In recent years, the proportion of Apple mobile phones in China's smartphone market is still very large. According to data from iResearch in December, the proportion of Apple mobile phones in many smartphones has been fluctuating around 24%. In terms of user life cycle and value, some platforms have done research earlier. In some games, the 30-day LTV value of IOS users is nearly double that of Android users. So no matter what difficulties are encountered in the game release process, Apple users are a piece of fat that developers cannot give up.
How can an iPhone user download an app without jailbreaking it? Normally, it is downloaded through the AppStore, but when some products fail to pass Apple's review, they will find another way, such as distributing through enterprise accounts, personal accounts or even TestFlight. The latter is normally reserved by Apple for developers to test, but developers join users as test users, bypassing Apple's review and solving the problem that the AppStore cannot be put on the shelves.
At this point, let me explain several developer accounts first:
1. Personal developer account, there can only be one developer, the application period is very short, basically within seconds, the fee is 99 knives, the application can be released on the AppStore, and it can only be debugged for 100 devices;
2. The company’s developer account can be developed collaboratively by multiple developers. The application period is generally more than half a month, and the fee is 99 dollars. The application can be released on the AppStore. It can only be debugged for 100 devices and requires Dun & Bradstreet code;
3. Enterprise developer account, the application period is generally more than half a month, the fee is 299 dollars, the APP cannot be released to the AppStore, only the internal App can be released, the number of debugging devices is not limited, and Dun & Bradstreet code is required.
4. The education account is mainly for teachers and students to carry out related development. The approval is very strict, and ordinary users basically don't need to consider it.
It is well known that the AppStore has strict requirements for listing. If you search for "products on the AppStore" online, there will be a lot of precautions. Depending on the type of product, you may need to compare some common pitfalls on the Internet to run through your own products and make a summary record. .
The domestic game market has its own uniqueness. The R&D habits of many companies make some common functions into general templates to reduce the workload of R&D. There are also some companies that cannot independently complete research and development, operation, and promotion. In order to maximize profits and benefits, they distribute an application to many companies at the same time. Apps produced based on these situations are often identified as "vest packages" and refused to be put on the AppStore when they are put on the AppStore.
When there is a strong demand for listing but the listing is strict, the need to bypass the AppStore review and release of applications also arises. Now there are generally the following methods:
1. Publish through the enterprise account. That is to say, enterprise sign-up, which is a characteristic of unlimited debugging devices through enterprise accounts, and users need to "trust" it before they can use it after downloading. However, there are cases where the enterprise signature is dropped, because Apple has a detection mechanism for the enterprise account. Once the enterprise account is found to be used for non-company internal test users, the enterprise account will be banned. All Apps will not open.
2. Publish through super signature. Some time ago, Apple strictly checked the corporate visa, and the corporate visa was basically dropped every three to five times, so the legendary more advanced super visa came into being. Personal signature is developed based on the fact that individual developer accounts are relatively easy to download, and are stable and difficult to be blocked. Super signature is essentially a service that integrates N individual developer accounts through technical means and realizes automatic signature. In terms of the operation process, the super signature needs to download a description file, and then download the relevant application, without the trust step of the enterprise signature.
3. TestFlight is a kind of distribution through personal account or company account. There are 25 internal test places, and the internal test package does not need to be reviewed. The external test quota is 10,000, and the test package needs to be reviewed. The TestFlight version is valid for 90 days. After signing, it only supports product hot update, not strong product update. Downloading apps with TestFlight does not require trust, but you need to download TestFlight from the app market first.
Comprehensive evaluation of the above three distribution modes, the frequent sign-off by enterprises has always been the status quo; TestFlight is valid for 90 days, and the test package needs to be reviewed, resulting in the abandonment of some products after use; super signatures are much more stable than enterprise signatures, only the price Slightly more expensive, but worth a try for quality users.
Finally, I recommend a company that makes super signatures—[X Cloud Sign]:
Stable and efficient without trust;
Multiple applications installed on the same device are billed only once;
Professional background, independent package transmission;
Purchase on demand, unused quota does not expire;
The domain name can be configured to create your exclusive product.