayscale release, developers can release new versions of applications faster and more securely, and collect user feedback for improvements and adjustments. The applet container technology can help developers release and maintain applets more quickly, safely, and optimally, improving user experience and satisfaction. Of course, different development scenarios and needs require different solutions. Developers need to comprehensively consider their own situation and user needs, and choose the most suitable technology and tools.
In today's highly competitive environment in the mobile application market, how to release new versions faster, test and adjust more accurately, and better understand user needs and behaviors has become an important challenge for every App developer. In this context, grayscale publishing and applet container technology have become increasingly popular solutions.