How does Whale Kinetic advertising access monetize traffic efficiently?

Advertising is one of the most commonly used traffic monetization methods for App developers. When an App has a certain number of users, developers need to consider how to monetize traffic to help the App achieve sustainable business growth.

Whale Kinetic traffic monetization service is an app traffic monetization service provided by advertising services to developers relying on the powerful platform and data capabilities of Huawei terminals. Through this service, developers can obtain and display exquisite and high-value content in their apps to users. advertising content, and obtain advertising revenue from it. When the developer integrates Jinghong Kinetic Service to monetize advertising traffic, the targeting is more precise and the advertising ROI is higher.

In order to help developers realize traffic monetization, the current Huawei Whale Mobility traffic monetization service provides a total of 6 advertising forms: Banner ads, native ads, rewarded ads, interstitial ads, open screen ads, and pre-roll ads.

advertisement form

1.Banner advertisement

Banner ads are rectangular images that occupy a position at the top, middle, or bottom of the application. The content of the ad will be automatically refreshed at regular intervals. When the content is clicked, it will jump to the advertiser's page. The advantage of Banner ads is long-term stable display and large exposure. It is suitable for pages where users stay for a long time or visit frequently, such as game pages, reading information pages, and tool function pages.

2. Native Ads

Native advertisement is an advertisement that is integrated with the application content. It presents advertisement information through "harmonious" content, and provides users with valuable information without destroying the user experience. The display forms include pictures, text and video, and support you Freely customize the interface.

3. Rewarded Ads

Rewarded ads are full-screen video ads that users can choose to watch in exchange for corresponding rewards. A common application scenario is that the player "death" due to an operation error in the game. In order to get the chance of resurrection, the player chooses to watch the pop-up incentive advertisement. After the player watches the entire advertisement video, he will get the "resurrection" reward and continue the game.

4. Interstitial ads

Interstitial ads are a form of advertising that pops up in full screen when the app is opened, paused, or exited. The display timing cleverly avoids the user's normal experience of the application, the size is large, and the exposure effect is good. When an app displays an interstitial ad, the user can either click the ad and go to its destination website, or close it and return to the app.

5. Splash ads

A splash ad is an ad that needs to be displayed when the app is launched and before the main interface of the app is displayed. Generally, the display time is 5s. After the ad display time is over, it will automatically enter the application. Users can click the skip button to directly enter the main interface. You need to design a default Slogan image for the app in advance to ensure that the default Slogan is displayed before the screen ad is displayed to provide a good user experience.

6. Pre-roll ads

A pre-roll ad is a video or image ad that is inserted before, during, or after a video. Video ads are generally 15s long, you can click the skip button to directly enter the video playback interface, or you can wait for the ad display to end and automatically enter the video playback interface.

development guide

Development preparation

For detailed development preparations, please refer to the official website of Huawei Developer Alliance .

application development

Due to the limited space of the article, you can refer to the official website for the current development guidelines of the 6 specific advertising forms .

In the future, HarmonyOS platform Jinghong kinetic energy advertising plan

Solution: No SDK integration, fast access and start.

System API docking solution, no need to integrate SDK

One access, multi-device deployment

Unified management of upgrades, developers have no perception

In the future, Huawei will be committed to building a safe, efficient, and prosperous HarmonyOS commercial ecosystem. At that time, the ecology, developer monetization channels and promotion channels will be opened to reach users in all directions, so that the traffic can be fully monetized; the service API has a built-in OS, no SDK, multi-terminal deployment, quick start, and efficient integration and operation; HarmonyOS implements authority control, ID control, shelf monitoring and inspection, system-level protection of user personal data security.