The app operation mode includes advertisement implantation, transplantation mode, user participation mode, and content marketing mode.
1. Ad placement mode
Ad placement is the most basic mode of app operation. Advertisers insert ads in the form of dynamic advertisement columns. When users click on the advertisement column, they will directly enter the website link, and then they can learn more about the advertiser or participate in activities. This mode is easy to operate and can quickly and effectively achieve
2. Transplant mode
The transplantation mode is carried out based on shopping websites on the Internet. By transplanting shopping websites to mobile phones, users can browse the website to obtain product information and place orders anytime and anywhere. Compared with mobile shopping websites, the advantages of this mode are fast, convenient, rich in content, and generally have many preferential measures.
3. User participation mode
The main application types of user participation mode are website transplantation and brand application. Enterprises publish applications that meet their own positioning in the application store for smartphone users to download. Users can use this application to intuitively understand the information of the enterprise. This model has a strong experimental value, allowing users to understand the product, enhance product confidence, and enhance brand reputation.
4. Content Marketing
Use pictures, texts, animations and other media to convey relevant content about enterprises to give customers information and promote sales. It is to deliver valuable information to users through reasonable content creation, release and dissemination, so as to achieve the purpose of network marketing. Content marketing can help enterprises achieve the role of "thought leadership" and solidly improve brand loyalty and stickiness.
The specific content of APP content marketing:
1. Time-sensitive content
The content with the highest value in a certain period of time, time-sensitive content is more and more valued by marketers, and they are gradually used to maximize their benefits. Marketers use time-sensitive content to create valuable content to display to users. As a qualified marketer, you must reasonably grasp and use this time period to create rich theme content.
2. Immediate content
The content fully shows the things and things happening at the moment. Of course, the real-time content strategy must be timely and effective. If the events and things that happen are worth recording, the content writing must be completed as soon as possible. The reason is that the difference between the first-time report and the second-time report is greater than we imagined. is much larger, and the value it brings is even more different.
3. Persistent content
The gold content of the content does not change with time, and the content is not limited by timeliness no matter in which time period. Persistent content, as the mainstay of content strategy, has to be highly valued. The value brought by persistent content is continuous and persistent. Persistent content has become the mainstay of enriching website content and occupies a certain share in many different types of content.
4. Programmatic content
There are certain logic in line with the content of the marketing strategy. The formulation of the plan needs to consider many factors, among which the positioning of the audience, the grasp of the target, the determination of the theme, the marketing platform, the expected effect, etc. must be reflected in the plan. However, these factors Must pass market research, pass data comparative analysis, and need to rely on rich experience.
The above content is compiled and released by the Adset aggregated advertising platform for developers’ reference. Developers are welcome to communicate with Adset for win-win cooperation!
