In today's article, let's talk about a very interesting thing - cloud mobile phone.
When it comes to cloud phones, some children's shoes may not be unfamiliar. Yes, it's really not a new term. As early as around 2011, domestic manufacturers introduced the concept of cloud mobile phones. After counting, it has been 12 years.
Everyone knows that cloud computing technology has developed very rapidly over the years. We are shouting "going to the cloud" every day, and the cloud has become an indispensable part of people's work and life.
Based on advanced cloud technology, we can not only have cloud conferences, cloud offices, cloud games, but also cloud gatherings, cloud travel, and cloud worship to Buddha.
Everything goes to the cloud
Cloud phone is actually an innovative application based on cloud technology.
To put it simply, it is to build a mobile phone virtually on the cloud platform, and users can open the App through the physical mobile phone to control the virtual mobile phone and obtain the same experience as using a real mobile phone.
Not long ago, on May 17, at the 2023 China Mobile "Digital Huimin Plan" press conference, China Mobile officially released mobile cloud mobile phone products. Based on this product, we might as well learn more about what the cloud phone can do and what is so magical about it.
█Cloud phone, what exactly is it for?
We all have physical phones. Since there are physical mobile phones, why do we need cloud mobile phones?
This starts with the function and positioning of the mobile phone.
The mobile phone was born in 1973 (this year happens to be its 50th anniversary). As a great invention, it has greatly enhanced the communication and connection between people, and also made social collaboration closer.
After the emergence of smart phones and mobile Internet, the functions of mobile phones have become more powerful, integrating almost all digital products into one, and can be applied to all fields such as basic necessities of life, housing, transportation, leisure and entertainment.
In fact, in essence, a mobile phone is a mobile ultra-small computer. Computing power is its core, and cameras, gyroscopes, screens, microphones, microphones, etc. are its functional accessories.
All the functions on the mobile phone are implemented around the SoC main chip (which also integrates graphics processing functions and baseband functions). The computing power of a chip determines its capabilities.
So, here comes the problem. There are high and low mobile phone configurations, and the high configuration is expensive. If you buy a low configuration, the user experience will be limited. Moreover, mobile phone products are upgraded quickly. After one or two years of use, the configuration cannot keep up. What should I do?
At this time, the value of cloud mobile phones is reflected.
The computing power of a physical mobile phone is determined by the SoC chip of the mobile phone. The cloud mobile phone is built on the cloud, and the computing power is determined by the cloud capabilities. Cloud capabilities are theoretically unlimited.
Therefore, the essence of the cloud mobile phone is to create a "secondary machine" with stronger computing power in the cloud to complete tasks that cannot be completed or are inconvenient to be completed by a physical mobile phone.
China Mobile defines cloud phones as part of the "3+2+1" computing power terminal product system, in order to respond to users' computing power service needs of "lighter, faster, more secure, and more convenient".
In this system, "3" refers to the three thin terminal products of cloud mobile phone, cloud computer, and mobile cloud HD; Refers to the unified cloud OS platform, which realizes the unified management and unified resource scheduling of computing power terminal products.
China Mobile's cloud mobile phone runs the operating system, storage, computing, rendering, and applications on the cloud, and the local physical mobile phone mainly realizes user interaction functions such as screen, microphone, and earpiece.
During the operation, the real-time images of the cloud mobile phone are transmitted downlink in the form of audio and video streams to the local device for display, and the local device synchronizes user instructions, sensor data and other data uplink to the cloud.
The functions that ordinary mobile phones can realize, such as making calls, sending text messages, chatting on WeChat, watching videos, etc., can be easily realized by cloud mobile phones. Apps in the mobile phone store can be downloaded and used on cloud phones as well. Based on China Mobile's powerful network and cloud capabilities, cloud phones can install apps in seconds.
When playing games on a cloud phone, the rendering of the game screen is done on the cloud, and the local phone only needs to receive the rendered video stream. This greatly reduces the threshold for local mobile phones to play high-end games, and thousand yuan phones can also easily play large games.
It is worth mentioning that the computing and storage resources required for watching videos, playing games, and installing and using various APPs on mobile cloud mobile phones are all provided by mobile cloud, and do not occupy the computing power and storage space of personal physical mobile phones. The power consumption of the physical mobile phone will be smaller, which can greatly increase the standby time.
█Cloud mobile phone, who will use it?
Next, let's take a closer look at the application scenarios and target users of cloud phones.
game scene
At the beginning of the birth of the cloud mobile phone, there was a just-needed scene, that is-game hang-up.
Friends who play games know that some games require players to hang up for a long time. If it is your own physical mobile phone, sometimes you have to work, and sometimes you have to do other things, so there is no way to hang up all the time. Moreover, if you continue to hang up, the phone will be very hot, and the battery life will be unbearable.
With cloud phones, these problems are solved. The game can always run on the cloud, neither disconnected nor run out of battery. Moreover, as mentioned earlier, even if you are using a low-end thousand yuan machine, it will not hinder you from playing large games.
In addition to games, if you want to edit and process videos, you can also do it on the cloud phone. The video rendering capability of the cloud will greatly shorten your waiting time and improve the efficiency of video production.
Office scene
Since the popularity of mobile phones, users have demanded dual cards. Many users even now retain the habit of using two mobile phones at the same time. The main reason is to distinguish between office and life.
With a mobile cloud phone, the office environment can be migrated to the cloud. When you go to work, turn on your cloud phone, communicate, attend meetings, view files, and more. After get off work, switch to a physical phone and get back to life.
Start cloud phone
For enterprises, cloud mobile phones can be handed over as office assets. The sales employee resigns and hands over the cloud phone to his successor, which realizes the handover of important data such as customer address book, work chat records, and cloud data.
The mobile cloud phone supports multiple phones and multiple numbers. Not only can you open multiple cloud phones at the same time, but you can also bind multiple card numbers to one cloud phone.
This easily realizes the requirement of multiple applications, and can realize multiple identities and multiple accounts online at the same time. If there is only one physical mobile phone, it is very troublesome to switch and log in repeatedly.
life scene
The realization of multiple identities in cloud mobile phones also has natural advantages for user privacy protection.
Users can use different identities of cloud phones to use WeChat, QQ, Tantan, Momo and other apps to protect their real identity information.
When you are decorating or shopping, you are often asked to leave your phone number. With the cloud phone, you can leave the number of the cloud phone to avoid exposing the real phone number, so as to effectively avoid harassing calls.
For individual and home consumer users, cloud phones also have a huge advantage, that is, multi-screen sharing.
With the help of the TV version of the cloud mobile phone, the TV can be turned into a "big mobile phone", so that the TV with low-end configuration can also play high-end games in the mobile phone. The bigger the TV screen, the better the gaming experience.
Private network scenario
The last thing to mention is the private network mobile phone scenario.
Now the entire society is undergoing digital transformation, and many companies have established their own industry-specific networks, such as banking networks, education networks, and campus networks. Applying cloud mobile phones to private networks can achieve secure access to private network data, prevent loss of business assets, and achieve manageability and control.
For example, some customer experience machine scenarios. Customers experience enterprise business through the cloud mobile phone, without installing an app separately (the cloud mobile phone supports app pre-installation), and there will be no data leakage. After the customer experience is completed, the cloud phone can restore the environment with one click, which is very convenient and fast.
The above mentioned are only part of the many application scenarios of cloud mobile phones.
You can see that the meaning of cloud mobile phones is not to replace physical mobile phones, but to become an extension of physical mobile phones.
Its strong computing power, multiple identities, environmental isolation and other advantages can meet the needs of many rigid-demand scenarios, and the application field is very imaginative. Its user base is very broad. E-sports enthusiasts, technology enthusiasts, network social experts, video up masters, corporate office workers, home users, private network users, and government users are all potential target customer groups, and the market potential is very large. big.
█Cloud mobile phone, why is it popular now?
The function of cloud mobile phone is so powerful, why has it not been developed in the past ten years?
The reason is simple, because the technology is immature and cannot support the user experience.
Cloud phone is an application based on cloud technology and network communication technology. Computational processing is done on the cloud. The processed data needs to be synchronized locally and in the cloud through the network. If the network rate is not enough, or the delay is too large, then there will be situations such as freezes.
Today, China Mobile launches "Mobile Cloud Phone" precisely because they have a strong information and communication infrastructure.
In terms of connectivity, China Mobile has built the world's largest 5G network, with more than 1.55 million base stations and nearly 700 million 5G package users, achieving continuous coverage in urban areas, counties, and towns across the country.
In terms of computing, China Mobile has more than 600,000 servers with diversified computing power, and more than 1.2 million data center racks. In 2022, China Mobile's mobile cloud revenue will reach 50.3 billion yuan, and its comprehensive strength has entered the first camp in China.
The mature and complete infrastructure has laid the foundation for the ultimate experience of mobile cloud phones.
User operations and cloud response information are transmitted through a large-bandwidth, low-latency 5G network, enabling a near-real-time non-sensing experience. The strong cloud computing power allows users to have a "high-end mobile phone" at any time.
In addition to smooth operation and stability, the main pain points of cloud mobile phones have been concentrated on traffic and information security for a long time.
As the most powerful operator in China, China Mobile also has advantages in these aspects.
The "Free Streaming as You Want" launched by China Mobile Cloud Mobile provides a minimum monthly directional traffic of 30G, which eliminates users' traffic anxiety.
Not to mention information security, China Mobile is a state-owned enterprise, and Mobile Cloud also has strong technical reserves in terms of security protection, so users can rest assured.
█ Epilogue
The release of China Mobile's cloud phone seems to be just an ordinary Internet business. But in fact, behind the cloud phone is the huge strategic layout of the computing network they are building.
Since the rise of the mobile Internet, from 3G to 4G, operators have encountered severe challenges from Internet OTT vendors. With the continuous deepening of digital services, it is difficult for operators to become the focus and control point of the digital ecology for relatively simple connection services.
Internet manufacturers control applications, and terminal manufacturers control service entrances. If operators only play the role of conduits, they will be marginalized and unable to share the dividends of the digital ecosystem.
Therefore, after entering the 5G era, China Mobile began to continue to increase computing power investment, combined with network advantages, to promote computing and network integration.
In other words, operators are fighting a turnaround.
As a computing power terminal, cloud mobile phones are regarded by China Mobile as the "leading computing power" for the public. With the help of its own 5G network advantages, "computing through the network" can realize computing power inclusiveness, which can serve users' computing power needs and prosper digital services. Conversely, through the digital service portal of cloud mobile phones, "computing to promote the network" can promote the increase in the number of connections, promote the growth of traffic consumption, and finally realize the integration of computing and network, the symbiosis of computing and network, and maximize the value of 5G.
Under this unprecedented digital wave, whether cloud mobile phones can truly achieve commercial success, let us wait and see!
