With the rapid development of the Internet, people's consumption level has changed from the initial material consumption to today's spiritual consumption, and the identity of consumers has been updated from consumers to merchants. The demand for shopping has also become greater, and the e-commerce market is changing rapidly. It is not something ordinary people can do to defeat the mainstream platforms of Moubao and Modong. What's more, the competition of e-commerce platforms is fierce nowadays. If you want to compete with so many competitors The key to stand out from the crowd lies in the appropriate promotion and drainage model . Good products also need to be combined with good marketing. If you want to let your products or industries enter the market quickly, how should you do it? Next, Wu Liping of Weisanyun shared this new group-building game that does not hurt people: an upgraded version of Pinxixi’s marketing plan--all-people group-buying-customers breaking records and thousands of groups in one minute! ! !
Comes with real operational data provided by the customer background: (Wei Sanyun source code deployment, does not participate in customer operation flow, all data flow is controlled by the customer platform itself)
1. Why is the national group shopping popular in the market?
The original market grouping was formerly called grouping. The logic of participating in grouping is very simple, that is, the group is full of people, and each person gets the product. With the update of the market, an advanced version has been upgraded: merchants, the logic of merchants is It’s not per capita product, but random selection of set number of people to obtain products. However, the disadvantages of business competition are that the traffic is scattered, the product is single, and the user’s repurchase participation rate is low. The market is choosing and upgrading. Up to now, it has absorbed the previous The model experience has defeated the traditional marketing method and added a novel gameplay mechanism. The group is full of people and the flow is centralized. Participating in it can get discounts. The choice of products also ranges from single to multiple types for consumers to choose. .
——【National shopping】in the popular market in 2022 has risen!
2. What is nationwide shopping
Group shopping for all members breaks the traditional form of e-commerce activities, integrates the current popular "social e-commerce" and "group shopping gameplay", and relies on a more personalized reward mechanism for all members to maximize the profits in product sales and facilitate participation in the competition. group users.
While encouraging consumers to participate and share, it can also stimulate the sales of platform products and achieve the effect of "multi-party win-win".
Make daily consumption interesting.
Consumers get a better consumption experience, and innovate in many aspects of Pinxixi's successful marketing, and consumers can earn as soon as they participate.
3. Introduction to the logic rules of the national shopping
Shopping rules
(Note: Platform model products need to control profits and carry out reasonable commission and profit sharing)
In the shopping mall section of the platform, users can freely choose group activities such as product prices (take ten-person groups as an example, the number of people can be customized)
When there are more than 10 people, a group will be opened, 3 people will win the prize (successful purchase), and 7 people will not win the prize (failed purchase).
Mechanism for 7 people not winning (failure to buy goods):
①The amount of participation in the activity will be refunded in full
②Additional platform subsidy 5 yuan red envelope (can be deducted for consumption)
Mechanism for 3 winners (successful purchase):
① You can get more than a dozen products with corresponding prices to choose from or equivalent shopping coins;
(The shopping currency can be deducted for online and offline scenarios:)
Online: JD.com, Jiufu and other supply chains can deduct discounted product consumption
Offline: Physical stores such as catering and hotels can be deducted as consumption discounts
② You can get a "shopping fund" of 1:1 (commodity price); or you can get 5% of the (commodity price) advertising reward - can be connected to advertising e-commerce
Every time you participate, you can unlock 5% "shopping gold" (if there is a "shopping fund");
③ You can get 10% "dividend points" of (commodity price);
If a user participates in the same shopping event (purchasing discounted products) three times in a row, the user will not win for 10 consecutive times, allowing other users to also have the opportunity to purchase discounted products
5. Advantages and characteristics of the national group shopping model
1. The threshold is extremely low, participation will earn
Participation threshold is limited, all users can participate in activities and team battles, regardless of whether they win the prize or not, they will win the prize
2. Opportunity to "take the product for free"
Winners can get 100% "shopping gold", which can be returned for subsequent participation in activities. Three-party special deposit account (such as WeChat·Tenpay), safe and secure
4. No foam, zero risk
All rewards come from product sales profits and brand advertising expenditures, no bubbles, zero risks, reasonable and legal.
5. Participation is flexible
Users can freely participate in group activities with different prices (products), and can freely choose products or equivalent shopping coins after winning a prize.
6. Rewards can be credited instantly
After the order is completed, the reward can be sent to the user's change account, and the user can withdraw cash according to the platform withdrawal rules.
7. Strong playability
Users can not only get cash rewards, but also get monthly dividends of additional rewards from the platform through "dividend points".
8. No upper income limit
There is no limit to the number of participation and income caps, adhering to the principle of "the more you participate, the more you share, the more you earn", the more you work, the more you earn
Now under the influence of the epidemic environment, to be honest, how many companies have dismissed workers, how many physical stores have been up and down, and how many projects have been delayed. You can change your thinking. The popularity of the Internet has only increased since 2018. Many business owners have also privately believed in the editor’s transformation. Enterprise transformation does not depend on following the trend, but on finding a model that suits your own products and conditions. A good model will Add fuel to the flames.
Wu Liping from Weisanyun suggested that enterprises and friends who want to start their own businesses should learn more about and learn new business models, keep up with the pace of the market, and avoid being eliminated by the market.
[National shopping] can occupy the market because of altruism.
The best business model is to help consumers make money. Consumers are traffic. In today's era, those with traffic are king.
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