Accumulated water forms a puddle, gathers sand to form a tower! Who is constantly changing themselves amidst the general trend of digitalization in the world?
Naes, the "big country brand" that has been ranked first in the daily chemical industry in the "China Brand Value Evaluation" for a long time, and won the "Oscar" award in China's industry-does its part!
Nice is a leading company in the daily chemical industry. Its business covers household cleaning, oral care, personal care and other fields. It has nearly a thousand products of more than ten brands such as Diaopai, Chaoneng, and Nice, and its products are exported to the United States. , Britain, Japan and more than 70 countries and regions.
With the advent of the wave of digital economy, the forward-looking Nice Group established the "Digital Employee" project team. Based on the industry-leading AI+RPA technical capabilities provided by Real Intelligence, a group of outstanding Nice people successfully developed More than 30 digital employees integrate, manage and analyze enterprise data, greatly improving the level of enterprise digital construction, and in this 618 promotion, providing digital and intelligent services for tens of millions of consumers
1. Leading the daily chemical track, Nice wins in "innovation"
Since its establishment, Nice has focused on innovation every step of the way.
First, the two major brands of "Diao" and "Nice" independently established were successively recognized as "China's Famous Trademarks"; then in the information age, a management system covering many platform businesses was built, and more than a dozen of its brands were thousands of Now, in response to the strategic call of "Digital China", we have developed digital employees, accelerated the digital transformation of enterprises, and strived to build a benchmark for digital upgrading of Chinese brands.
Innovation is the gene of brand development, and culture is the soul of brand building. Chen Lulu, as the leader of Nice's "Digital Employee" project team, told us that digital thinking has been popularized within the company, and employees from high-level to grass-roots are actively participating in this "battle" of digital transformation. Digital tools, in fact, the digital intelligence capabilities demonstrated by RPA·digital employees, have brought about the improvement of the internal work efficiency of the enterprise, and also made the enterprise's digital strategy gradually clear.
At present, Nice has specially set up a "digital employee" project team. Through real and intelligent systematic teaching and training, official website course learning, and developers' overseas training, the project team can develop 2-3 digital employees every week. Employees have been gradually deployed in the process-oriented and standardized business of customer service, operation and other departments, which has greatly improved work efficiency and management decision-making ability. Chen Lulu said that Nice's development team and business team have achieved close cooperation to jointly explore business scenarios. In the future, all processes and standardized businesses will be automated and intelligent.
2. 30+ digital employees, serving tens of millions of consumers
In this 618, NICE standardizes and simplifies the omni-channel operation link, and develops digital employees for automatic acquisition of promotional data on various platforms, which greatly improves the work efficiency of operation personnel and helps enterprises achieve more professional and agile operation decisions.
In the key battle of practicing global operation, Nice has always adhered to the concept of "focusing on users", analyzed and understood the purchase decision-making cycle of consumers of daily chemical products, worked out the brand's own water storage and activity cycle, and used various payment tools Accurate placement on different media to deepen brand building and enhance brand influence.
During the pre-sale/warm-up period of 618, the traffic trend is rising, and the click conversion is also rising simultaneously. In order to seize high-quality traffic, it is necessary to focus on the collection and purchase cost data; the good start/explosion period is the peak of traffic scale and high conversion If you want to seize the two high points, you need to focus on the production, traffic scale and conversion rate data.
Nice hands over these data acquisition tasks to digital employees to achieve one-click accumulation of promotion data for the entire platform and store. Compared with pure manual labor, the efficiency is increased by more than 50%, and there is zero error. Minute-level decision-making provides accurate and timely data support.
"A lot of inefficient and error-prone work consumed us a lot of time before. After using digital employees, we can feel the convenience and efficiency brought by the digitalization of enterprises! Even if the 618 orders skyrocket, we don't have to worry about being overwhelmed." Operations staff raved about using the digital workforce to assist in their work.
Nice has completed the development of more than 30 digital employees, including automatic processing of platform sales and refunds, automatic download and import of platform bills, and automatic review of orders. 600 hours, serving tens of millions of consumers!
3. Why did Nice choose to develop its own digital employees?
After going through the test of the big promotion, the excellent performance of digital employees has been recognized by Nice and consumers. Chen Lulu, the head of the "Digital Employee" project team of Nice, also shared his self-developed digital employees and real RPA. Technical view:
Q1: Why do you think of self-developed RPA?
Chen Lulu:
1. Each enterprise has a different path to digital transformation. Nice Group has a variety of businesses and cannot fully rely on the existing RPA solution. Through the self-developed RPA process, it can flexibly customize and design an automation solution according to the specific needs and processes of the group business . (customization and flexibility)
2. The self-developed RPA process may require some technical resources and development investment, but for long-term and complex automation requirements, self-development can avoid additional maintenance and technical support costs, while providing higher efficiency and cost control, So as to achieve the purpose of cost reduction and efficiency increase. (Cost reduction and efficiency increase)
3. Through the self-developed RPA process, data access and processing can be better controlled, and enterprise-specific security standards and compliance requirements can be met. (Security and Compliance)
Q2: During the self-development process, how do you feel about Real RPA?
Chen Lulu:
1. In fact, RPA is really easy to use! It is based on low-code development, combined with visual operation, so that developers can easily use components in the RPA state and smart recommendations in the IPA state for flexible collocation, quickly and simply build the process, and get rid of tedious coding. (ease of use)
2. Especially in the IPA state, RPA provides an intuitive visual operation interface, allowing business personnel to easily build automated processes, which greatly reduces learning costs. (Low learning cost)
3. At the same time, Real RPA supports the expansion of existing processes, and can also seamlessly integrate with third-party systems, so that it can quickly configure and access data stored in other systems. (scalability)
4. Most importantly, Real RPA is highly intelligent, including functions such as natural language processing and image recognition, which further reduces the workload of developers and maintenance personnel and raises the ease of use of RPA to a whole new level. (intelligent)
On the whole, Nice Group’s related business has greatly reduced human errors and repetitive labor through the extensive application of digital employees, and has successfully built a new digital growth engine that is in line with the strategic development of the company based on real RPA automation technology.
"China's Top 500 Manufacturing Enterprises", "China's Top 100 Light Industry Enterprises" and ranked first in the industry, won the "Enterprise with Outstanding Contribution to Scientific and Technological Innovation" and "Enterprise with Outstanding Contribution to Green Development", and has been ranked first in the daily chemical industry in the "China Brand Value Evaluation" for many years. The "Diao" brand has been ranked first among the daily chemical brands of "China's 500 Most Valuable Brands" for 18 consecutive years... This is Nice, which is full of honors but never stops, and always resonates with the development of the times.
It can be said that the innovative spirit of "Only reformers advance, only innovators are strong" has already been written into the genes of Nice. In the next step, Nice will establish a newer and more intelligent human-computer interaction model with the help of super-evolved digital employees after the integration of "AIGC+RPA" dual technologies, and comprehensively promote the construction of enterprise RPA at the business level, and finally realize Automation of the entire business process.