How can Uni-President, Feihe and other leading FMCG companies seize the opportunity of digital intelligence in the next 10 years?

In recent years, digital intelligence has been a hot word in the industry, and almost all manufacturers are thinking about how to embrace digital intelligence. As an industry observer, I have been tracking and reporting cases of digital intelligence in the industry.

Talking about digital intelligence must be inseparable from digital intelligence service providers. According to statistics, there are currently about a hundred professional digital intelligence software service providers in China. The vast majority of them focus on a certain vertical segment industry or field. Of course, there are also service providers dedicated to providing one-stop solutions for enterprise digital intelligence, such as UFIDA.

When it comes to UF, the first thing you think of may be their financial software. Founded 35 years ago, UFIDA has been well known as a representative of domestic ERP software. But you may not know that Yonyou has now become the world's leading enterprise cloud service provider, ranked among the top 10 in the global ERP SaaS market, and is the only Asia-Pacific manufacturer selected.

Every year, UFIDA holds the UFIDA BIP Technology Conference. On April 20, I was invited to participate in their conference this year, and paid special attention to the progress of UFIDA in the FMCG industry. You may not know that many of the brands we consume on a daily basis, such as Uni-President, Feihe, Haitian, Juewei, COFCO, Yoyo Orchard, Jinmailang, Guanshengyuan, Wuzizui, etc., are actually using UFIDA’s digital intelligence services .

Next, I will share with you the content and thoughts I learned at this conference.

Data has become an important factor of production

UFIDA put forward a statement at this conference: With the promotion of enterprise digital intelligence, more and more enterprises need to upgrade the digital intelligence base.

Why do you say that?

This starts with the core of digital intelligence.

Why have all walks of life been promoting digital intelligence or digitization in recent years? Essentially, data has become an important factor of production.

Based on the theory of economics, land, labor, capital and technology are the four major factors that drive production. If an enterprise wants to produce output, it must be inseparable from these elements. Macroscopically speaking, economic growth is the result of the combination of these factors.

But the problem is that the supply of these elements has encountered certain bottlenecks in recent years. Land prices remain high, the population is rapidly aging, the disorderly expansion of capital has brought about controls, and the underlying revolutionary technology is still in its infancy.

The marginal benefits of traditional production factors are diminishing, and we urgently need to find new driving forces for production.

This is data.

We have heard many examples of data-driven growth. For example, through big data algorithms, we can find accurate consumer groups, analyze their consumption preferences, and reversely iterate our products to achieve rapid growth.

The emergence of various forms of e-commerce in the past few years, from the prosperity of the Taobao brand, to the emergence of the Tuan brand, to the current rise of the Dou brand, is actually the result of the blessing of massive Internet data.

It can be said that Internet companies are native digital companies, which are naturally data-driven.

But the problem is that there are still a large number of industries in China, such as industrial chemicals, equipment manufacturing, energy, transportation, agriculture and animal husbandry, fast-moving consumer goods, etc. They are not native to the Internet, but they also generate a large amount of data. Can the value of these data be tapped? Used to guide production and marketing decisions, help companies reduce costs and increase efficiency, and accelerate industry transformation and upgrading?

sure. In fact, this is what digital intelligence should do.

But for these enterprises, it is very difficult to make good use of the production factor of data.

On the one hand, the enterprise chain is very long, procurement, production, channels, marketing, etc., each link is very complicated internally, how to obtain effective data is a problem; on the other hand, the current digital intelligence software is a segmented service, and the data standards are different , There are obstacles in getting through the whole link, and it is impossible to guide decision-making through overall data analysis.

Yonyou BIP-iuap platform just solves this problem. iuap includes "three middle platforms + three platforms", including business middle platform, data middle platform, intelligent middle platform and technology platform, low-code development platform, and connection integration platform.

According to UFIDA, this is to provide a digital intelligence base for enterprises. Enterprises in different industries can build their own business scenarios on the platform, and digital intelligence systems for different business applications can also be integrated based on it. There is no need to worry about inconsistent data standards. 1. Problems that cannot be solved, to avoid the digital and intelligent construction of enterprises, falling into the dilemma of repeated tossing, changing, and constantly tearing down and rebuilding.

Help food and beverage enterprises to digitalize

UFIDA has been deeply involved in digital intelligence for many years.

In 2017, Yonyou strategically invested in large-scale research and development of BIP. In August 2020, Yonyou BIP (Business Innovation Platform) was officially released. In 2022, the milestone new product "Yonyou BIP 3" was released. Efforts will be made to create an ecology, build a leading digital intelligence business innovation platform, and promote the digital intelligence transformation and upgrading of enterprises.

In order to better provide services to customers according to industry characteristics and promote digital intelligence in various industries, UFIDA carried out organizational reforms in early 2023, upgrading from the previous organization model of "region + industry" that focused on regions to industry-based , "Industry + region" operation mode, creating new industrialized value of field scenarios for customers.

Now UFIDA is divided into 23 industry customer and solution divisions including food and beverage, discrete manufacturing, consumer goods, process manufacturing, equipment manufacturing, energy, transportation and logistics, public utilities, modern services, and agriculture and animal husbandry.

It can be said that UFIDA has played an important role in the digital intelligence of various industry sectors.

Take the food and beverage industry as an example.

UFIDA serves 6 TOP10 milk powder brands in China, 45 listed food and beverage companies, and 60% of China's provincial and municipal salt companies in the subdivided food and beverage industry.

Uni-President, through the UFIDA BIP platform, has built an operation platform for more than thousands of dealers and millions of terminals, and built an industrial Internet for F2B and 2b digital marketing.

Feihe, it has a comprehensive and in-depth cooperation with UFIDA. When it first cooperated ten years ago, it only had a scale of two to three billion. Now it is a large dairy company with annual sales of 25 billion.

COFCO, which belongs to the world's top 500 companies, has 200,000 employees worldwide. Its HR digital intelligence is based on the Yonyou platform.

Juewei duck neck, through UFIDA BIP platform, its intelligent factory, fully automated factory manufacturing, has created a new height of prefabricated factory.

At present, UFIDA has the largest digital intelligence market share in China's large food and beverage enterprises. Because it can provide one-stop solutions for digital and intelligent transformation, Yonyou has become the preferred service provider for digital and intelligent transformation of food and beverage enterprises.

Create an ecology to provide one-stop service

However, as we mentioned above, from the supply chain, manufacturing, to marketing, channels, and services, the digital intelligence of enterprises involves a long chain and a very complicated process. Can UFIDA really provide all solutions?

The answer is no.

UFIDA provides a one-stop service from consulting, to implementation, to organizational capabilities.

What's the meaning?

for example.

Digital intelligence on the marketing side is an important part of enterprise digital intelligence. Now many fast-moving consumer goods companies are doing one item one code. In this field, UFIDA cooperates with Shanghai Yisu Technology to realize the whole chain through one item one code technology. Digitalization of roads, real-time online of people, goods, venues, fees, and policies, bringing certainty to the growth of brand sales.

Shanghai Yisu is a member of Yonyou's ecological partners. There are more than 2,500 such ecological partners. Ecological co-prosperity is an important topic at the annual UFIDA BIP conference.

For enterprises, from obtaining data, applying digital intelligence of data, to finally realizing intelligence, it is actually the result of digital connection and ecological synergy. To achieve this result, a solution based on ecological synergy is also necessary.

What enterprises need is not one enterprise to solve all problems, which is unrealistic. What they really need are ecological and platform-based services.

YonBuilder, the low-code development platform in iuap, has 1.1 million active developers, 2300+ enterprise atomic components, 10000+ scene applications and 1000+ partner ecology, helping enterprises realize rapid application construction and innovation.

YonLinker, the connection integration platform in iuap, makes it easier for enterprises to realize open interconnection and simple integration in a hybrid cloud environment, and provides 4,343 API interfaces (public cloud), with an average daily call volume (public cloud) of more than 15.23 million. The number of daily requests (public cloud) exceeds 1.3 billion.

In addition to the platform capability system, Yonyou iuap helps enterprises to comprehensively upgrade their platform application systems through digital intelligence engineering systems and sustainable operation systems, allowing enterprises to realize cloud computing, big data, artificial intelligence and other new technologies as needed from tool chain construction to operation. Convenience and value brought by technology.

At the same time, UFIDA provides a value-based domestic alternative solution that combines "digital intelligence + credit creation", and helps enterprises realize domestic alternatives in five steps, including consultation and diagnosis, decoupling reconstruction, value solutions, smooth implementation, and agile iteration. .

To sum up, based on Yonyou BIP-iuap, which understands business better, has advanced technology, and has a complete system, enterprises can not only upgrade their own digital and intelligent bases, but also obtain open and industry-oriented services provided by Yonyou BIP and its ecological partners. The overall and long-term dimension is to realize the innovation and development of digital intelligence, not just to obtain point and short-term services.

write at the end

In February this year, the Central Committee of the Communist Party of China and the State Council issued the "Overall Layout Plan for the Construction of Digital China", pointing out that "building a digital China is an important engine for advancing Chinese-style modernization in the digital age."

In fact, as early as April 2020, the "Opinions on Constructing a More Complete System and Mechanism for the Market-oriented Allocation of Elements" issued by the state clearly put forward the term digital elements.

Making good use of data, a factor of production, is the source of power for economic development in the next 10 years, and it is also the key to enterprises' transformation and upgrading and continued growth. It can be said that digital intelligence or digitalization is a topic that all enterprises must face at present, and it is a development opportunity that must be seized in the next 10 years.

To do a good job in digital intelligence is inseparable from the support of digital intelligence platform. UFIDA, as well as many digital intelligence service providers will play an important role in this process.

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Origin blog.csdn.net/YonBIP/article/details/130400846