WeChat video number certification detailed guidance tutorial! If you need it, please collect it!
1. Why is video number verification required?
1. Improve trust. After the video account is certified, there will be a "V" mark, which will undoubtedly make others recognize you more, and the trust will also be improved, which is more conducive to the video being liked and reposted by more people.
2. Improving professional recognition can improve account recognition, make it easier for others to follow, increase the number of fans, and it is also a video account drainage strategy.
3. Brand effect may be beneficial to create a personal ip WeChat video account for authentication, increase brand or personal word-of-mouth effect, when others see your video account, they can quickly have a deeper understanding of you, and it is also helpful for the later account realization Definitely helps.
4. Official traffic tilt It is said that to a certain extent, the official Weibo will have a certain traffic tilt for the certified account, which also adds more exposure to the account.
5. Increase exposure After the account is authenticated, after the user searches, there will be a certain weight to display the authenticated account first, and get more display opportunities.
2. Teach you to get the video number authentication
1. Classification
At present, video number certification is divided into two categories: personal certification and enterprise (institutional) certification.
Individual certifications in turn include careers and areas of interest.
2. Personal application certification tutorial
Mobile terminal: Enter your own video account home page - enter the creator center - click more on the right side of the creator service - select authentication - then enter the video account authentication page - click personal authentication.
PC: Settings on the left column - authentication - click personal authentication.
2.1 Scope of application
Video number personal verification is suitable for personal real identity applications.
2.2 Certification conditions
Interest verification (publish 1 content in the past 30 days, have more than 1,000 fans, fill in the introduction)
Professional certification (publish 1 content in the past 30 days, fill in the introduction)
2.3 Authentication type
At present, the personal identity verification of the video account is divided into two types according to the type of industry: occupation and field of interest.
Career certifications include athletes, actors, writers, musicians, and more.
Interest field certification is currently divided into three categories: self-media, blogger and anchor. Self-media certification includes gourmet self-media, travel self-media, science popularization self-media, Internet self-media, etc. If the certification has been submitted, it is waiting for notification and review, and the result of the review will be notified by video number notification.
At the same time, after submitting the certification application, you can also invite friends to assist in accelerating the certification. However, friend assistance must meet two conditions at the same time:
Condition 1 : The author of the video account whose identity is the same as the one applying for authentication. For example, if you are applying for Internet self-media certification, the friend who assists me must also be the author of the certified Internet self-media video account. Similarly, if the authentication is passed, subsequent authentication needs to assist other friends, and only the author with the same authentication identity can be assisted.
Condition 2 : Must be WeChat friends who have known each other for more than three months, which reflects the importance that WeChat ecology attaches to social recommendation labels of acquaintances.
2.4 Authentication information
After selecting the certification field, you need to fill in the certification information. Including real name, valid mobile phone number, uploading the front and back of ID card, proof materials, application instructions, etc. After submitting the materials, wait for review.
Key point: The required supporting materials are to prove the influence of the author of the video account, which is basically the same as the influence information that needs to be filled in when first applying for a WeChat video account. Including the number and name of official accounts in the WeChat ecosystem, the number of WeChat friends, WeChat communities, etc., as well as other platform-related data outside of WeChat, such as screenshots of the number of fans on platforms such as Toutiao, Douyin, and Kuaishou.
Application description, that is, the reason for applying for identity verification.
The detailed steps are as follows:
Interest verification steps:
"Discovery > Video ID > Portrait in the upper right corner > Creator Center > Certification > Interest Certification", you can apply for certification after meeting the conditions.
You can prepare the required materials according to the certification type you choose, and then follow the prompts on the page.
To apply for certification of interest, at least the following requirements must be met:
1. Published 1 video account update in the last 30 days;
2. The number of effective followers of the video account is 1000+;
3. The profile of the video account has been filled in;
4. Continue to publish original content in the corresponding field. It is recommended that you provide the following materials to help improve the pass rate of certification:
1) Screenshots of the manager page of the video account, official account or other platforms, screenshots of the background homepage, and real-name screenshots of related platforms;
2) Proof of originality of the work (including but not limited to content source material, copyright certificate);
3) The person who appeared in the scene holds the paper "for the authentication of video number XXX" and takes a photo (applicable to the video author who has a real person in the scene).
Professional certification steps:
"Discovery > Video ID > Portrait in the upper right corner > Creator Center > Certification > Professional Certification" Follow the prompts and submit relevant materials.
To apply for professional certification, at least the following requirements must be met:
1. Published 1 video account update in the last 30 days;
2. The profile of the video account has been filled in;
3. Different occupations have different certification requirements, which can be read when applying for certification.
It is recommended that you submit documents such as employment certificates, job title certificates, work honor certificates, and industry association membership certificates to prove your influence and help improve the pass rate of certification.
After the authentication is successful, the V logo will appear behind the personal account. There will be some differences in the current personal certification color logo:
As shown below
3. Enterprise Application Certification Tutorial
Enterprise authentication is the same as personal authentication, both require personal WeChat real-name identity authentication, the difference is that enterprise authentication requires an authenticated Official Account administrator to scan the QR code for confirmation.
3.1 Already have a certified official account with the same name
In this case, you can directly use the official account (subscription account/service account) for authentication. First, you need a certified official account (subscription account/service account) with the same name. It should be noted that the name of the video account can be up to 20 characters, that is, 10 Chinese characters, which is different from the 4-30 characters required for the official account name.
During authentication, the administrator of the certified public account with the same name needs to scan the code to confirm the authorization. The QR code is valid for one hour and needs to be reapplied after it expires. Of course, if the official account administrator and the video account are the same WeChat, the application will automatically jump to the official account bound to the WeChat account, and the authentication can be completed with one-click authorization.
In this case, the entire authentication process generally only takes a few minutes to complete.
3.2 There is no certified official account with the same name
When applying for certification in this case, it is necessary to submit the application for relevant certification materials, including the company's business license, photo of the company's legal person ID card, company trademark and other qualifications. After submitting the materials, it will be reviewed by the WeChat team, which generally takes 3-7 working days.
The detailed steps are as follows:
——Pass the official account certification process:
If you have an official account with the same name (including subscription account and service account) that has been authenticated by WeChat, you can use the official account for authentication on your mobile phone. Method: Enter the video account > personal button in the upper right corner of the page > creator center > certification, select the enterprise or institution certification type, and then send the QR code to the administrator of the official account with the same name on WeChat to scan the code for confirmation.
If your official account has been certified, but the name and the name of the video account are inconsistent, you may consider changing the name of the video account and then apply for certification. If your official account has been verified, but the name exceeds 20 characters (one Chinese character counts as 2 characters), you can select within 20 consecutive characters as the name of the video account, and then apply for verification.
If your official account with the same name has not completed WeChat certification, please go to the official account to apply for certification first, and then apply for certification for the video account. 【Submit data for certification】
You can also go to the video number assistant on the computer
(https://channels.weixin.gg.com)>Settings>Video ID Verification, submit materials to apply for verification. Specific information can be read on the certification application page.
——There is no official account, or the video account and the official account have a different name certification process:
You can log in to the "Video ID Assistant" on your computer, click "Settings > Video ID Authentication", and follow the prompts on the page. For the required information, please refer to the prompts on the authentication application page.
Video number assistant address: https//channels.weixin.qq.com
4. The difference between personal certification and corporate certification
Yellow V is displayed for personal certification, and blue V is displayed for corporate and institutional certification
After the yellow V authentication, the account homepage displays the authentication identity, and the blue V authentication displays the company name of the authentication subject.
According to the current data analysis, we have not found that the yellow V and the blue V have obvious communication advantages and other privileges. However, referring to the current Weibo mature certification system, the video account will definitely give different levels of rights and interests to blue V and yellow V in the later stage, which can be expected.
3. Certification fees, available times, and certification duration
The video account supports authentication twice a year, with a fee of 300 yuan each time, which is only used as an authentication fee, and no refunds are accepted for authentication failures.
The system that has completed the certification will send a private message to inform that the certification has passed, and currently does not support querying the progress.
Agency certification audit time: The audit supplier will contact the contact person of the video account within 2 to 5 working days to carry out the corresponding certification follow-up operations. In principle, the certification will be completed within no more than 30 natural days.
Personal certification review time: 3-5 working days.
4. How to choose the field of video number certification?
If you plan to do personal certification, the professional field is suitable for personal professional image certification, showing the attached professional image; the interest field is suitable for self-media organizations and talent certification, showing the attached fields, such as fashion bloggers, etc.
Enterprise certification is suitable for enterprise publicity and product display, and the company name is displayed on the homepage (as shown in the figure).
5. What are the advantages of video number authentication by different entities?
From a personal authentication point of view:
Areas of interest: The user's personal authentication is equivalent to giving himself a personal business card, and it can also be regarded as a proof that the platform assigns a label to the user. There is a clear identification of the user's output content, making it easier for others to understand themselves.
Occupational field: Users who choose occupational certification can make their own image more prominent and their logos more distinctive and eye-catching, which can improve the trust of other users in it, and help users to better and continuously output content.
From an enterprise certification point of view:
Enterprise organization certification can display the company's business card and directly promote the company's image and products, which is conducive to improving the company's popularity and bringing more corporate benefits.