The increasingly fierce competition is aggravating the sense of crisis in the workplace. In order to enhance their competitiveness in the workplace, many workplace training courses have also become popular. Among them, the Python class as one of the programming courses is getting more and more attention. As of November 24, python courses with a low price of 9.9 yuan are emerging. Whether it is news feed advertisements or KOL promotions, Python courses are frequently appearing in the public eye.
What did you learn in the 9.9 yuan programming class? What pits are there behind? In fact, similar low-priced courses have become one of the ways for institutions to obtain traffic and convert regular-priced courses. In the eyes of many programmers and related professionals, such programming courses are very tasteless, and the need for universal learning is not great. It is more like seizing people's psychology to sell anxiety.
01
9.9 yuan experience course drainage
After searching with Python as a keyword on social software such as Weibo and Xiaohongshu, I found that relevant course promotions and tutorials abound. There is no shortage of words such as "two hours of self-study a day, and a monthly income of 25k per month". In addition, relevant organizations have also placed advertisements on Weibo KOL and WeChat information feeds, with the main gimmick of "9 yuan and 9 low-cost courses, and cash back when you finish learning on time".
Therefore, I signed up for the 9.9 yuan introductory course of Python programming through the link on Weibo. After signing up, I found that the introductory course is divided into four sessions. The group name of the study group is "5xx period experience group", and the number of students in the group is about two to three hundred people. Every fixed time, there will be a teacher posting the text version of the learning content in the group. The reporter found that the interaction between teachers and students in the group is not frequent, and the learning group will be disbanded after the experience class cycle is over.
Some students also told me that after entering the second half of the study, the teacher will start to sell regular-priced courses. "The teacher will send some limited discounts in the group. If we look at their limited-time registration and instant discount model, we can reduce hundreds of yuan to a thousand yuan." Student Xiaoren (pseudonym) said. According to the schedule sent by the teacher, the follow-up study includes basic grammar and reptile courses.
It is understood that the learning cycle of low-cost experience courses is generally about one week. After completing the study, students can wait for the cashback, or share the course with Moments to speed up the cashback. However, it is worth noting that since last year, WeChat has increased its efforts to investigate and deal with the use of WeChat product functions to induce sharing behaviors, and the way to spread courses and products through Moments sharing is becoming more and more narrow.
02
Siege of free resources
"If you really want to learn a language like Python, there are many tutorials on websites such as station B, which are more effective than miscellaneous training courses." Zhou Wei, a graduate student majoring in game design at Communication University of China, told me that Zhou Wei's undergraduate Both majors and postgraduate majors are in computer science, and they have a good understanding of all kinds of programming software at present. "Python is easier to learn than Java and other programming languages, but it is still difficult to achieve professional-level application and practice."
In addition, some Java engineers who have already worked in the industry told the reporter of Beijing Business Daily that the reason why Python is so popular is that it is quick to get started and can be widely used in data processing. "There are a lot of resources on Bilibili. If you want to learn, you can be satisfied."
Are the resources of station B really so "fragrant"? I found through statistics that there are more than 1,000 Python-related submitted videos, and the highest playback volume of a single video exceeds 10 million. The content ranges from getting started to crawling to data mining, which can be described as varied. In contrast, even though institutions have launched limited discounts and a large number of low-priced trial courses, they are still not as competitive as free resources.
On the black cat complaint platform, there are many complaints about Python courses. Most of the problems focus on refunds. Some consumers feel that the effect is not great after taking a few classes, and they want to get a refund, or there are differences in the course time, and they cannot continue to study. However, when the coordination agency refunds the fee, they will All sorts of problems arose.
Under the circumstances of frequent complaints and constant siege of free resources, how much room can there be for paid adult programming courses? Ge Wenwei, a partner of Dowhale Capital, said in an interview that at present, the model of "shop in front and factory in back" is more feasible on the track of adult IT course training. "The IT industry has developed to the present, and the domestic IT talent base is already very large, and colleges and universities have also set up related majors to train IT talents. Therefore, in the adult programming market, institutions can focus more on how to improve The ability of existing engineers helps them enter the big factory.”
03
Pain points under "programming anxiety"
(Source: Visual China)
From the perspective of age, the current training on IT programming can be divided into two age groups: adults and children. However, the logic of the adult programming track and the children's programming track is very different. Adult programming is result-oriented, and the ultimate goal of learning courses is to obtain better job opportunities and salary. The language is more diverse, and it is quite difficult to build a large institution that takes into account various programming language training. However, the focus of children's programming is to cultivate children's interest and enlightenment. The courses developed by most institutions are basically based on the Scratch tool developed by MIT. And set up, "Children's programming has room for large-scale demand growth, and it is easier to expand the organization," Ge Wenwei said.
What needs to be thought about is that the current pursuit of Python courses is only a profile of "programming anxiety". Workers are afraid of being eliminated, and job seekers hope to use diversified skills to enhance their competitiveness. In a panic, learning has become the best outlet. But whether it is for institutions or learners, the 9.9 yuan Python class is not a good way to combat anxiety, nor is it the right way for institutions to generate income and achieve growth. Solving the pain points of professionals and training institutions requires a long road of exploration.
Ge Wenwei said, “The iterative speed of the IT industry is very fast, so all kinds of related training must also keep pace with the times, and institutions must grasp the development of the industry. At present, in the field of IT training, only Neusoft and Chinasoft The size of this company is relatively large, which is related to the fact that they are the largest human resource outsourcer and can also provide a platform for production, research, and training. A single, purely performance, purely programming IT training institution has no growth potential In order to have new growth opportunities, future IT training needs to be combined with human resources.”
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