Philosopher Rothigola said: "Man is the measure of all things, the measure of the existence of things that exist."
What kind of value can smart appliances provide for users and the market? Why let consumers pay? There is no doubt that "people" should also be used as the yardstick.
Today, being busy seems to be a way of life for modern people. So, in the age of introversion, what do people yearn for most? The answer is likely to be: free time.
There is a buzzword on the Internet that goes like this: When you write a PPT, killer whales in Alaska are jumping out of the water; when you read the report, seagulls in the South Pacific are skimming the coast... It will pierce the hearts of the workers.
Already busy at work and dizzy, I have to cook and clean when I get home, and finally lie down on the bed, so I can't "stay up late" to relax. The work and rest of modern people probably enters into a vicious circle like this.
Taking people as the scale, we will find that everyone's expectation for intelligent machines is to be freed from repetitive and tedious housework and gain rare free time. This is also the high point of experience that users are willing to pay for and manufacturers must compete for.
Floor cleaning has always been a major problem in housework, and there is no one-shot perfect solution. Therefore, there are always opportunities for new cleaning technologies and products, and new ones are constantly being introduced.
In the past ten years, the market size of China's cleaning appliances has grown from 2.9 billion yuan in 2012 to 34.8 billion yuan in 2022. The market size has expanded by 12 times in the past ten years, and the average annual compound growth rate has reached 28.2%, making it a bright spot in the home appliance category.
On May 10, at the 2023 spring new product launch conference of Cloud Whale, the first smart scrubber S1 was released, officially entering the new track in the cleaning field. The new product brings the original MAX enhanced function, is equipped with the AirTech light design system, and realizes the HorizonTech 180° lying down technology, leading the "fine" cleaning direction of the floor scrubber industry, and bringing new possibilities for deep cleaning at home.
Let's take the advent of Cloud Whale Smart Floor Scrubber S1 as a case to see how technological innovation has brought about changes in cleaning products, how to win half a day's leisure for users, and the value and weight that a cleaning product brings to users.
01 Cloud Whale S1
The value carried by a washing machine
In 2002, iRobot of the United States launched the vacuum cleaner robot Roomba, which can automatically travel and recharge, opening the era of mobile robots for floor cleaning. Since the development of sweeping robots, the current mainstream products have been relatively mature, and the industry competition has become homogeneous. The floor washing machine was born and became a "dark horse" in the floor cleaning market.
However, some inherent problems of the current floor scrubbers on the market have not been resolved. When users need a handheld tool that is easy to operate, easy to hold, strong cleaning power, and wide cleaning range, the floor scrubbers are stagnant at being bulky, laborious, and unnecessary. convenient puzzle.
However, looking at the problem from another angle, behind every difficult problem is an innovation point.
With the development of China's high-end manufacturing industry, better and more valuable cleaning products have also emerged in the Chinese market. Cloud Whale's first smart scrubber S1 is a typical representative.
From the perspective of user time value, Cloud Whale S1 brings changes in four levels:
1. Super cleaning, saving the time for secondary treatment.
The innovative fan system of Cloud Whale S1 has a maximum suction power of 76AW; the original MAX enhanced function, the cleaning power is twice as high as that of the normal mode, and it can quickly remove a large amount of stubborn solid-liquid garbage. This returns the time that ordinary floor washing machines need to manually reprocess to the user.
2. The lightweight design makes the cleaning process no longer lengthy.
The AirTech light design system of Cloud Whale S1, through the low center of gravity design of the fresh water tank, battery and other modules, the weight of one hand is as light as 0.9kg. It adopts an innovative chassis hinge design, which can realize flexible and handy rotation at a large angle of 63°, and a smaller turning radius brings a larger cleaning area. With the addition of traction, it can move forward automatically, and the cleaning process "points where to hit" and moves forward smoothly, greatly reducing the time and energy spent.
3. Lying down technology saves time and worry in special areas.
Traditional floor washing machines are limited by mechanical hardware. It is difficult to clean perfectly in low areas such as the bottom of coffee tables, sofa bottoms, and beds, leaving dead corners for hygiene. It can only be handled manually by people bending over and lying on the ground, which is time-consuming. strenuous. Cloud Whale S1 implements the HorizonTech 180° lying down technology, which can be flexibly rotated after penetrating into a low space as low as 15cm, so that it can be easily handled without leaving any blind spots.
4. Self-cleaning, follow-up cleaning is effortless.
Removing the filter, washing the roller brush, tearing the tangled hair, dumping the garbage box that does not separate the solid and liquid... These cleaning tasks after cleaning have turned people into slaves of cleaning robots. The 10-fold full-link self-cleaning of Cloud Whale S1 also takes into account the follow-up cleaning. The roller brush, pipe, and filter are cleaned to the end, and there is no need to worry about it after cleaning.
Of course, Cloud Whale S1 also has many humanized detail designs, such as the design of the magnetic clean water tank, which is easy to disassemble and assemble; the solid and liquid garbage is automatically separated, and the dumping does not dirty hands; the whole machine intelligently reduces noise and does not disturb the family...
As Kevin Kelly said, machines do most of the work for us, so people can do the things we've always wanted to do. Becoming a ballerina, a full-time musician, a mathematician, an athlete, a fashion designer, a yoga guru, a sci-fi author, and a variety of titles on your business cards…
With more time and leisure, the infinite possibilities of life can grow.
02 Use the strength of the product
Name the intensity of innovation
You may ask, there are many manufacturers in the field of floor washing machines. As the "dark horse" in the field of sweeping robots, Cloud Whale is the first cross-field layout. How can it "come from behind" and hand over heavyweight products?
The smart consumer hardware market likes to emphasize "product power". Only products with stronger mental penetration can gain a foothold in the fiercely competitive market. This is also applicable to cleaning appliances.
Zhang Junbin, founder and CEO of Cloud Whale, said that he hopes that in the future, when everyone mentions Cloud Whale, they will say that the product experience is particularly good, and they are working hard on the product. Therefore, Cloud Whale insists on achieving breakthroughs from the two dimensions of innovation and experience. Innovative breakthroughs mean making different products, and experience breakthroughs mean making valuable innovations, allowing users to live a free and beautiful smart life.
Specific to Cloud Whale S1, its "product power" is supported by a stable "triangle":
The power of technology: Yunjing Intelligent was founded in 2016 and has applied for nearly 800 technical patents. Among them, the washing machine project has independently applied for more than 100 patents, focusing on solid-liquid-gas three-state separation technology and frequency conversion control of washing machines Technology, scrubber operation lever posture inspection, MAX cleaning power related design, lying down related design, water level detection and display, etc. Cloud Whale's technical accumulation and technical capabilities in the field of intelligent cleaning have formed an increasingly sound research and development system, which can support the extension of the field of floor scrubbers, and hit a hit.
The power of change: Cloud Whale has attached great importance to user experience and product innovation since its inception, adhered to the "high-quality goods strategy", and used eye-catching "innovation highlights" to continuously introduce new ones and create "explosive models". For example, in 2019, Yunjing J1, which "can automatically clean the mop", ranked first among the sweeping robots on the Kickstarter crowdfunding website, becoming a phenomenon-level technological product; The brand is deeply rooted in the hearts of over one million users; the next J3 Xiaojingling has adaptive cleaning capabilities for different dirty areas, and the user experience has jumped from "Hands-Free" to "Mind-Free", winning the 2022 During the double 11 period, the single-product sales of sweepers in the mainstream price range ranked first.
The power of service: Floor cleaning robots are a category with a long life cycle, which puts forward requirements on the service capabilities of manufacturers. However, the domestic market is highly competitive and the good and bad are mixed. Many small brands are unable to provide a series of guarantees after purchase, which leads to the purchase of cleaning appliances. After that, users will not be able to install it themselves, the renovation of water and water is cumbersome, and it will not be used after installation, etc. A lot of troubles. Since the launch of J2, which supports automatic loading and unloading, Cloud Whale has begun to provide users with a complete solution including door-to-door service, leading the industry into the "service era".
The so-called "product power" means "no compromise". Only by reducing ten meetings with one force can Cloud Whale have the confidence to deploy in multiple fields and the strength to innovate the industry.
03 Use the value of freedom
Value the experience
The thinker Rousseau has a famous saying that is widely circulated: "Man is born free, but he is everywhere in chains. He thinks he is the master of everything else, but he is more a slave than everything else."
This simply speaks to the fundamental problem of traditional smart home appliances, that is, the operation is complicated and cumbersome, and the design is not humane enough, which leads to the fact that after the user buys it home, he becomes a slave to the device and spends a lot of time and effort to learn.
The re-innovation of Cloud Whale S1 has brought more possibilities to the field of floor scrubbers, and also let us see the consistency of the brand value of "freedom and passion".
As Zhang Junbin mentioned in the interview, Yunjing’s vision is to lead innovation and experience breakthroughs, make differentiated products, make valuable innovations, truly liberate users’ time, find things they really love, and do more valuable things things.
From the sweeping robot in the past to today's new washing machine, Cloud Whale has given simplicity to users. Simplifying the complexity is not a purely functional parameter stacking, but a "integration of function and experience". Leave the complexity to yourself, take the trouble and be meticulous, and solve every detail of "fine" cleaning in one stop with the whole link. For example, the 180-degree reclining technology of Cloud Whale S1 cannot be done by most mainstream products in the industry. There is a strong correlation between lying down and fans and other devices. Many companies find it difficult and give up. Cloud Whale spent nearly two years. Tried countless solutions, and finally conquered it.
The industry of floor cleaning appliances is indeed full of too much imagination.
After all, everyone's time and energy are limited, and it is extremely valuable for users to snatch even a little precious leisure from tedious housework. This fundamental appeal also promotes the continuous iteration of floor cleaning appliances, and the market is on an upward path.
Cloud Whale has successfully crossed the field of floor scrubbers with the S1, which also shows that as long as it is "at the human scale" and there is no compromise on products and innovations, there will be no ceiling for floor cleaning appliances.
